Digital Books and the
New Subscription
Economy: Results of
BISG Research
BISG/NISO Changing Standards Landscape Forum
ALA ...
Thanks to our sponsors!
SALLY DEDECKER
ENTERPRISES
DOMINANT SUBSCRIPTION MODELS
The subscription economy
What is a subscription?
 Defined collection of content
 Access (as opposed to ownership)
 Limitations on use
 Potentia...
Subscription Models
 Purchase for Perpetual Access
 Rental, Short-Term Loan
 Patron-Driven Acquisition
 All-You-Can-Ea...
DOMINANT SUBSCRIPTION MODELS
Breadth
vs.
Depth
Thanks to our lead sponsor:
Access
vs.
Ownership
Thanks to our lead sponsor:
What Do
Publishers Think?
Thanks to our lead sponsor:
Subscription
is inevitable…
Thanks to our lead sponsor:
Subscription
is inevitable…
and mostly positive!
Thanks to our lead sponsor:
Top 5 Benefits
1. Reach customers in a new way
2. Increased usage of existing
content
3. Source of meaningful revenue
4. N...
Top 5 Concerns
1. Customer preference for ownership
2. Difficulty marketing directly
3. Difficulty processing royalties
4....
Impact Across
the Industry
Thanks to our lead sponsor:
It’s our duty to explore as
many avenues as possible to
make the maximum amount of
money for our authors.
Chantal Restivo-...
Impact Across the Industry
 Compensation for authors and
publishers:
 Net sale model: portion of list price
paid after t...
We’ve seen a steady increase
in total reading activity as we
add more and more titles.
Subscription services encourage
[al...
Thank you!
Nadine Vassallo
Project Manager, Research & Information
Book Industry Study Group
nadine@bisg.org
@BISG
Digital Books and the New Subscription Economy: Results of BISG Research
Digital Books and the New Subscription Economy: Results of BISG Research
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Digital Books and the New Subscription Economy: Results of BISG Research

NISO/BISG 9th Annual Forum: The Changing Standards Landscape Access or Ownership: Evolving Business Models and Your Institution Digital Books and the New Subscription Economy: Results of BISG Research Nadine Vassallo, Project Manager, Research & Information, BISG
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Digital Books and the New Subscription Economy: Results of BISG Research

  • 1. Digital Books and the New Subscription Economy: Results of BISG Research BISG/NISO Changing Standards Landscape Forum ALA Annual Conference 2015
  • 2. Thanks to our sponsors! SALLY DEDECKER ENTERPRISES
  • 3. DOMINANT SUBSCRIPTION MODELS The subscription economy
  • 4. What is a subscription?  Defined collection of content  Access (as opposed to ownership)  Limitations on use  Potential for recurring payments Thanks to our lead sponsor:
  • 5. Subscription Models  Purchase for Perpetual Access  Rental, Short-Term Loan  Patron-Driven Acquisition  All-You-Can-Eat  Token  Freemium Thanks to our lead sponsor:
  • 6. DOMINANT SUBSCRIPTION MODELS
  • 7. Breadth vs. Depth Thanks to our lead sponsor:
  • 8. Access vs. Ownership Thanks to our lead sponsor:
  • 9. What Do Publishers Think? Thanks to our lead sponsor:
  • 10. Subscription is inevitable… Thanks to our lead sponsor:
  • 11. Subscription is inevitable… and mostly positive! Thanks to our lead sponsor:
  • 12. Top 5 Benefits 1. Reach customers in a new way 2. Increased usage of existing content 3. Source of meaningful revenue 4. New consumer insights 5. Improved student outcomes Thanks to our lead sponsor:
  • 13. Top 5 Concerns 1. Customer preference for ownership 2. Difficulty marketing directly 3. Difficulty processing royalties 4. Cannibalization of one-time sales 5. Devaluation of books sold individually Thanks to our lead sponsor:
  • 14. Impact Across the Industry Thanks to our lead sponsor:
  • 15. It’s our duty to explore as many avenues as possible to make the maximum amount of money for our authors. Chantal Restivo-Alessi HarperCollins Publishers Thanks to our lead sponsor:
  • 16. Impact Across the Industry  Compensation for authors and publishers:  Net sale model: portion of list price paid after threshold is reached  Shared pool model: payment based on share of titles accessed Thanks to our lead sponsor:
  • 17. We’ve seen a steady increase in total reading activity as we add more and more titles. Subscription services encourage [all] readers to read more. Andrew Weinstein Scribd Thanks to our lead sponsor:
  • 18. Thank you! Nadine Vassallo Project Manager, Research & Information Book Industry Study Group nadine@bisg.org @BISG