The Muddle in the Middle SeriesA Nativ Whitepaper/ www.nativ.tvWorkflow andCollaboration...
In the new world of multi-platform TV and film, harnessing content and cost-effectively managing its production and ...
What is Workflow Anyway? In the convergent world of digital production and Internet technologies, workflow is increasi...
Why is File Based It’s a No-brainer, So WhyWorkflow So Important? ...
Cloud and Collaboration: TheFuture of Media Managementand Workflow OperationsWhat’s clear is that at the same time cloud t...
Making Cloud Work in theWorld of TV and FilmWith all the benefits offered by software based workflow Billing –...
Taking Control: The Need fora Single Software PlatformBuilding workflow and MAM systems in house is expensive These...
Contact us to take backcontrol of your contentt: +44 207 580 9488e: info@nativ.tv : @NativLtdwww.nativ.tv
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Workflow and Collaboration: Working Faster, Smarter, Cheaper

In the new world of multi-platform TV and film, harnessing content and cost-effectively managing its production and delivery offers huge opportunities for content owners and brands. Whether it is branded content or feature length films, it has never been more important to reach new and existing consumers any place, any time. Despite this, many media companies have a difficult time exploit ing that opportunity. As demand for high quality content increases so too do the file sizes and the complexity of managing and delivering it to a myriad of platforms. Fortunately, new technological advances like file-based workflow and the cloud are revolutionising the way production, post-production and distribution companies manage, repurpose and deliver content. Although these advances by no means solve every problem, new platforms are maturing and stepping up to meet the challenge.
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Workflow and Collaboration: Working Faster, Smarter, Cheaper

  • 1. The Muddle in the Middle SeriesA Nativ Whitepaper/ www.nativ.tvWorkflow andCollaboration:Working smarter, cheaper and faster
  • 2. In the new world of multi-platform TV and film, harnessing content and cost-effectively managing its production and delivery offers huge opportunities for content owners and brands. Whether it is branded content or feature length films, it has never been more important to reach new and existing consumers any place, any time. Despite this, many media companies have a difficult time exploiting that opportunity. As demand for high quality content increases so too do the file sizes and the complexity of managing and delivering it to a myriad of platforms. Fortunately, new technological advances like file-based workflow and the cloud are revolutionising the way production, post-production and distribution companies manage, repurpose and deliver content. Although these advances by no means solve every problem, new platforms are maturing and stepping up to meet the challenge.2 A Nativ Whitepaper/ www.nativ.tv
  • 3. What is Workflow Anyway? In the convergent world of digital production and Internet technologies, workflow is increasingly hyped but often poorly defined. Workflow is not a new concept and in its most abstract sense simply refers to a sequence of tasks carried out in a specific order. In terms of video it means the flow of content through well-known stages - ingest, editing, approval, transcoding, and so on. Effective workflow orchestration should ensure a sequence of steps is accurately followed to avoid confusion, remove errors and ensure that critical business processes can be tracked and optimised over time. In the world of TV and film, a meaningful workflow must seamlessly orchestrate the interactions between enterprise resources (storage, transcoding, network etc.) and groups of people. One without the other offers advantages in terms of operational efficiency but tracking people and resources together is critical to enjoying operational efficiencies, cost-control and ultimately savings. Laying the Groundwork for File Based Workflow A couple of long term technical trends have enabled the emergence of file based workflow in TV and film.1. The switch from tape to file – Improvements in video compression, cheaper storage and greater bandwidth have enabled the transition to multi-platform viewing. Although this transition has been gradual, these technology advances have revolutionised the TV viewing experience and in recent years we’ve seen an explosion of cross platform VOD and OTT services. As these same technical advances mature, they are also offering huge advantages further up the supply chain and disrupting the old ways of working in production, post-production and distribution. Despite the hype though, not every element of production and distribution can be switched from tape to digital file overnight. As file sizes continue to grow, tapes and drives are often the only option for delivery and long term archiving, so physical media will be around for some time to come. However, many aspects of the content supply chain are now managed entirely through file-based workflows and there are options for seamlessly integrating tape-based and file-based workflows until the move towards tapeless is complete.2. The switch from hardware to software – Many tools for manipulating video and audio content that previously ran on expensive specialist hardware have now been transitioned to more cost-effective software, which runs on commodity hardware. This has been an important transition as video server software, which used to be cabled into a company’s specialist infrastructure, can now be run on site or in offsite datacentres, with support for “service orientated” software integration. The combination of the switch from tape to file and the emergence of commodity IT over specialist infrastructure has meant that the world of video management is now open to thousands of software developers globally. Specialist video functions can now be integrated into wider business systems and can reside within commodity IT enterprises either offsite or onsite. 3
  • 4. Why is File Based It’s a No-brainer, So WhyWorkflow So Important? Does it Seem so Hard?During the time of tape and specialist physical infrastructure, Implementing file-based workflow automation should beworkflow could be mapped by tracking a tape number or by a no brainer, but the “cost-barrier” for entry and the risk ofthe sight of people walking between different departments implementation is often extremely high. Integrating workflow andtransferring content on tape and “metadata” on print-outs. In a asset management software into an organization often requiresdigital world these workflow steps can be carried out automatically purchasing various specialist software components and thenusing software which removes the greater cost of manual labour, paying an integrator to do the work. Such a task can cost 100sincreases throughput and improves time to market. of 1000s of dollars and roll on for months, if not, years. Also the risk of failure is extremely high as the market moves quicklyA number of factors make file-based workflows more and standards are not always adhered to. So although manyimportant than ever: companies want to benefit from file based workflow automationEconomics – There is less money around, so companies in order to cut costs and handle more scale, the upfrontneed to avoid overspend on media management and investment required is often unviable.workflow. This can only be brought about by replacingexpensive hardware and manual labour with automationsoftware running on commodity infrastructure. The Dawn of Cloud: Marketing Hype or a Brave New World?Change – The video ecosystem is going through rapidchange. Not only are viewing habits changing but standardsand formats are changing. From file formats and metadata In many ways cloud represents both hype and a brave new world.to delivery mechanisms and video platforms - being able Although the name seems new the concept relies on a numberto adapt workflows quickly and easily is the key to survival. of technologies that have been quietly evolving and maturing over a long period:The holy grail of filed based workflow is a process that is IaaS and SaaS – Technology shifts in the video domainautomated as much as possible and orchestrates seamlessly have come at a time where data centre technologies havebetween software and people. Tasks that were previously also advanced rapidly from hardware to virtual infrastructure.carried out manually, such as file transfer and encoding, should Infrastructure as a Service (IaaS) and Software as a Servicebe fully automated and reference content and metadata in (SaaS) paradigms are springing up everywhere and bring withtandem to ensure that each workflow step has context and them interesting opportunities around managing video contentmeaning. Once a workflow has been designed it can be run workflows in the cloud.and refined completely automatically, thus offering loweroperating cost, reducing the number of people required and Virtualisation technologies – These enable users to deployincreasing throughput. In the ideal world highly skilled people software to data centres without worrying about physicalwork on specialist, creative tasks and everything else is carried location, hardware costs or network technologies. Investmentout by automated software. in an expensive specialist solution is no longer the only option.When implemented correctly, automated filed-based workflows Elastic computing – These models offer interesting optionslower the cost and complexity of handling greater volumes of to the world of video management. Some workflow elementscontent. They increase visibility, lower cost and improve time can be processor intensive and long running but may only occurto market. They remove spikes in human resource and replace sporadically. So why have lots of expensive hardware hangingthem with scalable software running on commodity hardware. around for that once-a-year spike? Being able to ramp up onThis leaves more money for the creation of great content demand and then immediately ramp down is the way to go. Thisrather than the management and delivery of it. Such cost is the real Holy Grail: pay for the automated workflow processingsavings in the area of post production and distribution mean on commodity infrastructure and only when you need it.content owners can be more agile and benefit from smallerdeal opportunities where previously high post production anddistribution costs prevented them.4 A Nativ Whitepaper/ www.nativ.tv
  • 5. Cloud and Collaboration: TheFuture of Media Managementand Workflow OperationsWhat’s clear is that at the same time cloud technologies are Using cloud based media management and workflow servicestaking off, the world is becoming an increasingly flat place. In a that are accessed through a web browser and reside in theglobal marketplace, work often goes to the territory where skills cloud is clearly the way to go and in many circumstances offerare readily available and it can be done most cheaply. Many a multiplying effect. Where people are involved they can interactworkflows span several organisations – production companies, from anywhere in the world, whether that be Hollywood orpost production houses, freelancers – and because of this, Hyderabad. This offers huge cost savings by removing manualdistance working is now a must. It’s necessary to have a solution labour, automating workflow and scaling to meet demand.that can in some sense be owned by a single company but Leveraging a workforce that spans different time zones alsoaccessible by many different people from other organisations offers huge advantages in terms of time to market.and geographical locations.A connected world means that people can use the internet tocollaborate in near real time and different people in differentoffices can work together using web-based platforms. Withthis in mind media management solutions require more thanjust asset management and workflow, they need to offercollaboration – the ability to communicate, share and connectthrough a single “hub”. 5
  • 6. Making Cloud Work in theWorld of TV and FilmWith all the benefits offered by software based workflow Billing – Many assume that the cloud means low costand cloud computing, why isn’t the entire TV and film supply computing. In fact cloud means you pay for what you use.chain running in the cloud? Many industries already benefit If you use a lot of network processing and storage, you’llfrom cloud based computing but not so much TV and film. pay a lot of money. Many organisations don’t like nastyThese industries are perhaps furthest behind in capitalising shocks when it comes to billing so favour owning their ownon cloud and there is good reason for this. The reality is that infrastructure rather than the unpredictable cost of cloud.today this opportunity is hindered by a number of significantfactors that need to be overcome: Collaboration – Few existing video software solutions support the notion of collaboration through a single hub.File Size – As one moves up the supply chain from consumer There are plenty of cloud collaboration solutions aroundvideo playback to film and TV production, the files get bigger – but not many are truly video-centric.in fact enormous. Often the cost and time constraints for movingmedia files from local storage into the cloud are so huge that One-size fits all solutions – Some existing cloud mediait makes no business sense at all. Until network connectivity platforms have limitations as they are somewhat hardwiredand costs improve, elements of the supply chain will be out of applications. They offer “one size fits all” solutions thatbounds to cloud services. Also, many media operations that work lack the configuration options to make them truly beneficialon large files require vast amounts of I/O and local connectivity. for every content owner, large or small. Platform as aMany commodity cloud services simply can’t offer this amount Service (PaaS) is really in its infancy within the worldsof throughput within their own infrastructure. of production and distribution.Software – There are many discrete software components Fortunately, new technologies are removing some of these(from transcoding and storage to simple editing and shot barriers and opening up opportunities for SaaS-basedlogging) in the cloud that offer benefits to video content owners. models in TV and film.These components, although extremely valuable, are hard toharness as they represent mere ‘islands’ of functionality thatare hard to reach when considering intergrated workflow andadvanced media management. In addition, to benefit from trueeconomies of scale when it comes to SaaS licensing models,video software needs to be inherently multi-tenanted andsupport on-boarding of many customers. Many legacy videosoftware solutions are not cloud-ready and simply installingthem in the cloud results in non-scalable, incoherent solutions.6 A Nativ Whitepaper/ www.nativ.tv
  • 7. Taking Control: The Need fora Single Software PlatformBuilding workflow and MAM systems in house is expensive These aren’t mere “islands of functionality” but sophisticatedand risky. At the same time islands of functionality in the end to end platforms that can be accessed from anywhere,cloud are often difficult to embrace. Media management and any time. They enable media companies to capitalise on fileworkflow platforms, designed from the ground up to live in based workflow automation and enjoy the costs savings ofthe cloud, have been developed to overcome these challenges. a more scalable operation.The answer is a platform that is completely configurable, The customer can effectively start with a blank canvas andwhere new applications and processes can be tailored within configure the platform to control access and roles; workflowa generic platform and offer: design and task allocation; resource access (from transcode and QC to storage and network protocols); metadata structure• Integrated remote ingest and delivery and hierarchies; and events and reporting.• Enterprise asset management• Social and collaboration features• Workflow design and orchestration Conclusion• Content repurposing and distribution It is clear that advances in technology are offering huge• Frame-accurate, web-based logging opportunities for content owners, post production companies• Advanced VoD and OTT packaging and delivery and distributors to lower costs and respond more rapidly. However attaining these goals is being held back by limited network connectivity and the lack of mature cloud based media management. Luckily, in both cases, things are improving and opportunities to work smarter, quicker and more cost effectively in the cloud are now emerging. 7
  • 8. Contact us to take backcontrol of your contentt: +44 207 580 9488e: info@nativ.tv : @NativLtdwww.nativ.tv

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