THETRENDSREPORT
Proudly brought to you by NATIVE VML
July 2015
AMONTHLY SNAPSHOT OF TRENDS IN MARKETING,
STORYTELLING AND DIGITAL CULTURE LOCALLY
ANDABROAD.
AUGMENTATION
While Google’s Soli project will allow us to
interact with our digital devices in new and
exciting ways (and also help us ...
Tactile interfaces
Ming Kong, a graduate of the Royal College of
Art has developed a conductive material that
employs inno...
The freedom of a pen
Straight off Kickstarter, Phree is a smart pen
which links directly to your phone, tablet or
computer...
Artificial Intelligence,
awesome or scary?
AI has been a long-time dream for many
scientists. Imagine a computer that can
...
Elon Musk and AI
Elon Musk has donated the bulk of a $7 million
grant to a group of scientists who have been
charged with ...
Twitter to implement Deep Learning
Deep Learning is a branch of Artificial
Intelligence which seeks to give context to
arb...
INNOVATION
We’re living in an age where it isn’t good enough
to only build a great quality product or provide an
excellent service. A...
Why Is America so good at innovation?
America, home of the free, land of the brave.
Perhaps there is something to that. Of...
How to create a company culture that sticks
How do you stay innovative? Simple, create a
company culture that fosters it. ...
The world’s most innovative companies
How does a company make it onto
FastCompany’s top 50 list of the world’s most
innova...
Talent is as important as funding
South Africa is also home to exciting
innovations, especially in the start-ups arena.
Se...
An operating system is the base platform for all
of our modern devices. Whether we’re talking
about Android, iOS, Windows ...
Windows 10
Windows 10 will be hitting the shelves at the end
of the month. With features like Cortana (a voice
controlled ...
Zorin OS 10
For those of us who are more adventurous,
Zorin OS 10 has just been released. Based on
Ubuntu, Zorin OS gives ...
MOBILE, DATA AND
SOCIAL
Productivity applications have been around for
ages, but could you replace your desktop/laptop
with your phone? Would you ...
Andromium
Forget lugging around that heavy laptop or being
chained to your desktop. Andromium is on its
way - an operating...
The iPad Pro
The oft-rumoured 12.9-inch "iPad Pro" is expected to launch after mid-November. Overseas manufacturer
Foxconn...
South Africans and mobile devices in the
workplace
More than 95% of South Africans rely solely on
their mobile devices wit...
Omni-channel retailing is the use of a variety of
channels to interact with and enhance the
customer’s shopping experience...
Omni-channel and social media
Traditionally, omni-channel strategies have been
a primary focus of the retail sector. With ...
MARKETING
ATTHE SPEED OF
CULTURE
Not so long ago, comic books were experiencing
a slump in sales. In a shift spear-headed by a
then bankrupt Marvel, licens...
Comic Con 2015
Comic Con 2015 was host to over 130,000 visitors this year, with some visitors standing in queues for up to...
Camp Chronicle
Camp Chronicle is an educational summer camp
that uses comic books to assist kids with literacy
and learnin...
Digital has been around for a while now. We
have the obvious benefits like connectivity and
access to information, but how...
Big city movement
Throughout cities around the world, digital information is readily shared and collected through multiple...
STORYTELLING
While most of us experience social media
through stories we are familiar with, social media
has also begun unlocking stori...
Mecca through the eyes of Snapchat
Worshippers in Mecca are streaming their stories live on Snapchat, opening up the Saudi...
They’re called YouTubers, celebrities who have
built massive subscriber bases on YouTube. At
their core, they are smart co...
Pewdiepie made $7.4 million last year
Another year, another mind-boggling mountain of
money for the most famous, most popu...
WE ARE NATIVE VML
of 37

NATIVE VML Trends Report July 2015

NATIVE VML's monthly snapshot of trends in marketing, storytelling and digital culture locally and abroad.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - NATIVE VML Trends Report July 2015

  • 1. THETRENDSREPORT Proudly brought to you by NATIVE VML July 2015
  • 2. AMONTHLY SNAPSHOT OF TRENDS IN MARKETING, STORYTELLING AND DIGITAL CULTURE LOCALLY ANDABROAD.
  • 3. AUGMENTATION
  • 4. While Google’s Soli project will allow us to interact with our digital devices in new and exciting ways (and also help us eliminate nasty screen smudges), there are still many practical applications for tactile input devices. While we’ve all grown accustomed to the mouse, keyboard and stylus as primary input methods, there are companies looking at providing us with far more innovative solutions. Tactile interfaces in a digital world.
  • 5. Tactile interfaces Ming Kong, a graduate of the Royal College of Art has developed a conductive material that employs innovative touch technology to control and navigate computer-aided design software. The silicon-based conductive material can be moulded into different shapes to create a tactile interface for digital modelling. Kong says the project attempts to revisit a fundamental design question — the relationship between form and function. READ MORE
  • 6. The freedom of a pen Straight off Kickstarter, Phree is a smart pen which links directly to your phone, tablet or computer via Bluetooth. What happens next? The freedom to write or draw on any surface. While your phone may be the perfect pocket device, it is not the perfect input device. Phree attempts to remedy this by allowing you to use any surface (thereby maximising input real estate), capturing your hand-writing or drawing. Are the days of touchscreen keyboards numbered? We’ll see. READ MORE
  • 7. Artificial Intelligence, awesome or scary? AI has been a long-time dream for many scientists. Imagine a computer that can formulate ideas, create art and experience emotions. The possibilities would be endless. But what if these smart computers decide to turn against us?
  • 8. Elon Musk and AI Elon Musk has donated the bulk of a $7 million grant to a group of scientists who have been charged with ensuring that artificial intelligence does not turn evil. Musk is not alone, Stephen Hawking and Bill Gates have also expressed concerns that artificial intelligence could prove to be a threat to the survival of humanity if it’s development isn’t handled properly. READ MORE
  • 9. Twitter to implement Deep Learning Deep Learning is a branch of Artificial Intelligence which seeks to give context to arbitrary bits of content. Twitter has created a team called Cortex, to implement Deep Learning Artificial Intelligence. The aim is to help give context to the millions of tweets that are filtered through the Twitter system on a daily basis. READ MORE
  • 10. INNOVATION
  • 11. We’re living in an age where it isn’t good enough to only build a great quality product or provide an excellent service. A certain level of “wow” is also required to win the hearts and minds of the consumer. That “wow” factor comes in the form of innovation. Corporate Innovation - who is doing it right?
  • 12. Why Is America so good at innovation? America, home of the free, land of the brave. Perhaps there is something to that. Of the top 10 companies in the United States, 3 are tech companies that were founded in the last half century. In Europe, there are none. Why is America turning out great tech companies at such a rapid rate? Is it the culture? The business structures? READ MORE
  • 13. How to create a company culture that sticks How do you stay innovative? Simple, create a company culture that fosters it. India-based media giant InMobi have created an OpenSource blueprint, YaWioO, designed to build and foster a culture of innovation and team work. READ MORE
  • 14. The world’s most innovative companies How does a company make it onto FastCompany’s top 50 list of the world’s most innovative companies? Companies that make the list are not only responsible for contributing to our well-being, but each one has a great corporate culture that fosters out-of-the-box thinking. READ MORE
  • 15. Talent is as important as funding South Africa is also home to exciting innovations, especially in the start-ups arena. Seedstars World invests in top start-ups through a competition held across 50 countries. 12 start- ups have been chosen from around the country to pitch for a chance to compete in Switzerland for up to $500 000 in equity investment. READ MORE
  • 16. An operating system is the base platform for all of our modern devices. Whether we’re talking about Android, iOS, Windows or Linux, operating systems have their own quirks and features which make them unique. Operating systems.
  • 17. Windows 10 Windows 10 will be hitting the shelves at the end of the month. With features like Cortana (a voice controlled assistant) and Xbox One gaming support, Windows 10 is set to be one of the most exciting operating systems to come out of Microsoft yet. The fact that Internet Explorer has been shelved is reason enough to upgrade. READ MORE
  • 18. Zorin OS 10 For those of us who are more adventurous, Zorin OS 10 has just been released. Based on Ubuntu, Zorin OS gives Windows users a familiar experience as far as interface is concerned, but with the improved stability of a Linux-based OS. While Zorin OS might not be for everyone, it will give those wanting to dip their toes into the world of Linux an easier change-over experience. READ MORE
  • 19. MOBILE, DATA AND SOCIAL
  • 20. Productivity applications have been around for ages, but could you replace your desktop/laptop with your phone? Would you have access to all the same features and functions? Mobile productivity.
  • 21. Andromium Forget lugging around that heavy laptop or being chained to your desktop. Andromium is on its way - an operating system and hardware dock that allows you to use your Android phone as an ultra-portable desktop machine. All you need is an HDMI screen and you’re set. READ MORE
  • 22. The iPad Pro The oft-rumoured 12.9-inch "iPad Pro" is expected to launch after mid-November. Overseas manufacturer Foxconn will start supplying components for the large-sized tablet in late September, according to Taiwanese blog DigiTimes. READ MORE
  • 23. South Africans and mobile devices in the workplace More than 95% of South Africans rely solely on their mobile devices within the office. This is according to a new survey conducted by Dell in partnership with Microsoft. The aim is to identify what kind of devices are being used by employees in South Africa and how companies can issue devices that are more useful to their employees. READ MORE
  • 24. Omni-channel retailing is the use of a variety of channels to interact with and enhance the customer’s shopping experience. This includes research before a purchase. Such channels include: retail stores, online stores, mobile stores, mobile app, telephone sales and any other method of transacting with a customer. Omni-Channel retailing.
  • 25. Omni-channel and social media Traditionally, omni-channel strategies have been a primary focus of the retail sector. With the ubiquitous nature of social media, omni-channel strategies have not only become viable, but absolutely necessary in marketing campaigns. READ MORE
  • 26. MARKETING ATTHE SPEED OF CULTURE
  • 27. Not so long ago, comic books were experiencing a slump in sales. In a shift spear-headed by a then bankrupt Marvel, licensing deals and an acquisition by Disney turned the comic book giant around. The after-effect? A boom in the entire comic book industry. Movies abound, and the fan-base is growing on a daily basis. The age of the comic book.
  • 28. Comic Con 2015 Comic Con 2015 was host to over 130,000 visitors this year, with some visitors standing in queues for up to 48 hours to see their favourite franchises in action. The first Comic Con (1970) saw only 300 visitors, a testament to the rise of comic book culture. READ MORE
  • 29. Camp Chronicle Camp Chronicle is an educational summer camp that uses comic books to assist kids with literacy and learning issues. By creating comic books from scratch, these kids are learning skills that will not only help with learning issues, but also with their ability to tell coherent and imaginative stories. READ MORE
  • 30. Digital has been around for a while now. We have the obvious benefits like connectivity and access to information, but how are we leveraging this technology and this wealth of information to make our lives better? Digital and a better lifestyle.
  • 31. Big city movement Throughout cities around the world, digital information is readily shared and collected through multiple devices that have become part of everyday life. But in the streets of Singapore, this amounting of "big data" will soon be used to improve urban life through LIVE Singapore! - a project that uses real-time data to track and affect the activity of a city. READ MORE
  • 32. STORYTELLING
  • 33. While most of us experience social media through stories we are familiar with, social media has also begun unlocking stories that we are unfamiliar with. The power of social media doesn’t lie in experiencing the familiar but rather the opening of our eyes to the unfamiliar. Hidden stories.
  • 34. Mecca through the eyes of Snapchat Worshippers in Mecca are streaming their stories live on Snapchat, opening up the Saudi city to non- Muslims online. The online push was successful and Snapchat users are able to get a glimpse of the Muslim holy city on the 27th night of Ramadan – which some believe to be Laylat al-Qadr, or the “night of power”. READ MORE
  • 35. They’re called YouTubers, celebrities who have built massive subscriber bases on YouTube. At their core, they are smart content marketers who have built communities with clever viral video marketing. Oh, and they’re rich. Getting rich on YouTube.
  • 36. Pewdiepie made $7.4 million last year Another year, another mind-boggling mountain of money for the most famous, most popular YouTuber in the world, Sweden’s Felix “PewDiePie” Kjellberg. According to Swedish newspaper Expressen, the 24-year-old brought in $7.4 million in revenue in 2014 from his YouTube production company. Last year, he made headlines with a $4 million haul. The reason for the increase? Another absolutely colossal subscriber jump from 27 million that year to 37.7 million today. READ MORE
  • 37. WE ARE NATIVE VML

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