NATSENS
Crowd-sourced user experience
How does business
understand user experience
today?
Network
reports
User experience today
Primarily from third party sources with less flexibility
May 11, 2015
1
Customer
fee...
Challenges in understanding user experience
May 11, 2015
Major challenges
• Time consuming
• Limited data set
• Difficult ...
How NATSENS helps
business understand user
experience for tomorrow?
User experience tomorrow
Move away from dependence towards self-reliance
May 11, 2015
 Crowd sourced periodic independent...
Our proposal – A customized app
May 11, 2015
NATSENS
Captures
Provides
Results in
Mobile Network information, device infor...
NATSENS
Product details
Web snapshot – zoomed out view from live data
Carrier selection
Mode selection
May 11, 2015
Web snapshot – zoomed in view from live data
Bearer type
classification
May 11, 2015
Location search
How does it look – sample screenshot
Bearer type
classification
Carrier selection
Mode selection
App branding space
(Mobil...
How does it look – Sample screenshot
QoS legend
 Demo will have only
web access for
results display
 Web view will be
th...
Customer issue reporting
Sample set. Can
be changed to
include top 5
issues Type of coverage at
the time of issue
App bran...
NATSENS
How can business put data to use?
Coverage - basics
No coverage
2.1%
Bad
7.3%
Reasonable
41.2%
Good
49.4%
Coverage
Total cells: 2, 230 1,132
287
1,094
261
0...
Interference issue
78
65
55
60
65
70
75
80
Prev. month Curr. Month
Potential Interference issue
Quality issue
 RSSI > -85...
Data network quality - basics
Snail (<100
Kbps)
37%
Slow (< 512 Kbps)
26%
Acceptable
(< 1 Mbps)
21%
Good (< 3
Mbps)
13%
Li...
Top areas for complaintsTop5clustersvoicecomplaints
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Top5clustersfordatac...
Device profile
Samsung
31%
Micromax
26%
Moto G
16%
Karbon
13%
Others
14%
Speed
May 11, 2015
Cluster 1 device mix
Coverage & Data
Cells having good coverage or quality / Total number of
cells in cluster
Cells having bad coverage or qual...
Throughput vs quality and consistency
May 11, 2015
Quality and consistency
instantaneous throughput Delay
Average throughp...
Actual experience – Real time data
May 11, 2015
0
500
1000
1500
2000
2500
3000
0.0
0.9
1.5
2.2
2.8
3.1
3.8
4.1
4.4
5.0
5.3...
Data network analysis – Issue site
Cell id 22248, HSUPA+, tput 878 Kbps, location x
May 11, 2015
0
100
200
300
400
500
600...
Coverage
32
16
48
23
0
10
20
30
40
50
60
Bad coverage Good coverage
Potential coverage issue
Zero neighbour One neighbour
...
NATSENS
Status of implementation
Readiness
May 11, 2015
NATSENS
App
Web
Backend data
Android app ready with automatic network
quality capture, and user ini...
Talk to us
Research Center
Hexolabs Interactive Tech Pvt. Ltd.
Technology Business Incubator
First Floor, Student Amenitie...
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Natsens - Crowd sourced user experience!

How does telecom operator understands user experience today? NATSENS aims to give the power of crowd sourced network user experience to the mobile carriers.
Published on: Mar 3, 2016
Published in: Internet      
Source: www.slideshare.net


Transcripts - Natsens - Crowd sourced user experience!

  • 1. NATSENS Crowd-sourced user experience
  • 2. How does business understand user experience today?
  • 3. Network reports User experience today Primarily from third party sources with less flexibility May 11, 2015 1 Customer feedback 2 Third party3 Source Description  Periodic network quality monitor  Periodic drive tests  Customer complaints and contact  Sales and distribution team  Market research  QoS reports from services  Reports on network quality provided to carrier by infrastructure providers  Regular drive tests to evaluate the quality along with accompanying reports  Customers reach out to carriers regularly for issues, queries, and feedback across touch points  Market feedback provided by retailers and distributors to sales and distribution team  Independent market research conducted by third party with a selected sample set  Third party QoS reports from customer focused one size fits all services like ookla
  • 4. Challenges in understanding user experience May 11, 2015 Major challenges • Time consuming • Limited data set • Difficult to derive proper insights in case of massive 3rd party data • Expensive when third party is involved • Subjective depending on incentives How do Internet companies do it • Single most powerful and effective way “Rely on crowd sourced data”
  • 5. How NATSENS helps business understand user experience for tomorrow?
  • 6. User experience tomorrow Move away from dependence towards self-reliance May 11, 2015  Crowd sourced periodic independent data collection  Unlimited data set for action based insights  Targeted marketing and sales campaigns Time to take more control Leading to  Access to wide array of user experience and quality parameters  Detailed insights into user experience, behavior, and quality  Customised operator centric solution depending on market need  Priority access to strength areas and weak areas (validate existing hypothesis, complement existing data/studies)  Option to report customer problems real-time  Easier, better, and transparent communication to customers on experience and quality  Single most powerful feedback from customer complaints
  • 7. Our proposal – A customized app May 11, 2015 NATSENS Captures Provides Results in Mobile Network information, device information, coverage and quality information, data network information, dual SIM information Provides insights on progress, cluster behavior, longitudinal analysis, cross-sectional analysis, and real-time experience/issues Better control over user experience, easier communication to customers, option for reporting issues, advance notice on impending issues
  • 8. NATSENS Product details
  • 9. Web snapshot – zoomed out view from live data Carrier selection Mode selection May 11, 2015
  • 10. Web snapshot – zoomed in view from live data Bearer type classification May 11, 2015 Location search
  • 11. How does it look – sample screenshot Bearer type classification Carrier selection Mode selection App branding space (Mobile only) May 11, 2015
  • 12. How does it look – Sample screenshot QoS legend  Demo will have only web access for results display  Web view will be the same except for the top band for menu  Map overlay will be as is  Phase II will carry results display on app May 11, 2015
  • 13. Customer issue reporting Sample set. Can be changed to include top 5 issues Type of coverage at the time of issue App branding space (Mobile only) May 11, 2015
  • 14. NATSENS How can business put data to use?
  • 15. Coverage - basics No coverage 2.1% Bad 7.3% Reasonable 41.2% Good 49.4% Coverage Total cells: 2, 230 1,132 287 1,094 261 0 200 400 600 800 1,000 1,200 Good coverage Bad coverage Horizontal movement Prev. mth Curr. Mth May 11, 2015
  • 16. Interference issue 78 65 55 60 65 70 75 80 Prev. month Curr. Month Potential Interference issue Quality issue  RSSI > -85 dBm  RXQUAL > 4  This indicates a good coverage level with probable bad downlink quality * Applicable only for 2G voice quality May 11, 2015
  • 17. Data network quality - basics Snail (<100 Kbps) 37% Slow (< 512 Kbps) 26% Acceptable (< 1 Mbps) 21% Good (< 3 Mbps) 13% Lightning (> 3 Mbps) 3% Speed Total cells: 1, 842 1,132 287 1,094 261 0 200 400 600 800 1,000 1,200 Good and above Snail speeds Horizontal movement Prev. mth Curr. Mth May 11, 2015
  • 18. Top areas for complaintsTop5clustersvoicecomplaints Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Top5clustersfordatacomplaints Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Total number of call complaints received/ Total number of cells in cluster Total number of Internet complaints received/Total number of cells in cluster May 11, 2015
  • 19. Device profile Samsung 31% Micromax 26% Moto G 16% Karbon 13% Others 14% Speed May 11, 2015 Cluster 1 device mix
  • 20. Coverage & Data Cells having good coverage or quality / Total number of cells in cluster Cells having bad coverage or quality/Total number of cells in cluster May 11, 2015 Top5clustersvoicecomplaints Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Top5clustersfordatacomplaints Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
  • 21. Throughput vs quality and consistency May 11, 2015 Quality and consistency instantaneous throughput Delay Average throughput = 3.5 Mbps Peak throughput = 6.8 Mbps Min throughput = 0.64 Mbps Quality = Min speed/maximum = 9.4% Peak delay = 49.3 ms, VoIP call may not sustain BW consistency = Avg. tput/capacity *100 = 48.6%
  • 22. Actual experience – Real time data May 11, 2015 0 500 1000 1500 2000 2500 3000 0.0 0.9 1.5 2.2 2.8 3.1 3.8 4.1 4.4 5.0 5.3 5.6 6.0 6.3 7.0 7.3 7.6 8.2 8.8 9.2 9.5 9.8 10.4 10.8 11.1 11.4 11.7 12.0 12.3 13.2 13.2 13.8 14.1 14.4 14.8 15.4 15.7 16.0 16.3 16.6 16.9 17.2 17.6 17.8 18.1 18.5 18.7 19.0 20.4 27.6 28.6 Time between application data Test time (sec) A dealy of 2.6 seconds • a Skype call may not sustain • Video streamers will experience buffering and slow speed NATSENS captures radio conditions, device and other data at this time to understand whether the issue is within operator network or outside
  • 23. Data network analysis – Issue site Cell id 22248, HSUPA+, tput 878 Kbps, location x May 11, 2015 0 100 200 300 400 500 600 700 800 900 0.00 0.20 0.40 0.60 0.80 1.00 1.20 Quality and consistency instantaneous throughput Delay Average throughput = 878 kbps Peak throughput = 956 kbps Peak delay = 800 ms, VoIP call may not sustain Quality = Min speed/maximum = 66.9% BW consistency = Avg. tput/capacity *100 = 8.9% Min throughput = 587 Kbps Smaller packet sizes with lower delay - potential transport/backhaul bottleneck
  • 24. Coverage 32 16 48 23 0 10 20 30 40 50 60 Bad coverage Good coverage Potential coverage issue Zero neighbour One neighbour 126 436 81 624 0 100 200 300 400 500 600 700 Bad coverage Good coverage Opportunity cells 3 neighbour 4 or more neighbour May 11, 2015
  • 25. NATSENS Status of implementation
  • 26. Readiness May 11, 2015 NATSENS App Web Backend data Android app ready with automatic network quality capture, and user initiated data network quality assessment. Periodic capture and configurable parameters for capture and transmission of data Interface ready to display captured information on web with network type, carrier selection options. Backend complete data set is also available. Admin module development based on custom requirements Customisable data capture and extraction. Facilitation of search, analytics, archiving, hosting available on amazon cloud
  • 27. Talk to us Research Center Hexolabs Interactive Tech Pvt. Ltd. Technology Business Incubator First Floor, Student Amenities Center University of Madras, Guindy Campus Chennai 600025 India Phone: +91 44 22202876 sales@hexolabs.com Registered Address Hexolabs Interactive Tech Pvt. Ltd. #19, 2nd Main road Officer’s colony, Adambakkam Chennai 600088 India Mobile: +91 9789073134 Sales Office Hexolabs Media & Tech Pvt. Ltd. 560/1, First floor, Dayanand Colony New Railway Road Gurgaon 122002, India

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