Political Ad Spending Online Is About to Explode
There will tweets. There will be liveblogs. There will be thinkpieces. It...
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Political Ad Spending Online Is About to Explode

There will tweets. There will be liveblogs. There will be thinkpieces. Its the GOP debate tonightand...
Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Political Ad Spending Online Is About to Explode

  • 1. Political Ad Spending Online Is About to Explode There will tweets. There will be liveblogs. There will be thinkpieces. Its the GOP debate tonightand everyone on the Internet will have a whole lot to say. One more way to weigh in: The Washington Post is inviting anyone on the Internet to annotate the numbers, thezingers, the truths, and the lies that make their way onto the permanent record. The Post is working with Genius (formerly Rap Genius) to let readers annotate the running transcript of the debate published on the venerable newspapers site. Genius will provide the tech overlay that will allow anyone to highlight, annotate, and comment on the words of Trump, Bush, Cruz, and the debates seven other participants. Were hoping for a civil, constructive discussion, Cory Haik, the Posts executive director of emerging news products, says. The Posts reporters will be adding their own fact-checking and commentary to the transcript, as well. Real Genius This isnt the first time the Post has run transcripts alongside major political events. They do really well for us, particularly on social and search traffic, Haik says. But while in the past the Post has spent the night post-debate poring over the record, tonight theyll do it in near real-time with the help of the crowd. Its cool to read the primary source with the added level of information, says Ilan Zechory, Genius co- founder and president. As with the lyrics that Genius was first launched to annotate, commentators will be able to pull out the hidden messages, meanings, lies, and exaggerations that will saturate the debate, Zechory says. To be sure, the Post will be moderating annotations to ensure that they meet the sites standards of decency. However, its up to Genius system to determine, which comments get shown and how.Zechory says Genius offers a kind of upvote system to highlight the best content when possibly thousands of users will be weighing in at wants. Genius also prioritizes verified users, such as Post reporters or politicians who might chime in. As a political junkie, Zechory says, Im excited to watch the carnival. Go Back to Top. Skip To: Start of Article. http://www.wired.com/2015/08/digital-politcal-ads-2016/

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