Published on: Mar 4, 2016
Transcripts - Pomidor
ADDS AND INTERNET WAR OF FAKES Advertising Agency «TO-Pomidor»
ABOUT USAdds agency “TO-Pomidor” is a little bit more, thanjust business. It’s a team of young and creativepeople, who want to make this world a little bitbetter.We are open for everyone as we try to engage in ourprojects as many people, as possible.
WHAT DO WE DOWe are in constant search of new, creative ways ofpromotion. Everything we do is closely connectedwith phycology and engagement.We want to engage young people in differentprojects, that’s why we often do non- commercialthings.
OUR FIRST WORKOur first project was video-protest for young people.When you are young it is difficult to find a job and makeother people listen to you. That’s why the one wants tothrow tomato to the employee’s face sometimes. Thatwhat we did! We threw tomato to all our problems.
WAR OF FAKESAdvertisement on the Internet is better call War ofFakes. Because traditional banners don’t workanymore (at least they are not as good, as were someyears before).Personally I have about 10 followers like Mary Nails,Minsk Techno, Dresses Dresses, etc.FAKES!
WIN THE WAR?Fakes are around us, and not all of them are soobvious. And you know what…It’s impossible towin this war. I mean, we all are not protected fromcommunication with fakes.But is that so bad? It’s not always annoying, in canbe useful!
OUR STRATEGYIf you can’t win the war, than head it! That is ourstrategy. We created our own fake – John D. He’s fromAustralia, he likes to draw (he’s a designer), travel andparty!We wanted our fake to be useful and we hope he is.Under his name we tell people about different interestingplaces in Minsk (and sometimes in some other cities).
THEY WANT TO SPEAKPeople do want to communicate with John, they ask himabout interesting places, streets, pubs , they areinterested, where he was yesterday, etc.The thing is, that some of them know, that John is afake, but still they are active in communicating with him.
GO!Start of John’s project was in December and sincethen more that 2500 people want to communicatewith him in different social network.And it’s such a pleasure to hear “Thank you”, whenpeople discover something new with our help.
THANK YOU! Contacts: Lohich Nikita, Project manager Tel: +375 29 640 60 87 E-mail: firstname.lastname@example.orgTwitter: https://twitter.com/chanyby