Riccardo  Zacconi    CEO  and  co-­‐founder  
Games  is  the  n.1  app  genre  on     smartphones,  tablets  and  FB...
Smartphones: 9/10 topall time paid apps are Casual Games Top 10 all time paid iPhone apps (Mar 2012) King.com  p...
Facebook:  social  games  2.0  is  Casual  Top 10 Jan 2010 Top 10 Jan 2011 Top 28 Oct 2012...
King.com  is  n.1  in  Casual  Games     on  Facebook  (in  15months)            50m  MAU ...
The Saga games on FacebookProven Game “Saga Framework”
Hit  proofing  a  hit  driven  business  
King.com:  150+  games  in  11  languages
we  have  changed  the  rules  social  1.0   social  2.0  new  IP   ...
Seamless  PLAY  
- w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H ...
- w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H ...
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King.com - NOAH12 London

Champion League - Presentation by Riccardo Zacconi, CEO of King.com at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - King.com - NOAH12 London

  • 1. Riccardo  Zacconi    CEO  and  co-­‐founder
  • 2. Games  is  the  n.1  app  genre  on     smartphones,  tablets  and  FB   230  m  people  playing  games  every  month  Source:  Flurry/Dme  spent  by  device  –  Sept.  2012,  Facebook  Aug.2012
  • 3. Smartphones: 9/10 topall time paid apps are Casual Games Top 10 all time paid iPhone apps (Mar 2012) King.com  proprietary  informaDon   3
  • 4. Facebook:  social  games  2.0  is  Casual  Top 10 Jan 2010 Top 10 Jan 2011 Top 28 Oct 2012Source: AppData 4
  • 5. King.com  is  n.1  in  Casual  Games     on  Facebook  (in  15months)            50m  MAU              12m  DAU
  • 6. The Saga games on FacebookProven Game “Saga Framework”
  • 7. Hit  proofing  a  hit  driven  business
  • 8. King.com:  150+  games  in  11  languages
  • 9. we  have  changed  the  rules  social  1.0   social  2.0  new  IP   proven  IP  hit-­‐driven   100%  ba[ng  average  80+  staff  hubs   8  staff  hubs  lots  of  capex   no  capex  30-­‐60%  operaDng  margin   80-­‐95%  operaDng  margin
  • 10. Seamless  PLAY
  • 11. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 12. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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