Populis - Powering the Social Web November 2012
Key facts Global Digital Media Company •  Primary media technology platform for social opinion ...
Populis O&O Brands Italy Brazil United Germany ...
Our Focus on Content Type of Online Type of Online Type of Content Content Distribution Crea...
Digital “Around the Line” Approach Display Branding: ...
Opportunities Premium video content in a multi-device scenario (PC, Notebook, Mobile...
Luca Ascani Co-Founder & Chairmanemail: ascani@populis.com
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- w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H ...
Populis - NOAH12 London
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Populis - NOAH12 London

Early Game Changers - Presentation by Luca Ascani, CEO of Populis at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Populis - NOAH12 London

  • 1. Populis - Powering the Social Web November 2012
  • 2. Key facts Global Digital Media Company •  Primary media technology platform for social opinion leaders and independent publishers (over 50 M UV) with leading brands in Europe and Brazil (Top 20 Web Sites on comScore after only 8 months of activity) •  Complete suite for independent key influencers: analytics, multi-platform distribution (social, search, mobile) and full content monetization (text, video, images) •  World Wide coverage, 100s leading professional verticals (7 languages) focused on 5 main categories: Automotive, Fashion, Technology, Lifestyle and Sports •  Awards: Red Herring 100 (2010), Media Momentum (2011) and Deloitte Technology Fast 50 (2011) as one of the most innovative and fastest growing company in the European Digital Media Economy
  • 3. Populis O&O Brands Italy Brazil United Germany Kingdom France Spain
  • 4. Our Focus on Content Type of Online Type of Online Type of Content Content Distribution Creation Breaking Direct Professional News (Journalists) SocialPopulis Semi- Verticals ProfessionalsO&O (bloggers,Focus enthusiasts, fans) Search Info UGC Practice (online users)
  • 5. Digital “Around the Line” Approach Display Branding: top O&O Brands, organized in vertical channels, which provide high quality targets for branding and high impact advertising campaigns too boost the brand awareness Social Content: original and genuine contents, created by online key influencers, at the top of the digital communication chain, a direct relationship which connects Brands to their customersA team of experts of digital communication focused ontailor made projects and social media solutions
  • 6. Opportunities Premium video content in a multi-device scenario (PC, Notebook, Mobile, Tablet, Smart TV) •  Premium Content - YtY strong video usage increase High quality and vertical video content production focused on niche interest and specific topics (tutorials, reportage, test drive, recipes, etc…) •  Cross-Platform Attitude - consumer are quickly going to a strong cross-device usage: SmartPhone penetration has gone up 34 percent, Tablet adoption is up 400 percent, and Internet connected TV is up 25 percent* Nielsen – 2012
  • 7. Luca Ascani Co-Founder & Chairmanemail: ascani@populis.com
  • 8. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 9. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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