Premise:
Influencers on social networks
use different kinds of language
than other users.
These influencers’ unique
communication methods have
a disproportionate impact:
What makes them different, though?
•  In this presentation, we’ll argue that:
–  Popular social technologies have compelle...
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Preview: How Social Technologies Create New Languages

Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Preview: How Social Technologies Create New Languages

  • 1. Premise: Influencers on social networks use different kinds of language than other users.
  • 2. These influencers’ unique communication methods have a disproportionate impact:
  • 3. What makes them different, though? •  In this presentation, we’ll argue that: –  Popular social technologies have compelled influencers and users to change—and sometimes upend—their language norms, patterns, and preferences. –  Becoming an influencer is dependent on the extent to which one learns how to advantageously employ these new languages on their behalf. –  To date, social organizing theory has focused on the ways in which certain users have been powerful agents—how they’ve been largely responsible for defining the communication norms of a given channel (e.g., consider the power of Wikipedia’s editors). –  However, it’s also useful to consider another causal explanation— namely, the cases in which effective design has incentivized and convinced content-makers to communicate in completely new and different ways. This session will explore such cases in further depth.

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