Native or html5 pub expo uk
Published on: Mar 3, 2016
Transcripts - Native or html5 pub expo uk
Native or Web Browser? S
Web Browser, Native App…. Or?
Nxtbook MediaS Marcus Grimm – from the US!S Gavin Stark – from the UK!S Serving 2,000,000 readers per month S Desktop digital editions S Tablet/mobile browser editions S Tablet/mobile native apps
GoalsS Break down the differences between the 2 platformsS Show you how the difference in platforms creates different resultsS Help you synthesize this information for your strategy
InterfaceS 2 years ago, native apps always looked a lot different than browser appsS Not necessarily the case anymore
CapabilitiesS Native apps can do more with your device: your camera, accelerometer, etc. Eg. Instagram letting you use your phone and say where the pic is from.S Browser apps are a bit more limited: geolocation, orientationS But this is changing, tooS How about speed?
Browser App That’s Faster Than a Native App?
DevelopmentS Browser S One size (mostly fits all)S Native S One size mostly doesn’tS Hybrid S Browser development inside platform specific wrappers S Somewhat shows that previous discussion points are dated
Finding ReadershipS Browser S Email S Social Media S Search Engines S *Assuming Your Content is Open!S Native S Improving With Social Media S Still a Somewhat Convoluted Process
Paid Content?S Native S The app store is the gatekeeper. Do not try to bypass it. S Android native, less restrictive. S As stores get bigger, discoverability is an obstacle.S Browser S Do what you want. S In the browser, you get more control, but you have to build your store. S You’re responsible for finding and marketing to your audience.
Versioning of the AppS Native S Up to publisher to release S Up to user to acceptS Browser S Up to publisher to release
Assuming You Are On All Platforms, Where Are the Readers? 10% Desktop Tablet Browser 48% 31% Phone Browser Native iPad iPhone Native 8% 3%Data is from top 5 Nxtbook customers on all platforms January, 2013
The Reality With Paid Content Top Paid Title Top Controlled Title 4% 2% 1% 10% 13% 21% Desktop Native iPad Tablet Desktop Browser Browser Phone iPhone Native 12% Browser iPad Browser Native iPad61% iPhone Browser 2% iPhone 74% Native For better or worse, gates work!
Conclusion: It’s About You.S Do you have marketing power? S The less power, the more native you should be.S Do you have viral content? S The more viral, the more browser focused you should be.S How will you make money? S If more ads, more browser. If more issue sales, the more native.