How to build a social
media strategy to
meet your business
needs
Paul Beadle, Head of Social
Media & Digital
Communications
Northampton Town and County Freehold Land
Society
Formed 1848, later became the Anglia Building
Society
We’re very old
But...
UK’s first online bank
Top rated banking app
Impulse Saver
First smart watch app
Apple Watch coming
Nationwide Now
First 24/7 Twitter on High
Customer demand is
driving innovation
Innovation is
boosting usage &
service
43% growth in mbl users
65% increase in mbl
transactions37% rise in digital log-ins
21% more digital sales
Branch: 1 visit per month
Internet: 6 visits per month
Mobile: 18 visits per month
But are we losing the
personal touch?
That’s where social
media can help
We started with the
most important thing.
Our reputation
Why Social Media?
Social media drives
news
Social media amplifies
Our
reputation
was good
October 2011: Set up @NationwidePress Twitter
January 2012: Implemented online monitoring
September 2011: Social Media Tea...
Reputation Management
19
•  Issues monitoring and
management
•  Engaging the media and key
influencers
Customer Service & Support
20
•  Boost customer satisfaction
•  Proactive customer service &
support
Engaging Members
21
•  Our brand •  Our values
Engaging our people
22
•  Bringing PRIDE to
life
•  A great place to work
Even the boss
And when it works…
People share their experiences with
you.
And each other
26
We asked members and employees to
share what made their world go round
27
My tips
Why social?
Keep it real
Get everyone on
board
@paulbeadle
paul.beadle@nationwide.co.uk
of 29

Nationwide @ oi15

Paul Beadle began his career in journalism before moving into public relations where he quickly began to specialise in financial services, working for brands including NatWest, Santander and SwiftCover.com. Paul is Head of Social at Nationwide. Read Paul's presentation 'How to build a social media strategy to meet your business's needs' from Oi15!
Published on: Mar 3, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - Nationwide @ oi15

  • 1. How to build a social media strategy to meet your business needs Paul Beadle, Head of Social Media & Digital Communications
  • 2. Northampton Town and County Freehold Land Society Formed 1848, later became the Anglia Building Society We’re very old But we’ve always been innovators
  • 3. UK’s first online bank
  • 4. Top rated banking app
  • 5. Impulse Saver
  • 6. First smart watch app
  • 7. Apple Watch coming
  • 8. Nationwide Now
  • 9. First 24/7 Twitter on High
  • 10. Customer demand is driving innovation Innovation is boosting usage & service
  • 11. 43% growth in mbl users 65% increase in mbl transactions37% rise in digital log-ins 21% more digital sales
  • 12. Branch: 1 visit per month Internet: 6 visits per month Mobile: 18 visits per month
  • 13. But are we losing the personal touch? That’s where social media can help
  • 14. We started with the most important thing. Our reputation Why Social Media?
  • 15. Social media drives news
  • 16. Social media amplifies
  • 17. Our reputation was good
  • 18. October 2011: Set up @NationwidePress Twitter January 2012: Implemented online monitoring September 2011: Social Media Team created December 2011: Began social media project December 2011: Social Media Forum of key stakeholders December 2011: Created governance Throughout 2012: Created Main Sites
  • 19. Reputation Management 19 •  Issues monitoring and management •  Engaging the media and key influencers
  • 20. Customer Service & Support 20 •  Boost customer satisfaction •  Proactive customer service & support
  • 21. Engaging Members 21 •  Our brand •  Our values
  • 22. Engaging our people 22 •  Bringing PRIDE to life •  A great place to work
  • 23. Even the boss
  • 24. And when it works…
  • 25. People share their experiences with you. And each other
  • 26. 26 We asked members and employees to share what made their world go round
  • 27. 27
  • 28. My tips Why social? Keep it real Get everyone on board
  • 29. @paulbeadle paul.beadle@nationwide.co.uk

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