Pop Culture,
Sustainability &
Innovation
by
Oriol pascual
Oriolpascual.com
Layout
• Pop culture makes
everyone an artist
• Synergies between
art & sustainability
• Opportunities for
art, s...
Today, everyone
is a cultural agent
Traditional media
Complex & expensive
New media, affordable & accesible
Power shift also
aplies to physical
objects
Atoms are the New Bits
by Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
“Connectivity = productivity” Iqbal Quadir
technological
Innovation
is transforming
pop culture
Creativity = entrepreneurship
Pop culture
Video
Photo Music
Performance Gaming
Pop
...
Pop culture today
• Empowerment of
the individual
• High connectivity
• Always online
• Digitalization =
cheap pro...
What is the role of
sustainability?
Sustainability
People
Planet Profit
Balance between social, environmental
& e...
Sustainability today
• Science-centered:
Kw/h, Kg CO2, etc.
• Policy-driven:
Kyoto, EU
Directives
• Focus on
fun...
Sustainability needs
• User perspective
• Experience
dimension
• Interpretation &
understanding by
non-scientific
...
Scientist Artist
Facts & data Interpretation & vision
About making About provi...
Sustainability
Society
Pop
Artist
Ecology Value
Role of the pop artist
• Interpreting science & hard data into
feelings, experiences & visions
• Contributing to awaren...
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
• Measures
environmental data
(1000 units in Paris)
• Promotes people
participation in
building...
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grass
by Frits Stam
Public space &
energy consumption
Power Flower turns energy consumption into art
Opportunities for
art, science
& academia
4 themes
1. Interpreting
sustainability
We Feel Fine
1. Interpreting
sustainability
• Rationale: sustainability is hard to
grasp, understand & feel
• Goal: translate...
2. Greening
pop culture
Reverse Graffiti
2. Greening pop culture
• Rationale: pop culture can be more
sustainable
• Goal: Explore synergies between
sustainabi...
3. Future nature
Dune 4.2 by Studio Roosegaarde
3. Future nature
• Rationale: nature is constantly evolving
• Goal: define scenarios for tomorrow’s
nature
• Examples: ...
4. User-centered
sustainability
Don Norman
4. User-centered
sustainability
• Rationale: a lot is known on how to
make products greener, but little about
...
4 themes
1. Interpreting sustainability
2. Greening pop culture
3. Future nature
4. User-centered
sustainability
...
Defining the
Sustainability
interdisciplinary
field combining
sustainability, ?...
research opportunities
• How is sustainability & innovation
influencing pop culture?
• Under which circumstances does
...
Artists,
scientists & academics,
can’t afford to miss
this opportunity
It is time to
invent the future!
About Oriol Pascual
• Business Developer
at Enviu
• Pre-Incubation
Manager at Dnamo
• PhD Candidate
TUDelft
• Ne...
oriolpascual.com
@onsustain
of 49

Pop Culture, Sustainability & Innovation

Research proposal inviting artists, scientists, and academics to explore the relation between pop culture, sustainability & innovation. The proposal focuses on four areas: 1. Interpreting sustainability 2. Greening of pop culture 3. Future nature 4. User-centered sustainability If this triggers you, please leave a comment, or visit www.oriolpascual.com
Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Pop Culture, Sustainability & Innovation

  • 1. Pop Culture, Sustainability & Innovation by Oriol pascual Oriolpascual.com
  • 2. Layout • Pop culture makes everyone an artist • Synergies between art & sustainability • Opportunities for art, science, & academia Sustainable Dance Floor
  • 3. Today, everyone is a cultural agent
  • 4. Traditional media
  • 5. Complex & expensive
  • 6. New media, affordable & accesible
  • 7. Power shift also aplies to physical objects Atoms are the New Bits by Chris Anderson
  • 8. Desktop 3D printing - MakerBot
  • 9. 3D printed figures
  • 10. “Connectivity = productivity” Iqbal Quadir
  • 11. technological Innovation is transforming pop culture
  • 12. Creativity = entrepreneurship
  • 13. Pop culture Video Photo Music Performance Gaming Pop Culture Fashion Product design Dance Graphic Leisure
  • 14. Pop culture today • Empowerment of the individual • High connectivity • Always online • Digitalization = cheap production & free distribution
  • 15. What is the role of sustainability?
  • 16. Sustainability People Planet Profit Balance between social, environmental & economic development
  • 17. Sustainability today • Science-centered: Kw/h, Kg CO2, etc. • Policy-driven: Kyoto, EU Directives • Focus on functionality at reduced environmental load
  • 18. Sustainability needs • User perspective • Experience dimension • Interpretation & understanding by non-scientific public
  • 19. Scientist Artist Facts & data Interpretation & vision About making About providing products greener experiences Society
  • 20. Sustainability Society Pop Artist Ecology Value
  • 21. Role of the pop artist • Interpreting science & hard data into feelings, experiences & visions • Contributing to awareness creation & public debate • Innovating & pushing the boundaries of the established
  • 22. Cases
  • 23. Meet the Food You Eat by Adam Little
  • 24. Pulse city watch • Measures environmental data (1000 units in Paris) • Promotes people participation in building sustainable cities
  • 25. Pulse City Watch by Fing
  • 26. Laser tag graffiti Laser Tag Graffiti by Graffiti Research Lab
  • 27. Next nature Light Grass by Frits Stam
  • 28. Public space & energy consumption Power Flower turns energy consumption into art
  • 29. Opportunities for art, science & academia
  • 30. 4 themes
  • 31. 1. Interpreting sustainability
  • 32. We Feel Fine
  • 33. 1. Interpreting sustainability • Rationale: sustainability is hard to grasp, understand & feel • Goal: translate environmental data into artistic representations • Data: energy, CO2, waste, footprint • Example: expressions of energy consumption
  • 34. 2. Greening pop culture
  • 35. Reverse Graffiti
  • 36. 2. Greening pop culture • Rationale: pop culture can be more sustainable • Goal: Explore synergies between sustainability & pop culture • Examples: Sustainable Dance Club, Green Graffiti
  • 37. 3. Future nature
  • 38. Dune 4.2 by Studio Roosegaarde
  • 39. 3. Future nature • Rationale: nature is constantly evolving • Goal: define scenarios for tomorrow’s nature • Examples: interactive landscapes
  • 40. 4. User-centered sustainability
  • 41. Don Norman
  • 42. 4. User-centered sustainability • Rationale: a lot is known on how to make products greener, but little about how green attributes are perceived by users • Goal: understand how users perceive different dimensions of green • Example: product semantics (pdf)
  • 43. 4 themes 1. Interpreting sustainability 2. Greening pop culture 3. Future nature 4. User-centered sustainability Flickr Photo by Dvortgirl
  • 44. Defining the Sustainability interdisciplinary field combining sustainability, ? innovation & pop Innovation Pop culture culture
  • 45. research opportunities • How is sustainability & innovation influencing pop culture? • Under which circumstances does sustainability drive innovation in pop culture? • What is the role of the professional pop artist in sustainable innovation?
  • 46. Artists, scientists & academics, can’t afford to miss this opportunity
  • 47. It is time to invent the future!
  • 48. About Oriol Pascual • Business Developer at Enviu • Pre-Incubation Manager at Dnamo • PhD Candidate TUDelft • New Media Lover
  • 49. oriolpascual.com @onsustain

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