Product & Conventional approaches to pricing
•Product is anything that satisfies human
needs.
• Standard cost system with ...
Profitable Pricing, Role of pricing in the
Marketing Mix
Product item
T
Product line
1. Stretching (Upward/ Downward)
2....
The Role of Price in the Purchase Decision
Since shoes market is facing stiff competition so companies adopt to
competitio...
Costing for Pricing
• Market situation in which (usually two) powerful competitors
try to usurp each other's market share ...
Introduction to Financial Analysis
Introduction to Financial Analysis
Pricing and behavioral aspects of pricing
Judging and Measuring Price Sensitivity
Price Sensitivity Model
Product Line Pricing
• Two-Part Tariffs
• Temporal pricing
• Dynamic pricing
• Transfer pricing
Managing Price for Competitive Advantage –
•Understanding and reacting to competition
• Pricing Strategy
Managing Price for Competitive Advantage –
ThankYou!
Pricing sport-shoes
Pricing sport-shoes
of 15

Pricing sport-shoes

Concept for coming up for Pricing of a product. Here Sport shoes is taken as one of the example
Published on: Mar 4, 2016
Published in: Leadership & Management      
Source: www.slideshare.net


Transcripts - Pricing sport-shoes

  • 1. Product & Conventional approaches to pricing •Product is anything that satisfies human needs. • Standard cost system with normal allowance for scrap, waste, rework; zero defect standard is not practical. • Overhead variance analysis; maximize production volume (not quality) to absorb overhead. • Variance analysis on: • Raw material price • Procedure from multiple suppliers to avoid unfavorable price variance • Low price/low-quality raw materials • No emphasis on non-financial performance measure
  • 2. Profitable Pricing, Role of pricing in the Marketing Mix Product item T Product line 1. Stretching (Upward/ Downward) 2. Line pruning Core product development Packaging:- • easy to carry • easy to recognize Packaging strategy 8. Speed to Shelf 9. Protect yourself Consumers seek better and improved sports shoes that are comfortable and provide value for money.
  • 3. The Role of Price in the Purchase Decision Since shoes market is facing stiff competition so companies adopt to competition based approach to price the sport shoes. In this the different strategy are:- oCompetitive approach oGoing rate approach Apart from that companies also resort to psychological pricing. In this the different types of pricing strategy are:- o Image pricing o Reference pricing
  • 4. Costing for Pricing • Market situation in which (usually two) powerful competitors try to usurp each other's market share by progressively reducing prices until one of them retreats, at least temporarily. • How to fight Price war? Diagnosis Prescription Cure flipkart/Yipme
  • 5. Introduction to Financial Analysis
  • 6. Introduction to Financial Analysis
  • 7. Pricing and behavioral aspects of pricing
  • 8. Judging and Measuring Price Sensitivity
  • 9. Price Sensitivity Model
  • 10. Product Line Pricing • Two-Part Tariffs • Temporal pricing • Dynamic pricing • Transfer pricing
  • 11. Managing Price for Competitive Advantage – •Understanding and reacting to competition
  • 12. • Pricing Strategy Managing Price for Competitive Advantage –
  • 13. ThankYou!

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