PATH FOR
BY:-DHIRAJ KUMAR PRADHAN
PALASH MAJUMDAR
PRIYABRATA BAUG
PARESH KUMAR
TATA NANO
REPLACEMENT OF TWO WHEELERS
ENTRY LEVEL ULTRA LOW COST HATCHBACK
SOLD 70,000 UNITS IN FIRST TWO YEARS
IN CHINA
Rigid export policy (Duties and Taxes)
Loosing cost competitive advantages
Middleman involvement
Beyond control
BUREAUCRACY IN MANUFACTURING AND SALES
LACK OF TRUST
VARIOUS TERMS AND CONDITIONS
CULTURAL CLASHES BETWEEN PARENT AND SUBSIDARY
INCREASE ADMINISTRATIVE BURDEN
HUGE MONEY INVOLVEMENT
INVOLVE HIGH RISK
POLITICAL ISSUES
CHALLENGES IN CHANNELS OF DISTRIBUTION
BRAND ESTABLISHMENT
NANO IN CHINA
NANO IN CHINA
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NANO IN CHINA

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NANO IN CHINA

  • 1. PATH FOR BY:-DHIRAJ KUMAR PRADHAN PALASH MAJUMDAR PRIYABRATA BAUG PARESH KUMAR
  • 2. TATA NANO REPLACEMENT OF TWO WHEELERS ENTRY LEVEL ULTRA LOW COST HATCHBACK SOLD 70,000 UNITS IN FIRST TWO YEARS
  • 3. IN CHINA
  • 4. Rigid export policy (Duties and Taxes) Loosing cost competitive advantages Middleman involvement Beyond control
  • 5. BUREAUCRACY IN MANUFACTURING AND SALES LACK OF TRUST VARIOUS TERMS AND CONDITIONS
  • 6. CULTURAL CLASHES BETWEEN PARENT AND SUBSIDARY INCREASE ADMINISTRATIVE BURDEN HUGE MONEY INVOLVEMENT
  • 7. INVOLVE HIGH RISK POLITICAL ISSUES CHALLENGES IN CHANNELS OF DISTRIBUTION BRAND ESTABLISHMENT

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