MESH - JUNE 2011 LABPorno, Copyrightv & Facebook aka What We Learned at MESH 1
M ESH - JUNE 20 1 1 L A B Wha t i s m es h ?“Canada’s leading online conference, mesh explores how theInternet is changi...
M ESH - JUNE 20 1 1 L A BFou r St ream s o f Me s h • Media • Society • Business • Marketing
M ESH - JUNE 20 1 1 L A BWhy m e sh ?
M ESH - JUNE 20 1 1 L A BWhy m e sh ? advertising
M ESH - JUNE 20 1 1 L A BWhy m e sh ? PR advertising
M ESH - JUNE 20 1 1 L A BWhy m e sh ? PR advertising ...
M ESH - JUNE 20 1 1 L A BWhy m e sh ? PR advertising ...
M ESH - JUNE 20 1 1 L A BGreat . Wh o a re s o me o f t h e s e s p e a ke r s ?
M ESH - JUNE 20 1 1 L A BGreat . Wh o a re s o me o f t h e s e s p e a ke r s ?• Mark Surman - Executive • Ron ...
MESH - JUNE 2011 LABCANADA’S INTERNET,COPYRIGHT & SOCIAL MEDIA vmesh 2011 - society stream ...
M ESH - JUNE 20 1 1 L A BJesse B row n : How to Un s u c k Ca n a d a ’s Inte r net In ma...
M ESH - JUNE 20 1 1 L A B Pri ce & Sp e e d of Ca n a d a ’s In te r n e t S u ck sBroadband subscription price ranges, S...
M ESH - JUNE 20 1 1 L A B# blockedu pn or t h
M ESH - JUNE 20 1 1 L A BA RRRR R!
M ESH - JUNE 20 1 1 L A B M icha el G ei s t : Copyright or Copyfight? What Lies Ahead for Canadian Copyright? ...
M ESH - JUNE 20 1 1 L A BS ocial Medi a & C o py ri g h t Adv o c a c y Fair Copyright for Canada, organized a...
M ESH - JUNE 20 1 1 L A BKey Ta keaw a y s• Canada’s internet sucks (but this can change!)• Copyright law in Canada sucks...
MESH - JUNE 2011 LABHow Adult Entertainment isChanging the Webvmesh 2011 14
M ESH - JUNE 20 1 1 L A B“T he Po r no S e s s i o n”
M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine
M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Se...
M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Se...
M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Se...
M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Se...
M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Se...
M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Se...
M ESH - JUNE 20 1 1 L A BHow d i d t h e Por n In du s t r y s h a p e t h e we b?
M ESH - JUNE 20 1 1 L A BT he Probl e m
M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y React Quickly
M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y Make The Experience Better
M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y Develop Unique Content
M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y Create Unique Experiences
M ESH - JUNE 20 1 1 L A B“ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ”
M ESH - JUNE 20 1 1 L A B“ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ” “You can’t be selling all the tim...
M ESH - JUNE 20 1 1 L A B“ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ” “You can’t be selling all the tim...
M ESH - JUNE 20 1 1 L A BT he Fut ure: S e x Ro b o t s
M ESH - JUNE 20 1 1 L A BWha t do es a l l t hi s m e a n f o r u s ?
M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the ...
M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the ...
M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the ...
M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the ...
M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the ...
MESH - JUNE 2011 LABLessons on Gamification: Myths& Misunderstandings vmesh 2011 25
M ESH - JUNE 20 1 1 L A BGamific at i on
M ESH - JUNE 20 1 1 L A BGamific at i on
M ESH - JUNE 20 1 1 L A BT he Re war d L ay e r o f O n l i n e Ga m e s ?
M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
M ESH - JUNE 20 1 1 L A B
M ESH - JUNE 20 1 1 L A B
MESH - JUNE 2011 LABTURNING “LIKE” INTO ‘BUY’:F-COMMERCE vmesh 2011 - media stream, Janice Diner ...
M ESH - JUNE 20 1 1 L A BDe ep Th ou g h ts f r o m Ma r k Z u c ke r b e r g “If I had to guess, socia...
CANADIAN TIRE - DIGITAL PITCH 2011 F-Commerce F-Stores ...
M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k
M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k• Facebook stores, or “F-Stores,” are emerging in a variety of ...
M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k• Facebook stores, or “F-Stores,” are emerging in a variety of ...
M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k• Facebook stores, or “F-Stores,” are emerging in a variety of ...
M ESH - JUNE 20 1 1 L A BFace bo o k Cr e d i ts
M ESH - JUNE 20 1 1 L A BFace bo o k Cr e d i ts• The mandatory currency used for games and in-app virtual goods ...
M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s
M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s• Traditional websites and e-commerce sites that in...
M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s• Traditional websites and e-commerce sites that in...
M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s• Traditional websites and e-commerce sites that in...
M ESH - JUNE 20 1 1 L A BFace bo o k i n- s tor e r e t a i l s• Brick-and-mortar retailers that integrate with...
M ESH - JUNE 20 1 1 L A BFace bo o k Ch e ck- i n De a l s• These allow local retailers to drive in-store traffic...
MESH - JUNE 2011 LABDeep Thoughts vmesh 2011 39
M ESH - JUNE 20 1 1 L A BDe ep Th ou g h ts f r o m a n a t te n d e e : “What I liked most about the conference was h...
MESH - JUNE 2011 LABQuestions? v Ask Us Anything. 41
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Porno, Copyright and Facebook: What we learned at Mesh

Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Porno, Copyright and Facebook: What we learned at Mesh

  • 1. MESH - JUNE 2011 LABPorno, Copyrightv & Facebook aka What We Learned at MESH 1
  • 2. M ESH - JUNE 20 1 1 L A B Wha t i s m es h ?“Canada’s leading online conference, mesh explores how theInternet is changing how we live, work and play.”
  • 3. M ESH - JUNE 20 1 1 L A BFou r St ream s o f Me s h • Media • Society • Business • Marketing
  • 4. M ESH - JUNE 20 1 1 L A BWhy m e sh ?
  • 5. M ESH - JUNE 20 1 1 L A BWhy m e sh ? advertising
  • 6. M ESH - JUNE 20 1 1 L A BWhy m e sh ? PR advertising
  • 7. M ESH - JUNE 20 1 1 L A BWhy m e sh ? PR advertising contagious
  • 8. M ESH - JUNE 20 1 1 L A BWhy m e sh ? PR advertising contagious mesh
  • 9. M ESH - JUNE 20 1 1 L A BGreat . Wh o a re s o me o f t h e s e s p e a ke r s ?
  • 10. M ESH - JUNE 20 1 1 L A BGreat . Wh o a re s o me o f t h e s e s p e a ke r s ?• Mark Surman - Executive • Ron Deibert, Director of the Director, The Mozilla Canada Centre for Global Foundation Security Studies• Jesse Brown, Canadian media • Heather Morrison - personality and internet Community Strategist, activist Sequentia Environics• Allison Vivas, President/CEO, PinkVisual.com• Sarah Abdurrahman, Libyan American Journalist
  • 11. MESH - JUNE 2011 LABCANADA’S INTERNET,COPYRIGHT & SOCIAL MEDIA vmesh 2011 - society stream 6
  • 12. M ESH - JUNE 20 1 1 L A BJesse B row n : How to Un s u c k Ca n a d a ’s Inte r net In many ways, Canada is simply behind. Jesse Brown is the host of TVO.org‘s Search Engine podcast. He blogs about technology for Macleans.ca and writes a media column for Toronto Life Magazine.
  • 13. M ESH - JUNE 20 1 1 L A B Pri ce & Sp e e d of Ca n a d a ’s In te r n e t S u ck sBroadband subscription price ranges, Sept. 2010, all platforms, logarithmic scale, USD PPP Estonia 13.52 Estonia 50.89 Turkey 14.31 Turkey 155.12 Slovak Republic 14.50 Slovak Republic 575.81 Japan 14.82 Japan 49.44 Hungary 15.62 Hungary 91.25 Finland 17.34 Finland 44.33 Israel 17.58 Israel 204.44 World Rankings: Denmark 18.74 Denmark 109.49 Poland 20.33 Poland 65.07 Belgium 20.93 Belgium 109.63 Greece 21.17 Greece 35.63 Speed: 28 out of 33 Sweden 21.34 Sweden 116.69 Slovenia 21.46 Slovenia Iceland 21.51 Iceland 66.69 United Kingdom 22.46 United Kingdom 55.95 Austria 23.22 Austria 86.35 Price: 32 out of 40 Germany 23.44 Germany 58.83 Mexico 23.44 Mexico 117.70 United States 24.95 United States 144.95 Norway 25.36 Norway 610.17 Switzerland 26.07 Switzerland 66.71 Australia 26.15 Australia 111.19 Portugal 26.91 Portugal 357.42 Netherlands 27.46 Netherlands 100.92 Czech Republic 27.89 Czech Republic 69.53 Canada 28.47 Canada 145.81 Italy 30.68 Italy 46.63 Ireland 32.17 Ireland 65.92 Luxembourg 33.37 Luxembourg 110.03 France 33.67 France 70.14 New Zealand 33.85 New Zealand 127.01 Korea 34.29 Korea 64.30 Chile 34.63 Chile 79.89 Spain 44.48 Spain 83.05 1 10 100 1000
  • 14. M ESH - JUNE 20 1 1 L A B# blockedu pn or t h
  • 15. M ESH - JUNE 20 1 1 L A BA RRRR R!
  • 16. M ESH - JUNE 20 1 1 L A B M icha el G ei s t : Copyright or Copyfight? What Lies Ahead for Canadian Copyright? Copyright Modernization Act (Bill C32) on track to be passed this year Michael Geist is a law professor at theUniversity of Ottawa where he holds theCanada Research Chair in Internet and E-commerce Law. He is aninternationally syndicated columnist oftechnology law issues and the subject of several WikiLeak cables.
  • 17. M ESH - JUNE 20 1 1 L A BS ocial Medi a & C o py ri g h t Adv o c a c y Fair Copyright for Canada, organized across Facebook to spur offline action 2007 = Government pulls back legislation Bill C61, email your MP campaign, remixed art/zines, YouTube contest, local chapters emerge 2008 = Town hall meetings on copyright & increased awareness Copyright becomes cool, media coverage, public perception shifts, 8000+ submissions made 2009 against C61 = C61 dies & election called, and people recognize power of social media for advocacy Bill C32, MP Tony Clement tackling questions about bill’s implication on Twitter, Balanced 2010 Copyright for Canada emerges = Groups on both sides of the debate using social media to mobilize Copyright bill from a majority Conservative government, presented to a House with a strong (and 2011 young) NDP opposition = It’s our collective last chance to speak out, whatever your perspective
  • 18. M ESH - JUNE 20 1 1 L A BKey Ta keaw a y s• Canada’s internet sucks (but this can change!)• Copyright law in Canada sucks (future outlook not so great!)• International community thinks Canadians are a bunch of pirates (but this isn’t true!)• Majority Conservative government means that the threat of crappy copyright law is real this time (and could even affect our business!)• Advocacy for fair copyright took off via social media (and continues to be a force to be reckoned with!)
  • 19. MESH - JUNE 2011 LABHow Adult Entertainment isChanging the Webvmesh 2011 14
  • 20. M ESH - JUNE 20 1 1 L A B“T he Po r no S e s s i o n”
  • 21. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine
  • 22. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It
  • 23. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It• Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com
  • 24. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It• Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com• Brad Buset (not a speaker)
  • 25. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It• Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com• Brad Buset (not a speaker)
  • 26. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It• Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com• Brad Buset (not a speaker)
  • 27. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”• Patchen Bars, Author, The Erotic Engine• Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It• Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com• Brad Buset (not a speaker)
  • 28. M ESH - JUNE 20 1 1 L A BHow d i d t h e Por n In du s t r y s h a p e t h e we b?
  • 29. M ESH - JUNE 20 1 1 L A BT he Probl e m
  • 30. M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y React Quickly
  • 31. M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y Make The Experience Better
  • 32. M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y Develop Unique Content
  • 33. M ESH - JUNE 20 1 1 L A BLe ssons Lea r ne d b y T h e Po r n In d u s t r y Create Unique Experiences
  • 34. M ESH - JUNE 20 1 1 L A B“ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ”
  • 35. M ESH - JUNE 20 1 1 L A B“ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ” “You can’t be selling all the time - you have to engage and interact with your fans on a personal level”
  • 36. M ESH - JUNE 20 1 1 L A B“ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ” “You can’t be selling all the time - you have to engage and interact with your fans on a personal level”
  • 37. M ESH - JUNE 20 1 1 L A BT he Fut ure: S e x Ro b o t s
  • 38. M ESH - JUNE 20 1 1 L A BWha t do es a l l t hi s m e a n f o r u s ?
  • 39. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling
  • 40. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling• We WANT our audience to “pirate” the content we create
  • 41. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling• We WANT our audience to “pirate” the content we create• We need to ensure we’re creating content for our clients that is unique and interesting enough to share
  • 42. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling• We WANT our audience to “pirate” the content we create• We need to ensure we’re creating content for our clients that is unique and interesting enough to share• Connect the digital world to the physical
  • 43. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?• We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling• We WANT our audience to “pirate” the content we create• We need to ensure we’re creating content for our clients that is unique and interesting enough to share• Connect the digital world to the physical• Keep exploring
  • 44. MESH - JUNE 2011 LABLessons on Gamification: Myths& Misunderstandings vmesh 2011 25
  • 45. M ESH - JUNE 20 1 1 L A BGamific at i on
  • 46. M ESH - JUNE 20 1 1 L A BGamific at i on
  • 47. M ESH - JUNE 20 1 1 L A BT he Re war d L ay e r o f O n l i n e Ga m e s ?
  • 48. M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
  • 49. M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
  • 50. M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
  • 51. M ESH - JUNE 20 1 1 L A BParker ’s Co mp l ai n t
  • 52. M ESH - JUNE 20 1 1 L A B
  • 53. M ESH - JUNE 20 1 1 L A B
  • 54. MESH - JUNE 2011 LABTURNING “LIKE” INTO ‘BUY’:F-COMMERCE vmesh 2011 - media stream, Janice Diner 31
  • 55. M ESH - JUNE 20 1 1 L A BDe ep Th ou g h ts f r o m Ma r k Z u c ke r b e r g “If I had to guess, social commerce is the next area to really blow up”
  • 56. CANADIAN TIRE - DIGITAL PITCH 2011 F-Commerce F-Stores Ecosphere Facebook e-commerce Commerce on Facebook stores where shoppers can purchase real goods with real currency without leaving Facebook Deals on Facebook Facebook Credits Consumers can pay for The mandatory currency Facebook Deals inside used for games and in-app Facebook with a credit virtual goods. Recently card, with PayPal or with being used for real goods Facebook Credits. with Deals on Facebook Commerce off Facebook Facebook Facebook in-Store Retail Open Graph Bricks and mortar retailers Facebook influenced integrating Facebook to commerce on e-commerce offer customers a social websites with Like, Share, Facebook experience Recommend and Facebook while shopping in-store Connect Facebook Check-in Deals Check-in on Facebook on a smart phone and see the special Deals from nearby businesses.*Diagram courtesy of Janice Diner, @Janice Diner © May 3, 2011, Janice Diner www.janicediner.com @janicediner
  • 57. M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k
  • 58. M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k• Facebook stores, or “F-Stores,” are emerging in a variety of formats and are not limited to traditional retailers.
  • 59. M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k• Facebook stores, or “F-Stores,” are emerging in a variety of formats and are not limited to traditional retailers.• The P&G Pampers F-store, powered by Amazon WebStore, sold 1,000 diapers packs direct to consumers in under an hour.
  • 60. M ESH - JUNE 20 1 1 L A BC ommerce on Face b o o k• Facebook stores, or “F-Stores,” are emerging in a variety of formats and are not limited to traditional retailers.• The P&G Pampers F-store, powered by Amazon WebStore, sold 1,000 diapers packs direct to consumers in under an hour.  • Delta Airlines launched Delta Ticket Counter, allows consumers to book and pay for flights inside Facebook.
  • 61. M ESH - JUNE 20 1 1 L A BFace bo o k Cr e d i ts
  • 62. M ESH - JUNE 20 1 1 L A BFace bo o k Cr e d i ts• The mandatory currency used for games and in-app virtual goods is now being used by Warner Bros. to stream movies in Facebook where consumers pay 30 Facebook credits ($3) to watch.
  • 63. M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s
  • 64. M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s• Traditional websites and e-commerce sites that integrate with Facebook to offer customers a Facebook experience while shopping or researching purchases.
  • 65. M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s• Traditional websites and e-commerce sites that integrate with Facebook to offer customers a Facebook experience while shopping or researching purchases.• Log in toTripAdvisor.com with Facebook Connect and you get a personalized experience that allows you to see your friends travel recommendations, socializing your travel planning and purchases.
  • 66. M ESH - JUNE 20 1 1 L A BFace bo o k- e na bl e d Web s i te s• Traditional websites and e-commerce sites that integrate with Facebook to offer customers a Facebook experience while shopping or researching purchases.• Log in toTripAdvisor.com with Facebook Connect and you get a personalized experience that allows you to see your friends travel recommendations, socializing your travel planning and purchases. • The Levis Friend Store launched April 2010 allows shoppers to browse their friends "likes" by product category.
  • 67. M ESH - JUNE 20 1 1 L A BFace bo o k i n- s tor e r e t a i l s• Brick-and-mortar retailers that integrate with Facebook to offer customers a Facebook experience while shopping in- store. • Macys Magic Fitting Roomis a Facebook-connected fitting room equipped with a camera- enhanced 72-inch mirror and an iPad that allows customers to try on clothes and then share the experience with their Facebook friends.
  • 68. M ESH - JUNE 20 1 1 L A BFace bo o k Ch e ck- i n De a l s• These allow local retailers to drive in-store traffic by offering special discounts to consumers who check in to their location with Facebook Places on their mobile phone.• The Gap leveraged check-in deals by offering a free pair of blue jeans to the first 10,000 consumers who checked in at Gap stores.• Mazda U.K. offered a 20 percent discount off the Mazda X5 for Check-in Deals when Places launched in the U.K.
  • 69. MESH - JUNE 2011 LABDeep Thoughts vmesh 2011 39
  • 70. M ESH - JUNE 20 1 1 L A BDe ep Th ou g h ts f r o m a n a t te n d e e : “What I liked most about the conference was hearing about how so many other industries were struggling to adapt to the new media landscape”
  • 71. MESH - JUNE 2011 LABQuestions? v Ask Us Anything. 41

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