JEN
SHA
TA
NA
Ф PARTNER @ PENTAGRAM
Ф ART DIRECTOR
Ф BRAND IDENTITY
Ф COLLATERAL DESIGN
Ф ENVIRONMENTAL DESIGN
Ф GRAPHIC D...
n early example of
Natasha Jen’s brand
identity andcollat-
eral desig projects while
working for Base Designs
advertising ...
NATASHAJENBrandidentityandcollateraldesign
Tess Giberson is a crit-
ically acclaimed cloth-
ing designer. Her
Spring 2011 ...
BOFFO BUILDING FASHION FOR IRENE NEUWIRTH
Through
combining
virtualityand
the moving im
age,the desig
n beco mesat
mosph e...
N
atasha worked closely with GEE to develop the identity system,
which includes print collateral, marketing materials and ...
Natasha.Jen@Pentagram
of 6

Natasha.Jen@Pentagram

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Natasha.Jen@Pentagram

  • 1. JEN SHA TA NA Ф PARTNER @ PENTAGRAM Ф ART DIRECTOR Ф BRAND IDENTITY Ф COLLATERAL DESIGN Ф ENVIRONMENTAL DESIGN Ф GRAPHIC DESIGN
  • 2. n early example of Natasha Jen’s brand identity andcollat- eral desig projects while working for Base Designs advertising agency in 2010 for the client, Kiki De Montpar- nasse. Fine luxury lingerie for wedding, honeymoon or daily intimate toys and seduction tools. The Queen of Montparnasse a.k.a. Alice Ernestine Prin (2 October 1901–29 April 1953) was a French artist's model, nightclub singer, actress, memoirist, and painter. She flourished in, and helped d e fi n e , t h e l i b e r a t e d culture of Paris in the early 1920s. “It’s one of the very few design areas where I can still see kind of crazy stuff happen,” Jen says. “Not so much in architec- ture now and very, very rarely in graphic design.” A
  • 3. NATASHAJENBrandidentityandcollateraldesign Tess Giberson is a crit- ically acclaimed cloth- ing designer. Her Spring 2011 collec- tion emerged from the idea of “shift.” In both subtle and exaggerated forms shift is explored throughout the design for the look book by transferring details, rearrangiing orderes and reposi- tionionf the place- ment of letter forms. Spring/Summer2011
  • 4. BOFFO BUILDING FASHION FOR IRENE NEUWIRTH Through combining virtualityand the moving im age,the desig n beco mesat mosph eric in effect and its immers iveinex perien ce.The jewelry becom es both immate rial, interactive and surreal through simulation.Now you have become part of the exhib it. Your movem ent and your pr esence effecting the en vironme nt for e veryone. On the walls are responsive proje cted graphics derived from the ge ometry of Irene ‘s work trigger ed into animati on by th e move ments o f visitor s. By fo cusing the expe rience on the visitor varying heights that fill the vert ical spa ce,each contain ing a 2- way mir ror box that vis ually re- peats the jew elery into a kaleidoscoopic infinity. POP-UP BOUTIQUE Irene Neuwirth’s super satura ted and multi faceted jewelry inspired our design to play with the effects of ampli- fication by spatial multipl ication and gra phic int- eraction. The jew- elry display is a series of megalithic cases at
  • 5. N atasha worked closely with GEE to develop the identity system, which includes print collateral, marketing materials and the company website. Composed of dots in bright shades of orange and yellow the new logo combines the shape of the letter “G” with the circular form of an energy meter. The symbol is accompanied by a word mark set in ITC Lubalin Graph. The identity is embossed on stationery and the edges of business cards are printed orange. Since the identity’s launch, GEE’s cus- tomer conversion rate has increased an astonishing 500 percent. Natasha Jen was born in Taipei, Taiwan in 1976. She studied graphic design at the School of Visual Arts where she received her BFA with Honors in 2002. Prior to estab- lishing her own studio Njen- works in 2010, Jen worked at Base Designv, 2x4, and Stone Yamashita Partners as senior designer and art/cre- ative director. She joined Pentagram as partner in 2012. Jen’s work is not bound by the constraints of various media, but developed through contextual exploration. She draws on references from a diverse range of cultural, historical, aesthetic, and technological sources, creating a unique and precise body of work encompassing brand identities, environmental design, multi-scale exhibitions, signage systems,print, motion and interactive graphics. Natasha’s clients have includ- ed Ralph Lauren, Kate Spade, Chanel, Nike, Harvard Art Museums, MIT Architecture, Storefront for Art & Architec- ture, Guggenheim Museum / Foundation, OMA, and Vitra, among many others. She has earned a variety of awards and appeared in many publications, including Print Magazine, Creative Review, Metropolis, and Flaunt, just to name a few. INSPIRED BIOGRAPHY WORK

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