11
HAIL NARCISSISM!
WHY VANITY IS THE
KEY TO SOCIAL GOOD
@peterwilson1919
22
THE LANGUAGE OF THE SOCIAL WEB
SPEAKS OF GOOD INTENTIONS
33
SOMETIMES IT DELIVERS AGAINST
THESE INTENTIONS
44
MORE OFTEN IT FUELS SELFISHNESS
AND NARCISSISM
55
THE MEDIA ARE BECOMING INCREASINGLY
WARY OF THIS BEHAVIOUR
66
BUT THOSE WHO WARN US THAT
NARCISSISM IS SUPPRESSING THE
POTENTIAL OF THE SOCIAL WEB TO
DO GOOD ARE MISUNDERSTANDING
A ...
77
PEOPLE ARE AT THEIR MOST PROACTIVE
WHEN THEIR DEEDS ARE VISIBLE TO
OTHERS
88
PEOPLE ARE AT THEIR MOST GENEROUS
WHEN THEIR DONATIONS ARE VISIBLE TO
OTHERS
99
MANY OF THE GOOD DEEDS PERFORMED
ON THE SOCIAL WEB ARE ACTIVELY
FUELED BY NARCISSISM
1010
TO HARNESS THE ENORMOUS POTENTIAL
OF THE SOCIAL WEB WE SHOULD
EMBRACE NARCISSISM, NOT CONDEMN IT.
1111
SO LET’S LOOK AT THE SELFISH SIDE OF
SOME FAMOUS SOCIAL ACTIONS
1212
LET’S SEE WHAT WE CAN LEARN FROM
THE BRANDS WHO ARE DOING IT WELL
1313
AND LET’S UNCOVER THE RULES FOR
HARNESSING SOCIAL MEDIA FOR GOOD
I hope to see you in Austin next year!
of 13

Narcissism and the social web

The social web has both an enormous potential to power collective social good and a tendency to cultivate individualistic, narcissistic behaviour. Although they may appear to be conflicting forces that need to be resolved, narcissism and altruism can not only co-exist, but that a healthy dose of the former can actually fuel the latter.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Narcissism and the social web

  • 1. 11 HAIL NARCISSISM! WHY VANITY IS THE KEY TO SOCIAL GOOD @peterwilson1919
  • 2. 22 THE LANGUAGE OF THE SOCIAL WEB SPEAKS OF GOOD INTENTIONS
  • 3. 33 SOMETIMES IT DELIVERS AGAINST THESE INTENTIONS
  • 4. 44 MORE OFTEN IT FUELS SELFISHNESS AND NARCISSISM
  • 5. 55 THE MEDIA ARE BECOMING INCREASINGLY WARY OF THIS BEHAVIOUR
  • 6. 66 BUT THOSE WHO WARN US THAT NARCISSISM IS SUPPRESSING THE POTENTIAL OF THE SOCIAL WEB TO DO GOOD ARE MISUNDERSTANDING A FUNDAMENTAL HUMAN TRAIT…
  • 7. 77 PEOPLE ARE AT THEIR MOST PROACTIVE WHEN THEIR DEEDS ARE VISIBLE TO OTHERS
  • 8. 88 PEOPLE ARE AT THEIR MOST GENEROUS WHEN THEIR DONATIONS ARE VISIBLE TO OTHERS
  • 9. 99 MANY OF THE GOOD DEEDS PERFORMED ON THE SOCIAL WEB ARE ACTIVELY FUELED BY NARCISSISM
  • 10. 1010 TO HARNESS THE ENORMOUS POTENTIAL OF THE SOCIAL WEB WE SHOULD EMBRACE NARCISSISM, NOT CONDEMN IT.
  • 11. 1111 SO LET’S LOOK AT THE SELFISH SIDE OF SOME FAMOUS SOCIAL ACTIONS
  • 12. 1212 LET’S SEE WHAT WE CAN LEARN FROM THE BRANDS WHO ARE DOING IT WELL
  • 13. 1313 AND LET’S UNCOVER THE RULES FOR HARNESSING SOCIAL MEDIA FOR GOOD I hope to see you in Austin next year!

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