Customer Information Management
51.538637° N -1.776836° W
Swindon, England
Improving business
by understanding
the needs o...
of 1

Nationwide Impact Story

What if you could see inside the minds of your customers? Nationwide Building Society, one of the largest providers of personal financial services in the United Kingdom, needed to coalesce data from all banking channels for holistic customer views. Using Pitney Bowes Portrait Interaction Optimizer™, Nationwide can now present offers and services tailored to customers’ needs and prior actions at any time, across all touch points. Which helps Nationwide grow its business and its reputation.
Published on: Mar 3, 2016
Published in: Services      
Source: www.slideshare.net


Transcripts - Nationwide Impact Story

  • 1. Customer Information Management 51.538637° N -1.776836° W Swindon, England Improving business by understanding the needs of each customer. What if you could see inside the minds of your customers? Nationwide Building Society, one of the largest providers of personal financial services in the United Kingdom, needed to coalesce data from all banking channels for holistic customer views. Using Pitney Bowes Portrait Interaction Optimizer™ , Nationwide can now present offers and services tailored to customers’ needs and prior actions at any time, across all touch points. Which helps Nationwide grow its business and its reputation.

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