FROM POPUP (L.Q.C) TO LEGACY
Baxter Street, Fortitude Valley, Brisbane, QLD, AUS
Coronation St, Bardon, QLD, AUS
PEOPLE MAKING PLACES
▸ “Placemaking is the art of creating public
places of the ‘soul’ tha...
Urbne Festival, Brisbane City, QLD, AUS
IT’S POPPING UP EVERYWHERE
▸ Lighter quicker cheaper
▸ Tactical Urbanism
▸ Enablin...
Supernova, Broadbeach, Gold Coast, QLD AUS
PARADES FOR PEOPLE
Rutledge Ln, Melbourne City, VIC, AUS
DIY EXPRESSION
Street (garage) sale - my street, Bardon, Brisbane, QLD, AUS
IT’S NOT HARD
Given Tce, Paddington, QLD, AUS
CLEVER TRADERS
Le Dinner en Blanc 2012, Brisbane City, QLD, AUS
GOING VIRAL
Suitcase Rummage, Redacliff Place, Queen St, Brisbane, QLD, AUS
A DIFFERENT TAKE
Adelaide City, SA, AUS
DO THE OPPOSITE
▸ Food Carts/Trucks
▸ Mobile Vendors
▸ Micro-Mixing
Tatersals Ln, Melbourne City, VIC, AUS
GRIT AND GRUNGE
King George Square, Brisbane, QLD, AUS
OCCUPATION WITHOUT CONSUMPTION
STREETS INTO PARKS
Ballarat Street, Yarraville, VIC, AUS
▸ Pavement To Plazas
▸ Pavement To Parks
▸ Pop-Up Cafes
▸ Depave
...
Bank St, Adelaide City, SA, AUS
VACANT SPACES INTO PLACES
▸ Guerilla Gardening
▸ Park(ing) Day
▸ Pop-Up Retail
▸ Pop-Up Pa...
THE VILLIAN?
'City of Light' by the Hilltop Hoods
I'm from the city of light, with a sky of vanilla,
Known as the city of ...
https://www.facebook.com/SplashAdelaide/photos/pb.259336550791599.-
2207520000.1401662402./706053046119945/?type=3&theater...
Adelaide Night Market
CHALLENGING THE RULES
▸ Council delegated authority to CEO
▸ Consultation suspended
▸ Waived fees
▸ ...
http://www.ripitup.com.au/food-and-drink/article/waymouth-street-party-
2014#.U4uxs_mSwwA
WAYMOUTH STREET PARTY
▸ Friday n...
Fork in the road
BACK AWAY
▸ Monthly gathering of gourmet food trucks
▸ People don't mind if it doesn't quite work
▸ Mobil...
Containerval - Macarthur Ave, Northshore, Brisbane, QLD, AUS
SITE PRE-VITALISATION
http://dotankbrooklyn.org/22
GUERRILLA PLACEMAKING
▸ Chair Bombing
▸ Informal Bike Parking
▸ Ad-Busting
▸ Reclaimed Setbac...
http://laughingsquid.com/photos-of-occupywallstreet/
SOCIAL MOVEMENTS
▸ Pop-Up Town Hall
▸ Camps
Winn St, Fortitude Valley, QLD, AUS
DEFICIT INTO ASSETS
Walking Tour, Leigh St, Adelaide City, SA. AUS
STRATEGIC VALUE OF POP-UP
▸ Precursor to permanent change
▸ Fast tracks cul...
Stanley St, Wodonga, VIC, AUS
CITIZENS NOT CUSTOMERS
▸ Everyone contributes to
placemaking
▸ Deeper engagement than
“annou...
Federation Square, Melbourne, VIC, AUS
PUBLIC AND PRIVATE BENEFIT
▸ Help entrepreneurs and investors to
navigate through t...
Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS
FREEWARE
▸ Totally Locally
▸
Bunnings, Stafford, Brisbane, QLD, AUS
MORE THAN POP-UP
BP City Road, Southbank, Melbourne, VIC, AUS
PLACES FOR PEOPLE NOT CARS
▸ Urban design creates authentic, sustainable and
quality places for people across the range of urban
environments.
Federa...
FORM AND FUNCTION
QUALITY PUBLIC SPACE
▸ William H Whyte :
“It is difficult to design
a space that will not
attract people.
What is remarkab...
" I don't like brick walls so i am just going to Tag ! "
SENSE OF PLACE
▸ Built environment
+++ features, events,
people and activities
▸ Social Fabric
▸ Emerging attributes:
oppo...
Parap Markets, Parap, Darwin, NT, AUS
URBAN DESIGN V PLACEMAKING?
▸ Urban design:
▸ House
▸ Hardware
▸ New buildings and
i...
Youth Activity Precinct, Geelong, VIC, AUS
PLACE CREATION
NEW ROLES NEW SKILLS
Supernova, Broadbeach, Gold Coast, QLD, AUS
ROLES OF THE FUTURE...
Victoria St – Mackay, QLD, AUS
UNDERSTAND THE PROBLEM
4 SKILLS OF PLACEMAKING
The Mall, Darwin, NT
USER FOCUS
▸ meet and exceed the needs and
preferences
▸ Physical
▸ Psychological needs and well bein...
EMPOWERING
Royal Croquet Club, Victoria Square, Adelaide City, SA, AUS
ENABLING
Warner Way, Caroline Springs, Melbourne, VIC, AUS
PLACE DOING ACTION MAP
Macgregor Tce, Bardon, QLD, AUS
1. What’s the story?
2. Participants
3. Protagonist
4. Enemy
5. Sta...
WHAT’S YOUR MINDEST?
▸ The Comunity Is The Expert
▸ Look for Partners
▸ You Can See a Lot Just By Observing
▸ Have a Visio...
A BIAS TOWARDS ACTION
http://startupquote.com/post/534823829
▸ A “Bias Towards
Action”
1. Decide from where
you want to be...
THE OPPOSITE OF WHAT THEY TEACH...
Latrobe Tce, Paddington, QLD, AUS
Rules Pink zones
Regulations Enable
Authority Empower...
BREAKING THE RULES
GREAT COMPANIES ARE STORY DOERS
1. Narrative
2. Making lives better (not
just money)
3. Leadership commitment
4. Tangible ...
STORY DOING COMPANIES OUT PERFORM
Chuckle Park, Little Collins Street, Melbourne, VIC, AUS
▸ Better Financials
▸ Better So...
WHAT’S YOUR PLACE STORY?
WHEN CHANGE IS THE ONLY CONSTANT
▸ “If you think you're
being risky, you're doing the
safest thing you can.
▸ If you're pl...
Centre Place, Melbourne City, VIC, AUS
THE YES TEAM
▸ “If we see things through
a risk lense we focus on
compliance” Peter...
DON’T ASK FOR PERMISSION
CHANGE OR PERISH
Wolf Lane, Perth, WA, AUS
▸ "We don't like their sound, and guitar music is on the way out." -- Decca
Rec...
LUCKY IT’S INTRINSIC
Urbne Festival, Brisbane City, QLD, AUS
University Of Queensland, Brisbane City, QLD, AUS
ACTION MAP
▸ User focus
▸ Place Process
▸ Bias to action (day to day)
▸ ...
LaTrobe Tce, Paddington, QLD, AUS
POP-UP TO PLACE LEGACY
▸ Empowered
communities
▸ Unique Districts and
Places
▸ Cultural ...
PEOPLE MAKING PLACES
Centre Place, Melbourne, VIC, AUS
South Bank, Brisbane, QLD, AUS
THANKYOU
▸ andrew@placefocus.com
▸ www.placefocus.com
▸ PlacePost
▸ Manual (Free)
▸ LinkedI...
of 60

Popup placemaking to legacy

The What, Why and How of taking Placemaking from Popup (lighter, quicker, cheaper) to Legacy.
Published on: Mar 4, 2016
Published in: Design      
Source: www.slideshare.net


Transcripts - Popup placemaking to legacy

  • 1. FROM POPUP (L.Q.C) TO LEGACY Baxter Street, Fortitude Valley, Brisbane, QLD, AUS
  • 2. Coronation St, Bardon, QLD, AUS PEOPLE MAKING PLACES ▸ “Placemaking is the art of creating public places of the ‘soul’ that uplift and help us connect with people” Course Participant ▸ “Placemaking is about creating memorable places which are potentially transformative” David Engwight ▸ "Placemaking is empowered citizens breathing life into streets and neighbourhoods, making them attractive, inviting + safe." http://therapidian.org/build- better-city ▸
  • 3. Urbne Festival, Brisbane City, QLD, AUS IT’S POPPING UP EVERYWHERE ▸ Lighter quicker cheaper ▸ Tactical Urbanism ▸ Enabling and empower people ▸ Local = authencity ▸ Activation of dead spaces ▸ Experimentation ▸ Prototyping ▸ Cheap but powerful
  • 4. Supernova, Broadbeach, Gold Coast, QLD AUS PARADES FOR PEOPLE
  • 5. Rutledge Ln, Melbourne City, VIC, AUS DIY EXPRESSION
  • 6. Street (garage) sale - my street, Bardon, Brisbane, QLD, AUS IT’S NOT HARD
  • 7. Given Tce, Paddington, QLD, AUS CLEVER TRADERS
  • 8. Le Dinner en Blanc 2012, Brisbane City, QLD, AUS GOING VIRAL
  • 9. Suitcase Rummage, Redacliff Place, Queen St, Brisbane, QLD, AUS A DIFFERENT TAKE
  • 10. Adelaide City, SA, AUS DO THE OPPOSITE ▸ Food Carts/Trucks ▸ Mobile Vendors ▸ Micro-Mixing
  • 11. Tatersals Ln, Melbourne City, VIC, AUS GRIT AND GRUNGE
  • 12. King George Square, Brisbane, QLD, AUS OCCUPATION WITHOUT CONSUMPTION
  • 13. STREETS INTO PARKS Ballarat Street, Yarraville, VIC, AUS ▸ Pavement To Plazas ▸ Pavement To Parks ▸ Pop-Up Cafes ▸ Depave ▸ Chair Bombing
  • 14. Bank St, Adelaide City, SA, AUS VACANT SPACES INTO PLACES ▸ Guerilla Gardening ▸ Park(ing) Day ▸ Pop-Up Retail ▸ Pop-Up Parks ▸ Depave ▸ Park-Making ▸ Parklets
  • 15. THE VILLIAN? 'City of Light' by the Hilltop Hoods I'm from the city of light, with a sky of vanilla, Known as the city of churches home of the serial killer... Cans and markers, Country Road parkers, Hands of an artist left the landscape enchanted, Until the government pigs had all the paint washed, From our city walls, end of the renaissance, And so walls where the colours once played, Were replaced by the buff, now a sullen blunt grey, White washed, shitty, all grey, all black, Waiting for the kids of this city to take their walls back.
  • 16. https://www.facebook.com/SplashAdelaide/photos/pb.259336550791599.- 2207520000.1401662402./706053046119945/?type=3&theater LEAN IN ▸ Splash Adelaide ▸ Activating the un-used spaces in the city ▸ Lighter quicker cheaper ▸ Empowering people ▸ Evolved from project to place led ▸ State Government matched funding ▸ Champions - infect people like a virus ▸ Council enabling citizens to test and inform policies. ▸ Summer Fridays in the East End
  • 17. Adelaide Night Market CHALLENGING THE RULES ▸ Council delegated authority to CEO ▸ Consultation suspended ▸ Waived fees ▸ Safe, flexible and removable in 24 hrs ▸ Priority to private funding ▸ How to sessions for community ▸ Moving towards co-creation
  • 18. http://www.ripitup.com.au/food-and-drink/article/waymouth-street-party- 2014#.U4uxs_mSwwA WAYMOUTH STREET PARTY ▸ Friday night street party ▸ Council bought consumption licence ▸ Production costs money ▸ Contribution from traders based on % of turnover ▸ Funding model that makes the event more sustainable ▸ Looking into corporate sponsorship ▸ Challenge is greater community ownership
  • 19. Fork in the road BACK AWAY ▸ Monthly gathering of gourmet food trucks ▸ People don't mind if it doesn't quite work ▸ Mobile food vending guidelines ▸ temporary locations ▸ working with fixed businesses (25m) ▸ Capped traders during trial ▸ Enterprise Adelaide support team ▸ Arguments for and how to defend it ▸ Zero cost to Council
  • 20. Containerval - Macarthur Ave, Northshore, Brisbane, QLD, AUS SITE PRE-VITALISATION
  • 21. http://dotankbrooklyn.org/22 GUERRILLA PLACEMAKING ▸ Chair Bombing ▸ Informal Bike Parking ▸ Ad-Busting ▸ Reclaimed Setbacks ▸ Weed Bombing
  • 22. http://laughingsquid.com/photos-of-occupywallstreet/ SOCIAL MOVEMENTS ▸ Pop-Up Town Hall ▸ Camps
  • 23. Winn St, Fortitude Valley, QLD, AUS DEFICIT INTO ASSETS
  • 24. Walking Tour, Leigh St, Adelaide City, SA. AUS STRATEGIC VALUE OF POP-UP ▸ Precursor to permanent change ▸ Fast tracks cultural change ▸ Builds political capital ▸ Integrate silos ▸ Action orientated ▸ Outcome focussed ▸ “credibility is how you apply your expertise to help the community” Peter Smith
  • 25. Stanley St, Wodonga, VIC, AUS CITIZENS NOT CUSTOMERS ▸ Everyone contributes to placemaking ▸ Deeper engagement than “announce and defend” ▸ Engwicht Secret 9 – Focus on the micro – 50% of budget allocated to the micro
  • 26. Federation Square, Melbourne, VIC, AUS PUBLIC AND PRIVATE BENEFIT ▸ Help entrepreneurs and investors to navigate through the system ▸ “Govt increasingly relies on private sector investment into public space but often does little to facilitate solutions which balance public and private interest”
  • 27. Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS FREEWARE ▸ Totally Locally ▸
  • 28. Bunnings, Stafford, Brisbane, QLD, AUS MORE THAN POP-UP
  • 29. BP City Road, Southbank, Melbourne, VIC, AUS PLACES FOR PEOPLE NOT CARS
  • 30. ▸ Urban design creates authentic, sustainable and quality places for people across the range of urban environments. Federation Square, Melbourne, VIC, AUS URBAN DESIGN
  • 31. FORM AND FUNCTION
  • 32. QUALITY PUBLIC SPACE ▸ William H Whyte : “It is difficult to design a space that will not attract people. What is remarkable is how often this has been accomplished .” Melton, VIC, AUS
  • 33. " I don't like brick walls so i am just going to Tag ! "
  • 34. SENSE OF PLACE ▸ Built environment +++ features, events, people and activities ▸ Social Fabric ▸ Emerging attributes: opportunity, identity, innovation, creativity, authenticity – more powerful attractors Hibberson St, Gungahlin, Canberra, ACT, AUS
  • 35. Parap Markets, Parap, Darwin, NT, AUS URBAN DESIGN V PLACEMAKING? ▸ Urban design: ▸ House ▸ Hardware ▸ New buildings and infrastructure ▸ design ▸ space ▸ Stage ▸ Utilitarian ▸ Experts? ▸ Enables placemaking? ▸ Placemaking: ▸ Home ▸ Software ▸ Existing buildings and places ▸ Activities ▸ place ▸ The show ▸ Social ▸ People ▸ People watchers?
  • 36. Youth Activity Precinct, Geelong, VIC, AUS PLACE CREATION
  • 37. NEW ROLES NEW SKILLS Supernova, Broadbeach, Gold Coast, QLD, AUS
  • 38. ROLES OF THE FUTURE...
  • 39. Victoria St – Mackay, QLD, AUS UNDERSTAND THE PROBLEM
  • 40. 4 SKILLS OF PLACEMAKING
  • 41. The Mall, Darwin, NT USER FOCUS ▸ meet and exceed the needs and preferences ▸ Physical ▸ Psychological needs and well being ▸ Safety and health ▸ Cognitive and perceptual needs ▸ Sensory needs ▸ Behavioural needs ▸ Aesthetic needs ▸ Psychographic drivers ▸ Engwicht Secret 11 – citizens not customers ▸ Engwicht Secret 10- cultivate the weeds
  • 42. EMPOWERING Royal Croquet Club, Victoria Square, Adelaide City, SA, AUS
  • 43. ENABLING Warner Way, Caroline Springs, Melbourne, VIC, AUS
  • 44. PLACE DOING ACTION MAP Macgregor Tce, Bardon, QLD, AUS 1. What’s the story? 2. Participants 3. Protagonist 4. Enemy 5. Stage 6. Quest 7. Your action map
  • 45. WHAT’S YOUR MINDEST? ▸ The Comunity Is The Expert ▸ Look for Partners ▸ You Can See a Lot Just By Observing ▸ Have a Vision ▸ Start with the Petunias: Lighter, Quicker, Cheaper ▸ Triangulate (relationship of the parts) ▸ They Always Say “It Can’t Be Done” ▸ Form Supports Function ▸ Money Is Not the Issue ▸ You Are Never Finished http://www.pps.org/reference/11steps/ Macgregor Tce, Bardon, QLD, AUS
  • 46. A BIAS TOWARDS ACTION http://startupquote.com/post/534823829 ▸ A “Bias Towards Action” 1. Decide from where you want to be 2. Have a plan to get from A to B 3. Bad decisions are better than no decision. 4. Make decisions from a state of peace
  • 47. THE OPPOSITE OF WHAT THEY TEACH... Latrobe Tce, Paddington, QLD, AUS Rules Pink zones Regulations Enable Authority Empower Silos Cooperation Experts Users Projects Place Graffiti Street art Council led Entrepreneur led Clean Grunge Hard Infrastructure Social fabric Permanent Popup Policy Story Strategy Action Consistent Contradictions
  • 48. BREAKING THE RULES
  • 49. GREAT COMPANIES ARE STORY DOERS 1. Narrative 2. Making lives better (not just money) 3. Leadership commitment 4. Tangible action 5. Cohesive whole 6. Motivates customers + partners
  • 50. STORY DOING COMPANIES OUT PERFORM Chuckle Park, Little Collins Street, Melbourne, VIC, AUS ▸ Better Financials ▸ Better Social media ▸ Spend less ▸ Grow Faster
  • 51. WHAT’S YOUR PLACE STORY?
  • 52. WHEN CHANGE IS THE ONLY CONSTANT ▸ “If you think you're being risky, you're doing the safest thing you can. ▸ If you're playing it safe, you're taking a big risk.” Seth Godin Hardware Ln, Melbourne City, VIC, AUS
  • 53. Centre Place, Melbourne City, VIC, AUS THE YES TEAM ▸ “If we see things through a risk lense we focus on compliance” Peter Smith
  • 54. DON’T ASK FOR PERMISSION
  • 55. CHANGE OR PERISH Wolf Lane, Perth, WA, AUS ▸ "We don't like their sound, and guitar music is on the way out." -- Decca Recording Co. rejecting the Beatles, 1962. ▸ "I think there is a world market for maybe five computers." -- Thomas Watson, chairman of IBM, 1943. ▸ "But what...is it good for?" -- Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip. ▸ "There is no reason anyone would want a computer in their home." -- Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977. ▸ "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." -- Western Union internal memo, 1876. ▸ "Who the hell wants to hear actors talk?" -- H. M. Warner, Warner Brothers, 1927.
  • 56. LUCKY IT’S INTRINSIC Urbne Festival, Brisbane City, QLD, AUS
  • 57. University Of Queensland, Brisbane City, QLD, AUS ACTION MAP ▸ User focus ▸ Place Process ▸ Bias to action (day to day) ▸ New Roles ▸ New Skills – enable ▸ Different mind set ▸ ‘urban manners’ + rule busting ▸ Places as brands ▸ Place story ▸ Place leadership ▸ Prototype
  • 58. LaTrobe Tce, Paddington, QLD, AUS POP-UP TO PLACE LEGACY ▸ Empowered communities ▸ Unique Districts and Places ▸ Cultural Change ▸ Place Capital
  • 59. PEOPLE MAKING PLACES Centre Place, Melbourne, VIC, AUS
  • 60. South Bank, Brisbane, QLD, AUS THANKYOU ▸ andrew@placefocus.com ▸ www.placefocus.com ▸ PlacePost ▸ Manual (Free) ▸ LinkedIn ▸ Twitter ▸ Instagram ▸ Facebook ▸ Slideshare ▸ T. 0407466615

Related Documents