Getmarketingadvicefromseveralofthereal
estateindustry’stopexpertsinattendancefor
theRealtorsConference&ExpoinSanDiego
NAR ...
We’ve taught the consumer not
to trust us by using deceptive
marketing … If we want the
general public to believe us, we
n...
There’s nothing more important
than personal reputation.
Be honest. Be trustworthy.
Be a person that other people
feel tha...
There is no lead more powerful
than one referred from someone
you know — someone who
knows you, trusts you, and puts
their...
You have to understand your
goals and your strategy before
you start buying tools, which are
always tied to tactics. Goals...
There is no reason to be
discouraged if you don’t have
thousands of unique visitors to
your new blog or hundreds of
shares...
Trust is the currency of
exceptional marketing.
It's what lasting brands
are built upon. Either we
make that a priority or...
If you take this stuff seriously
and surround yourself with the
right vendor, the right technology,
and the right people, ...
Make sure your website is a
source of solid information for
them. Don’t rush a meeting or hit
them with a sales or marketi...
Add context to real estate
search. Whether it be about the
transaction or communities in
which the site adds color or flat...
The consumer wants more
visual [marketing]. They want
to see beautiful presentations,
delivery of videos, and concepts.
We...
Realtors must operate and
market their business with the
precision of a doctor, CPA, or
high-net-worth individual wealth
m...
A thoughtful content curator is
more than just a broadcaster of
information. It’s someone who
understands their brand and ...
LearnallaboutNARAnnualandothernotablerealestate
conferencesinournewguideforagentsandbrokers:
PLACESTER.COM/REAL-ESTATE-CON...
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NAR Annual 2015: Real Estate Marketing Tips from 12 Top Industry Minds

Check out real estate marketing insights from a dozen of the industry's top minds — including Sherry Chris, Nobu Hata, Leigh Brown, and many others — each of which can help real estate agents grow their online presence, earn them more home buyer and seller leads, and enhance their overall branding heading into 2016.
Published on: Mar 3, 2016
Published in: Real Estate      
Source: www.slideshare.net


Transcripts - NAR Annual 2015: Real Estate Marketing Tips from 12 Top Industry Minds

  • 1. Getmarketingadvicefromseveralofthereal estateindustry’stopexpertsinattendancefor theRealtorsConference&ExpoinSanDiego NAR ANNUAL 2015: REAL ESTATE MARKETING TIPS FROM 12 TOP INDUSTRY MINDS Get marketing advice from several of the real estate industry’s top experts in attendance for the Realtors Conference & Expo in San Diego NAR ANNUAL 2015: REAL ESTATE MARKETING TIPS FROM 12 TOP INDUSTRY MINDS
  • 2. We’ve taught the consumer not to trust us by using deceptive marketing … If we want the general public to believe us, we need to use smart marketing words that are vivid but also accurate. – Leigh Brown Founder and CEO, Leigh Brown and Associates tweet this
  • 3. There’s nothing more important than personal reputation. Be honest. Be trustworthy. Be a person that other people feel that they can trust and be with, and help people in each and every thing that they do. – Sherry Chris CEO, Better Homes & Gardens Real Estate tweet this
  • 4. There is no lead more powerful than one referred from someone you know — someone who knows you, trusts you, and puts their name to you. – Brian Buffini Chairman and Founder, Buffini and Company tweet this
  • 5. You have to understand your goals and your strategy before you start buying tools, which are always tied to tactics. Goals first, then strategy, then tactics. – Jeff Turner President, RealSatisfied tweet this
  • 6. There is no reason to be discouraged if you don’t have thousands of unique visitors to your new blog or hundreds of shares with your new listing. Be patient, and think about it like you are building a house: Lay the foundation first! – Matt Phipps Communications Director and Realtor, Phipps Realty tweet this
  • 7. Trust is the currency of exceptional marketing. It's what lasting brands are built upon. Either we make that a priority or risk getting lost in the noise. – Seth Price VP of Industry Relations, Placester tweet this
  • 8. If you take this stuff seriously and surround yourself with the right vendor, the right technology, and the right people, your business should begin to thrive. – Chris Smith Co-founder, Curaytor tweet this
  • 9. Make sure your website is a source of solid information for them. Don’t rush a meeting or hit them with a sales or marketing pitch. Simply provide relevant information about the process and develop trust. – Amy Chorew VP of Platform Development, Better Homes & Gardens Real Estate tweet this
  • 10. Add context to real estate search. Whether it be about the transaction or communities in which the site adds color or flat- out real estate education, it all leads to affinity and lead capture. – Nobu Hata Director of Member Engagement, National Association of Realtors tweet this
  • 11. The consumer wants more visual [marketing]. They want to see beautiful presentations, delivery of videos, and concepts. We need to take our digital world to a more visual world. – Jeff Lobb Founder and CEO, SparkTank Media tweet this
  • 12. Realtors must operate and market their business with the precision of a doctor, CPA, or high-net-worth individual wealth manager. They need to bring that same quality and prestige to the residential real estate business in 2016. – Audie Chamberlain Founder and CEO, Lion & Orb tweet this
  • 13. A thoughtful content curator is more than just a broadcaster of information. It’s someone who understands their brand and their audience well enough to identify the relevancy of the content, as well as the best context for sharing. – Nicole Nicolay Realtor, The Engel Group tweet this
  • 14. LearnallaboutNARAnnualandothernotablerealestate conferencesinournewguideforagentsandbrokers: PLACESTER.COM/REAL-ESTATE-CONFERENCE-GUIDE______________________________________________

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