ALL (MY) STORIES
Branko Čakarmiš, Programming Director, PRO PLUS
 TV business.
 Business of STORYTELLING.
 Measured BY SECOND.
3 TYPES OF STORIES
 Stories about how things work: FICTION.
 Stories about what things are: FACTUAL.
 Stories about val...
 Connect to the audience with a COMPELLING STORY.
 The obvious doesn't always make the story.
 Try to make invisible vi...
Story of ANA
Story of ALEN
Rion Paige - Judges are "Blown Away" - THE X FACTOR USA
2013 http://www.youtube.com/watch?v=11oMu365xYU
• fotki M. Cyrus
 Television story-telling is RITUAL.
 The sources of TV story-telling are highly CENTRALIZED on
global and national leve...
TV TODAY
 Most of STORIES.
 Most of the PEOPLE.
 Most of the TIME.
=
The most POWERFUL MEDIA.
Share the stories!
Thank you.
[POMP 2013] Branko Čakarmiš - Vse moje zgodbe
[POMP 2013] Branko Čakarmiš - Vse moje zgodbe
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[POMP 2013] Branko Čakarmiš - Vse moje zgodbe

Vitez atraktivnih TV vsebin Izvrsten poznavalec medijev, multimedijskih tehnologij, dogajanj in pričakovanj medijskega trga. Človek, ki je slišal, izkusil, prisostvoval in usmerjal nešteto različnih zgodb. Programski direktor vodilne medijske hiše Pro plus ima za sabo več kot dvajset let uspešnega delovanja v medijski stroki, s čimer se uvršča med izjemne poznavalce medijev, multimedijskih tehnologij, dogajanj in pričakovanj medijskega trga. S svojimi izvrstnimi dosežki, izkušnjami in idejami je pripomogel uresničiti Pro Plusovo vizijo postati eno izmed najbolj uspešnih multimedijskih podjetij v Sloveniji. Pro Plusu se je pridružil ob ustanovitvi podjetja leta 1995, po dobrih sedmih letih pa delo nadaljeval kot direktor družbe Planet 9 in kasneje kot generalni direktor hrvaške Nova TV in Športkluba. Pro Plusu se je ponovno pridružil leta 2007 kot svetovalec za internetne in »video-on-demand« vsebine, funkcijo programskega direktorja pa prevzel februarja 2009. Pro Plus je z njegovim vodenjem programskih vsebin POP TV in Kanala A še utrdil vodilno pozicijo med televizijskimi programi pri nas. S ponudbo tematskih kanalov POP NON STOP je ponudil učinkovit odgovor na segmentacijo gledalskih navad. Z inovativnim, fleksibilnim in sinergičnim prepletom vsebin na S-VOD platformi VOYO pa le-te uspešno nadgradil tudi multimedijsko v celovito uporabniško izkušnjo.
Published on: Mar 4, 2016
Published in: Education      Entertainment & Humor      
Source: www.slideshare.net


Transcripts - [POMP 2013] Branko Čakarmiš - Vse moje zgodbe

  • 1. ALL (MY) STORIES Branko Čakarmiš, Programming Director, PRO PLUS
  • 2.  TV business.  Business of STORYTELLING.  Measured BY SECOND.
  • 3. 3 TYPES OF STORIES  Stories about how things work: FICTION.  Stories about what things are: FACTUAL.  Stories about value and choice: THEY MAKE YOU ACT, VOTE FOR, BUY, CONSIDER, DECIDE FOR.
  • 4.  Connect to the audience with a COMPELLING STORY.  The obvious doesn't always make the story.  Try to make invisible visible.
  • 5. Story of ANA
  • 6. Story of ALEN
  • 7. Rion Paige - Judges are "Blown Away" - THE X FACTOR USA 2013 http://www.youtube.com/watch?v=11oMu365xYU
  • 8. • fotki M. Cyrus
  • 9.  Television story-telling is RITUAL.  The sources of TV story-telling are highly CENTRALIZED on global and national levels.  TV story-telling creates UNIFORMITY of programming concept and program STRUCTURE.  It is entertaining and COMPELLING.  It is ultimate SOCIALIZING process.
  • 10. TV TODAY  Most of STORIES.  Most of the PEOPLE.  Most of the TIME. = The most POWERFUL MEDIA.
  • 11. Share the stories! Thank you.

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