www.p-m.si www.pomp-forum.si Sak van den Boom, Customer media council 4/3/2010 Slovenia
TIME FOR CHANGE Customer Media Council 2010 Ljubljana 4 march 2010
<ul><li>Marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>publishing . </li></ul>THE UNDERSTANDING
<ul><li>Publishing </li></ul><ul><li>is more and more about </li></ul><ul><li>content marketing . </li></ul>THE UNDERSTAN...
<ul><li>Content marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>multiplatform presence . </li></ul>T...
<ul><li>Multiplatform presence </li></ul><ul><li>is more and more about </li></ul><ul><li>interactive networked communica...
THE UNDERSTANDING Customer Media Council 2010
THE UNDERSTANDING Customer Media Council 2010 Brands create and distribute Integrated content that attracts, holds and ...
KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
KLM MAGAZINE Customer Media Council 2010
KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
<ul><li> IFLY MAGAZINE </li></ul><ul><ul><li>Six times a year </li></ul></ul><ul><ul><li>More than 1 million clients (dut...
THE UNDERSTANDING WHAT WE DID IN THE PAST Buying reach Creating engagement WHAT WE ARE DOING NOW Creating engagement Getti...
<ul><li>The new marketing paradigm is </li></ul><ul><li>about creating </li></ul><ul><li>accountable platforms of digita...
THE UNDERSTANDING WHAT WE DID IN THE PAST Spending 80 % on distribution 20 % on content WHAT WE ARE DOING NOW Spending 80 ...
ALBERT HEIJN Customer Media Council 2010
ALBERT HEIJN Customer Media Council 2010
ALBERT HEIJN Customer Media Council 2010
ALBERT HEIJN Customer Media Council 2010 <ul><li>ALLERHANDE </li></ul><ul><li>Montly magazine (since 1956) </li></ul><ul>...
RABOBANK Customer Media Council 2010
RABOBANK Customer Media Council 2010 <ul><li>DICHTERBIJ </li></ul><ul><li>4 TIMES A YEAR </li></ul><ul><li>CIRCULATION: M...
RABOBANK Customer Media Council 2010
UNILEVER Customer Media Council 2010
UNILEVER Customer Media Council 2010
VDVELDE Customer Media Council 2010
FORD Print + ezine for a perfect score Customer Media Council 2010
IKEA Customer Media Council 2010 AUGMENTED REALITY
BELGACOM Customer Media Council 2010
SONY From electronica brand to an entertainment brand Customer Media Council 2010
AUGMENTED REALITY Customer Media Council 2010
AUGMENTED REALITY Customer Media Council 2010
AUGMENTED REALITY Customer Media Council 2010
AUGMENTED REALITY how the first-ever living, breathing, moving, talking magazine came to life Customer Media Council 2010
<ul><li>Be there were </li></ul><ul><li>Your customer is </li></ul>NEW CHANNELS Customer Media Council 2010
THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl ...
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Pomp Forum Sak Van Den Boom Time For Change

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Pomp Forum Sak Van Den Boom Time For Change

  • 1. www.p-m.si www.pomp-forum.si Sak van den Boom, Customer media council 4/3/2010 Slovenia
  • 2. TIME FOR CHANGE Customer Media Council 2010 Ljubljana 4 march 2010
  • 3. <ul><li>Marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>publishing . </li></ul>THE UNDERSTANDING
  • 4. <ul><li>Publishing </li></ul><ul><li>is more and more about </li></ul><ul><li>content marketing . </li></ul>THE UNDERSTANDING Customer Media Council 2010
  • 5. <ul><li>Content marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>multiplatform presence . </li></ul>THE UNDERSTANDING Customer Media Council 2010
  • 6. <ul><li>Multiplatform presence </li></ul><ul><li>is more and more about </li></ul><ul><li>interactive networked communication . </li></ul>THE UNDERSTANDING Customer Media Council 2010
  • 7. THE UNDERSTANDING Customer Media Council 2010
  • 8. THE UNDERSTANDING Customer Media Council 2010 Brands create and distribute Integrated content that attracts, holds and serves key audiences across all media channels.
  • 9. KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
  • 10. KLM MAGAZINE Customer Media Council 2010
  • 11. KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
  • 12. <ul><li> IFLY MAGAZINE </li></ul><ul><ul><li>Six times a year </li></ul></ul><ul><ul><li>More than 1 million clients (dutch) </li></ul></ul><ul><ul><li>125.000 readers </li></ul></ul><ul><ul><li>Reading time 10 minutes </li></ul></ul><ul><ul><li>Click possibilities per issue: over 600 </li></ul></ul><ul><ul><li>Per click more than 2 tags </li></ul></ul>KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
  • 13. THE UNDERSTANDING WHAT WE DID IN THE PAST Buying reach Creating engagement WHAT WE ARE DOING NOW Creating engagement Getting reach Customer Media Council 2010
  • 14. <ul><li>The new marketing paradigm is </li></ul><ul><li>about creating </li></ul><ul><li>accountable platforms of digital utilities and content , </li></ul><ul><li>created by ourselves </li></ul><ul><li>and our consumers </li></ul>THE UNDERSTANDING Customer Media Council 2010
  • 15. THE UNDERSTANDING WHAT WE DID IN THE PAST Spending 80 % on distribution 20 % on content WHAT WE ARE DOING NOW Spending 80 % on content 20 % on distribution Customer Media Council 2010
  • 16. ALBERT HEIJN Customer Media Council 2010
  • 17. ALBERT HEIJN Customer Media Council 2010
  • 18. ALBERT HEIJN Customer Media Council 2010
  • 19. ALBERT HEIJN Customer Media Council 2010 <ul><li>ALLERHANDE </li></ul><ul><li>Montly magazine (since 1956) </li></ul><ul><li>Circulation 2.3 million, reach 4.2 million </li></ul><ul><li>Digital magazine, with daily new recepies </li></ul><ul><li>Weekly specials </li></ul><ul><li>Games </li></ul><ul><li>How to movies </li></ul><ul><li>Personal cookbooks </li></ul><ul><li>Shopping list </li></ul><ul><li>GPS (*closest shop) </li></ul><ul><li>In one click everything on your mobilephone </li></ul>
  • 20. RABOBANK Customer Media Council 2010
  • 21. RABOBANK Customer Media Council 2010 <ul><li>DICHTERBIJ </li></ul><ul><li>4 TIMES A YEAR </li></ul><ul><li>CIRCULATION: MORE THAN 1 MILLION </li></ul><ul><li>150 EDITIONS </li></ul><ul><li>POSSIBILITY TO LOCALISE PARTS OF AN ARTICLE OR </li></ul><ul><li>FULL PAGE </li></ul><ul><li>100 PERCENT OF CONTENT CAN BE LOCALISED </li></ul><ul><li>LOCALISED BY LOCAL BANK COOPERATION </li></ul><ul><li>THANKS TO A SPECIFIC CONTENT MANAGEMENT </li></ul><ul><li>SYSTEM TO KEEP ON A CENTRAL BASE THE QAULITY </li></ul><ul><li>UNDER CONTROL </li></ul>
  • 22. RABOBANK Customer Media Council 2010
  • 23. UNILEVER Customer Media Council 2010
  • 24. UNILEVER Customer Media Council 2010
  • 25. VDVELDE Customer Media Council 2010
  • 26. FORD Print + ezine for a perfect score Customer Media Council 2010
  • 27. IKEA Customer Media Council 2010 AUGMENTED REALITY
  • 28. BELGACOM Customer Media Council 2010
  • 29. SONY From electronica brand to an entertainment brand Customer Media Council 2010
  • 30. AUGMENTED REALITY Customer Media Council 2010
  • 31. AUGMENTED REALITY Customer Media Council 2010
  • 32. AUGMENTED REALITY Customer Media Council 2010
  • 33. AUGMENTED REALITY how the first-ever living, breathing, moving, talking magazine came to life Customer Media Council 2010
  • 34. <ul><li>Be there were </li></ul><ul><li>Your customer is </li></ul>NEW CHANNELS Customer Media Council 2010
  • 35. THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl Customer Media Council 2010

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