Increase Your Message Mileage!
Presented by
Increase Your Message Mileage!
20 Tips You Can Use Today
to Improve the Effectiveness
of Your Messagi...
Does Your Message Go the Distance?
Does Your Message Go the Distance?
 Are you getting the results you want?
Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”
Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”
 Comp...
Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”
 Comp...
Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”
 Comp...
Janice Hughes
Communications Specialist
Increase Your Message Mileage
Writing
Increase Your Message Mileage
Writing
1. Make it skimmable.
Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
4. Know ...
Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
4. Know ...
Phoenix Heller
Graphic Designer
Increase Your Message Mileage
Print Design
Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion...
Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion...
Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion...
Kathy Leszczynski
Interactive Media Specialist
Increase Your Message Mileage
Web Design
Increase Your Message Mileage
Web Design
1. Content is king.
Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3....
Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3....
Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3....
Cristina Rutter
Photographer
Increase Your Message Mileage
Photography
Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a un...
Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a un...
Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a un...
Congratulations!
Congratulations!
 Help your message go the extra mile
Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the resu...
Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the resu...
Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the resu...
Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the resu...
Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the resu...
of 44

Pollinate - Increase Your Message Mileage!

20 Tips You Can Use Today to Improve the Effectiveness of Your Messaging
Published on: Mar 4, 2016
Published in: Business      Technology      Automotive      
Source: www.slideshare.net


Transcripts - Pollinate - Increase Your Message Mileage!

  • 1. Increase Your Message Mileage! Presented by
  • 2. Increase Your Message Mileage! 20 Tips You Can Use Today to Improve the Effectiveness of Your Messaging Presented by
  • 3. Does Your Message Go the Distance?
  • 4. Does Your Message Go the Distance?  Are you getting the results you want?
  • 5. Does Your Message Go the Distance?  Are you getting the results you want?  Increase your “message mileage”
  • 6. Does Your Message Go the Distance?  Are you getting the results you want?  Increase your “message mileage”  Compelling & effective
  • 7. Does Your Message Go the Distance?  Are you getting the results you want?  Increase your “message mileage”  Compelling & effective  20 Tips – writing, print design, Web design & photography
  • 8. Does Your Message Go the Distance?  Are you getting the results you want?  Increase your “message mileage”  Compelling & effective  20 Tips – writing, print design, Web design & photography  Make your audience want to take action!
  • 9. Janice Hughes Communications Specialist
  • 10. Increase Your Message Mileage Writing
  • 11. Increase Your Message Mileage Writing 1. Make it skimmable.
  • 12. Increase Your Message Mileage Writing 1. Make it skimmable. 2. Give headlines impact.
  • 13. Increase Your Message Mileage Writing 1. Make it skimmable. 2. Give headlines impact. 3. Tune into WIIFM.
  • 14. Increase Your Message Mileage Writing 1. Make it skimmable. 2. Give headlines impact. 3. Tune into WIIFM. 4. Know what you want to happen next.
  • 15. Increase Your Message Mileage Writing 1. Make it skimmable. 2. Give headlines impact. 3. Tune into WIIFM. 4. Know what you want to happen next. 5. Tie your message back to your mission.
  • 16. Phoenix Heller Graphic Designer
  • 17. Increase Your Message Mileage Print Design
  • 18. Increase Your Message Mileage Print Design 1. Use one logo consistently for all media.
  • 19. Increase Your Message Mileage Print Design 1. Use one logo consistently for all media. 2. Keep your logo in proportion.
  • 20. Increase Your Message Mileage Print Design 1. Use one logo consistently for all media. 2. Keep your logo in proportion. 3. Always include contact info on everything!
  • 21. Increase Your Message Mileage Print Design 1. Use one logo consistently for all media. 2. Keep your logo in proportion. 3. Always include contact info on everything! 4. Limit fonts to two font families.
  • 22. Increase Your Message Mileage Print Design 1. Use one logo consistently for all media. 2. Keep your logo in proportion. 3. Always include contact info on everything! 4. Limit fonts to two font families. 5. Have two organizational colors.
  • 23. Kathy Leszczynski Interactive Media Specialist
  • 24. Increase Your Message Mileage Web Design
  • 25. Increase Your Message Mileage Web Design 1. Content is king.
  • 26. Increase Your Message Mileage Web Design 1. Content is king. 2. Develop your site with search engines in mind.
  • 27. Increase Your Message Mileage Web Design 1. Content is king. 2. Develop your site with search engines in mind. 3. Make it easy for your audience to find what they need.
  • 28. Increase Your Message Mileage Web Design 1. Content is king. 2. Develop your site with search engines in mind. 3. Make it easy for your audience to find what they need. 4. Avoid pop-ups and distracting features.
  • 29. Increase Your Message Mileage Web Design 1. Content is king. 2. Develop your site with search engines in mind. 3. Make it easy for your audience to find what they need. 4. Avoid pop-ups and distracting features. 5. Jump into social media!
  • 30. Cristina Rutter Photographer
  • 31. Increase Your Message Mileage Photography
  • 32. Increase Your Message Mileage Photography 1. Don’t use flash—unless necessary!
  • 33. Increase Your Message Mileage Photography 1. Don’t use flash—unless necessary! 2. Use the Rule of Thirds.
  • 34. Increase Your Message Mileage Photography 1. Don’t use flash—unless necessary! 2. Use the Rule of Thirds. 3. Try a unique perspective.
  • 35. Increase Your Message Mileage Photography 1. Don’t use flash—unless necessary! 2. Use the Rule of Thirds. 3. Try a unique perspective. 4. Get in close.
  • 36. Increase Your Message Mileage Photography 1. Don’t use flash—unless necessary! 2. Use the Rule of Thirds. 3. Try a unique perspective. 4. Get in close. 5. Take lots of shots!
  • 37. Congratulations!
  • 38. Congratulations!  Help your message go the extra mile
  • 39. Congratulations!  Help your message go the extra mile  Put your organization in the lead
  • 40. Congratulations!  Help your message go the extra mile  Put your organization in the lead  Start getting the results you want!
  • 41. Congratulations!  Help your message go the extra mile  Put your organization in the lead  Start getting the results you want!  FREE project estimate
  • 42. Congratulations!  Help your message go the extra mile  Put your organization in the lead  Start getting the results you want!  FREE project estimate Contact us
  • 43. Congratulations!  Help your message go the extra mile  Put your organization in the lead  Start getting the results you want!  FREE project estimate Contact us theHive@pollinatechicago.com
  • 44. Congratulations!  Help your message go the extra mile  Put your organization in the lead  Start getting the results you want!  FREE project estimate Contact us theHive@pollinatechicago.com www.pollinatechicago.com

Related Documents