Pollyanna Ward BA (Hons)Profile
I am committed, driven and highly motivated to exceed expectations. I thrive in fast-paced...
Pollyanna Ward BA (Hons)conversions through social listening, shareable content, tapping into brand voice to start custome...
Pollyanna Ward BA (Hons)
‣ Completed weekly spreadsheets of Fan Growth, Reach, Engagement and Product Uplift for all socia...
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Pollyanna Ward July 2 CV pdf

Published on: Mar 4, 2016
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Transcripts - Pollyanna Ward July 2 CV pdf

  • 1. Pollyanna Ward BA (Hons)Profile I am committed, driven and highly motivated to exceed expectations. I thrive in fast-paced and creative environments where I am able to influence decisions and draw up strategies for success. I first experienced this culture working as a Brand Ambassador for IMAX, and went on to be a digital marketing intern at River Island. My passion for digital marketing started when I was challenged by my peers on the power of social media and consequently set up an anonymous food blog at university. In just a few months it had the attention of the University and local businesses. Following the success of this, I set up my own business offering social media and copywriting services. I use my blog to discuss the ways in which social media can help businesses connect with their customers, I network with others in the industry, and I regularly attend digital media conferences. This has enabled me to stay relevant in an ever-evolving industry. My aim is to continue creating original, enjoyable content that informs and inspires its readers. Career History Content Marketing Manager (Intern) - SoBold Ltd - May 2015 - Present Work with clients to increase ROI in their marketing campaigns through the use of social media, blogging, SEO and email marketing. Increase visibility of SoBold online through SEO, social media and blogging. Attend weekly workshops and conferences as a brand ambassador, including events by Google, Coca Cola, and O2. ‣ One client wanted to increase visibility organically on social. I rebranded his social pages to refresh his image and through social listening, found his target audience and spoke with them on relevant topics. Once interest was generated, I started a giveaway for a free product in exchange for signing up to a mailing list. In one month, 176k impressions were made by tweets around the campaign. ‣ Created the SoBold blog page to reflect brand image and researched and wrote the blog content. This generated content for our social channels, including Twitter, and made 77.4k impressions across a month. ‣ Moved SoBold from 575 to 26 in the Social Media Agency: Top 500 within 7 weeks of my internship by growing it’s level of influence on social media and increasing it’s Klout score. Social Media Manager - The Social PAW - September 2014 - May 2015 ‣ Set up my own business using Squarespace and Twitter to get firsthand experience in the digital marketing industry and to build strong relationships with the independent business owners of Nottingham. ‣ My business involved: setting up & growing Facebook, Twitter & Instagram accounts; creating social media and content strategies; utilising social media to reach out to customers and turn leads into Highlighted Achievements Founded The Nottingham Bucket List, a food blog with over 4000 followers Created the position of Social Media Manager for Impact Magazine, winner of Guardian Student Publication of the year 2014, nominated for Best Use of Digital Media in SPA Awards 2015 and winner of Student of the Year 2015 for services to the Student’s Union Worked as an IMAX Brand Ambassador, winning Most Twitter and Instagram Interactions during PR events and Best Wrap-Up Video Researched and pitched for social icons to be displayed in River Island stores whilst I was a Digital Marketing Intern. The icons are now visible on posters in store and on their television screens. Key Skills Social media SEO Blogging Copywriting Google analytics and insights Facebook advertising LinkedIn group management Photoshop (basic) Squarespace Wordpress Conversocial MailChimp Scheduling Tools Hootsuite Buffer
  • 2. Pollyanna Ward BA (Hons)conversions through social listening, shareable content, tapping into brand voice to start customer relationships and build brand loyalty through transparency. Clients ‣ 200 Degrees Coffee House, Flying Horse Walk, Nottingham - May 2015 ‣ Coffee(ography) - May 2015 - July 2015 ‣ Doghouse, Carlton Street, Hockley, Nottingham - November 2014 - January 2015 ‣ Pilot, Poultry and Prosecco, Carlton Street, Hockley, Nottingham Founder - The Nottingham Bucket List - August 2014 - Present ‣ Weekly blog on an independent Nottingham venue or event ‣ Invited to review upcoming menus and events in Nottingham and attend PR events. ‣ Facebook, Twitter, Instagram, Pinterest: Photos of points of interest, where I’ve been, places to check out, competitions with followers ‣ Over 4000 followers across the social media channels and blog Social Media Manager Impact Magazine - July 2014 - July 2015 In charge of Impact’s Facebook, Twitter and Instagram channels that posts to over 9000 followers collectively, ensuring that students are informed of the latest articles from the online magazine, release of next print issue and current student events. ‣ Ran competitions to keep students engaged, St Patrick’s Day giveaway was shared 244 times on Facebook ‣ Photo albums from PR events with students encouraged to tag themselves, these reached over 20,000 people. ‣ Part of the management team that organised the Impact Media Conference, selling 200 tickets to students to attend a conference with key speakers from the journalism and media industry. ‣ Nominated for Best Use of Digital Media in SPA Journalism Awards 2015 ‣ Part of team for Winner of Best Publication in Guardian 2014 Awards Digital Marketing Intern RIVER ISLAND - June 2014 - September 2014 ‣ Responsible for overseeing both UK and Global Facebook pages, leading to copywriting for the RI Facebook page which has over 2 million fans. ‣ Use Twitter tool Conversocial to reply to customer tweets and tweet original content to over 250,000 followers. ‣ Created Pinterest boards with current trends for customers to share. ‣ Wrote blog posts for the RI blog Style Insider on their website. ‣ Proofread the Autumn issue of Style Insider released into stores; created QR codes to link from the magazine to RI YouTube videos; researched and liaised with AW14 campaign models for magazine content. ‣ Researched store competitors; how they promoted their social networks in-store on Oxford Street and in Westfield Shopping Centre. This research I collated into a presentation, resulting in the Digital Marketing Manager taking on board my ideas for in-store social promotion, for example window decals and social icons at POS. Stores now have the social icons flash up on their television screens. ‣ Researched US, French, German and Polish competitors for the Global page to understand current trends and the types of posts that do well in Global markets. ‣ Created monthly and quarterly reports to send to agencies for an overview of the global pages - best and worst Facebook posts, trends, types of posts that work best, best time to post, more male or female engagement.
  • 3. Pollyanna Ward BA (Hons) ‣ Completed weekly spreadsheets of Fan Growth, Reach, Engagement and Product Uplift for all social networks both UK and Global to see RI’s progress from previous weeks. ‣ Attended the Christmas in July Press Day at the Press Office on Bond Street, whilst there I got to meet PR staff from other competitors and documented the event on RI’s Instagram. Brand Ambassador IMAX -February 2014 - May 2014 ‣ Used promotional materials and product to execute creative events that promoted upcoming film releases in IMAX cinemas. ‣ Used personal social networks to post IMAX- related content and got students to share my posts to increase engagement and publicity for IMAX films. ‣ Utilised knowledge of photo and video editing to create promotional teaser videos and to document events. Won the final prize against 5 other universities in the US for the most creative and shared online video. ‣ Highlights from the events carried out: A flash mob in the city centre to promote the film 300; educational workshops using videos and promotional materials to reach out to students on the benefits of watching films in IMAX; an ice cream stall held on the main campus with competitions running throughout the day to win IMAX merchandise. ‣ Winner of Best Final Wrap-Up Video and Most Twitter and Instagram Interactions University of Nottingham: Roles for Departments and Societies October 2013 - June 2014 ‣ NSTV “Culture Show Live” Producer - produced a fortnightly student television show and marketed it on social media by creating teaser trailers and promotional posters. ‣ Faculty of Arts and University Open Day Twitter Team member - tweeted on behalf of the departments during Open Days to provide prospective students with photos, information, fun facts, staff quotes and feedback. Education & Qualifications September 2012 - July 2015 The University of Nottingham: English BA (Hons) 2:1 ‣ Completed Dissertation in Autumn Semester with 2:1 on the use of language on Facebook and Twitter by a leading brand. October 2014 University of Southampton: Distance Learning MOOC ‣ Digital Marketing: Challenges and Insights Referees Emma Goble William Newland Social Media and Marketing Editor Founder and Director River Island SoBold Ltd To view my personal social media profiles: LinkedIn: www.uklinkedin.com/in/pollyannaward Facebook: www.facebook.com/pollyanna.ward Twitter: www.twitter.com/pollage, www.twitter.com/social_paw Instagram: www.instagram.com/pollage Website: www.social-paw.com 34 Central Walk, Station Approach, Epsom, Surrey, KT19 8BY M: 07907 379739 EM: pollyanna.ward@gmail.com

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