Cosmopolitan Lied
Populus Research
January 2014
Cosmopolitan Lied
Three times as many people agree than disagree that women cannot have it all no matter
how much they may...
Have we gone too far?
“Society seems to have more respect
for women who work outside the
home than for stay-at-home Mums”
...
Finding the Balance
53% agree that the best thing for a child is for one of its parents to take time out of their
career t...
A ‘stay-at-home Dad’ is…
A ‘working Mother’ is…
A ‘stay-at-home Mum’ is…
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Populus 'Power Mums' Research

Published on: Mar 4, 2016
Published in: Career      Self Improvement      
Source: www.slideshare.net


Transcripts - Populus 'Power Mums' Research

  • 1. Cosmopolitan Lied Populus Research January 2014
  • 2. Cosmopolitan Lied Three times as many people agree than disagree that women cannot have it all no matter how much they may want it (57% vs 18%) “When it comes to the work-life balance, women can't have it all however much they may want it” “Our society has suffered as more and more women have chosen to work outside the home than to stay at home” 68% 60% 57% 51% 47% 53% 45% Agree 27% Disagree 18-24 25-34 35-44 45-54 55-64 65+ 27% Don’t know/ Neutral
  • 3. Have we gone too far? “Society seems to have more respect for women who work outside the home than for stay-at-home Mums” Agree Disagree Don’t know / Neutral “Society should have more respect for women who work outside the home than for stay-at-home Mums” Agree Disagree Don’t know / Neutral 13% 29% 27% 35% 38% 59%
  • 4. Finding the Balance 53% agree that the best thing for a child is for one of its parents to take time out of their career to provide care in the home through the early years It is important for a child to have a parent at home but it doesn't matter which parent it is 34% It is generally best for a Mum to be the parent that stays at home with the If I met a ‘stay-athome Dad’ I would wonder what went wrong with his career, 19% children, 32% If I met a ‘stay-athome Dad’ I would think it's great he's made the choice he has, 48% Neutral, 33% Neutral, 34%
  • 5. A ‘stay-at-home Dad’ is…
  • 6. A ‘working Mother’ is…
  • 7. A ‘stay-at-home Mum’ is…

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