Mobile holiday shopping’13
on the Poq Studio Platform!
Retailers on the Poq Studio
Trusted(by(20+(fashion(retailers(
Platform!
Retailers sold more in December!
On
 average,
 our
 retailers
 saw
 a
 massive
 
87%
 
increase
 in	...
Conversion rates shot up in Dec!
1.40%
 
1.20%
 
1.00%
 
0.80%
 
November
 
December
 
0.60%
 
0.40%
...
0
 
31/12/201
30/12/201
29/12/201
28/12/201
27/12/201
26/12/201
25/12/201
24/12/201
23/12/201
22/12/201
21/12/...
Android vs. iOS: 

Traffic!
3%
 
28%
 
69%
 
Android
 
iOS
 
Other
 
iOS
 devices
 conJnue
 to
 be...
Android vs. iOS:!
Average order value!
iOS
£68.7
Android
£54.2
iOS
 AOV
 is
 27%
 higher.
 iPhone
 users
...
Android vs. iOS:!
Share of mobile revenue!
3%
 
17%
 
80%
 
Android
 
iOS
 
Other
 
iOS
 drove
 80%
...
Apps vs. mobile sites!
We
 also
 analyzed
 the
 performance
 of
 mobile
 websites
 
versus
 naJve
 sh...
Apps vs. mobile sites:!
Returning visitors!
90.00%
 
80.00%
 
78.20%
 
70.00%
 
60.00%
 
50.00%
 
40%
 
...
Apps vs. mobile sites:!
Average order value!
APP
£90.82
MOBILE
SITE
£89.47
Average
 Order
 Value
 for
 app
...
Apps vs. mobile sites:!
Conversion rates!
Desktop
2.4%
APP
1.8%
MOBILE
SITES
0.73%
Apps
 conversion
 rates
 were...
Highlights !
One
 mulJ
 million
 pound
 shoe
 retailer
 had
 an
 
app
 conversion
 rate
 of
 2.6%,...
Smartphone share is growing
fast!
13%
 
87%
 
Online
 revenue
 
Smartphone
 
Smartphone
 share
 of
 on...
Mobile revenue is moving to
apps!
35%
 
65%
 
App
 
Mobile
 site
 
Average
 app
 share
 of
 mobile
...
Top #4 actions on home screen !
1. 
2. 
3. 
4. 
 
Banner
 promoJng
 season
 sale
Shoppable
 Lookbook
 
 
...
Poq Studio – mobile commerce
platform!
Christmas
 2013
 saw
 impressive
 results
 for
 our
 
clients
 on
...
of 17

Poq Studio's platform holiday report 2013

Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Poq Studio's platform holiday report 2013

  • 1. Mobile holiday shopping’13 on the Poq Studio Platform!
  • 2. Retailers on the Poq Studio Trusted(by(20+(fashion(retailers( Platform!
  • 3. Retailers sold more in December! On  average,  our  retailers  saw  a  massive   87%   increase  in  mobile  revenue  from  November  to   December.
  • 4. Conversion rates shot up in Dec! 1.40%   1.20%   1.00%   0.80%   November   December   0.60%   0.40%   0.20%   0.00%   Mobile  apps   Mobile  sites
  • 5. 0   31/12/201 30/12/201 29/12/201 28/12/201 27/12/201 26/12/201 25/12/201 24/12/201 23/12/201 22/12/201 21/12/201 20/12/201 19/12/201 18/12/201 17/12/201 16/12/201 15/12/201 14/12/201 13/12/201 12/12/201 11/12/201 10/12/201 09/12/201 08/12/201 07/12/201 06/12/201 05/12/201 04/12/201 03/12/201 2500   02/12/201 01/12/201 The busiest day? ! Boxing Day (26.12.2013)! 4500   4000   3500   3000   Mobile  sites   2000   1500   1000   Mobile  apps   500
  • 6. Android vs. iOS: 
 Traffic! 3%   28%   69%   Android   iOS   Other   iOS  devices  conJnue  to  be  the  smartphone  of  choice  in   the  UK,  driving  the  majority  of  mobile  traffic.
  • 7. Android vs. iOS:! Average order value! iOS £68.7 Android £54.2 iOS  AOV  is  27%  higher.  iPhone  users  not  only   browse  more,  they  also  spend  more  money.
  • 8. Android vs. iOS:! Share of mobile revenue! 3%   17%   80%   Android   iOS   Other   iOS  drove  80%  of  mobile  sales.  The  largest  share  of   revenue  coming  from  smartphones.
  • 9. Apps vs. mobile sites! We  also  analyzed  the  performance  of  mobile  websites   versus  naJve  shopping  apps  powered  on  the  Poq  Studio   PlaVorm.
  • 10. Apps vs. mobile sites:! Returning visitors! 90.00%   80.00%   78.20%   70.00%   60.00%   50.00%   40%   40.00%   30.00%   20.00%   10.00%   0.00%   App   Mobile  Site   With  over  78%  of  returning  users,  mobile  apps  retained   more  users,  increasing  our  client's  loyal  customer  base.
  • 11. Apps vs. mobile sites:! Average order value! APP £90.82 MOBILE SITE £89.47 Average  Order  Value  for  app  and  mobile  sites  is   almost  the  same.
  • 12. Apps vs. mobile sites:! Conversion rates! Desktop 2.4% APP 1.8% MOBILE SITES 0.73% Apps  conversion  rates  were  closer  to  desktop   conversaJon  rates  than  to  mobile  sites.
  • 13. Highlights ! One  mulJ  million  pound  shoe  retailer  had  an   app  conversion  rate  of  2.6%,  almost  as  high  as   the  desktop  conversion  rate  of  2.7%.   While  an  internaJonal  apparel  retailer  had  the   highest  app  conversion  rate  we've  ever   measured,  at  3.02%.
  • 14. Smartphone share is growing fast! 13%   87%   Online  revenue   Smartphone   Smartphone  share  of  online  revenue  was  13%,     up  from  8%  in  August’13.
  • 15. Mobile revenue is moving to apps! 35%   65%   App   Mobile  site   Average  app  share  of  mobile  was  35%,     up  from  15%  in  August  ‘13.
  • 16. Top #4 actions on home screen ! 1.  2.  3.  4.    Banner  promoJng  season  sale Shoppable  Lookbook     Store  finder   Featured  collecJons,  products   The  home  screen  is  where  brands  promote  new   campaigns  or  editorial  content.
  • 17. Poq Studio – mobile commerce platform! Christmas  2013  saw  impressive  results  for  our   clients  on  the  Poq  plaVorm.     At  Poq  our  work  conJnues.  We  just  launched   our  Spring  '14  Release,  featuring  in-­‐store   engagement,  a  stronger  brand  experience  and  a   powerful  app  content  management  system.   Happy  mobile  shopping  in  2014!

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