This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, In...
www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Mess...
www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Mess...
www.port25.com
6011 University Bvld.
Suite 470
Ellicott City, MD 21043
www.port25.com
P: 1.410.750.SMTP (7687)
T: @port25s...
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Case Study: Email Service Provider, GetResponse

Serving more than 350,000 clients, GetResponse switches from IronPort and Scales effortlessly with PowerMTA.
Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Case Study: Email Service Provider, GetResponse

  • 1. This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. www.port25.com CASE STUDY GetResponse
  • 2. www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. 1 TABLE OF CONTENTS The Company........................................1 The Messaging Infrastructure Challenge .1 The Solution..........................................1 Quote ...................................................2 About GetResponse .............................2 About Port25 ........................................3 GetResponse Scales after deploying PowerMTA ™ With expansion on the horizon, email marketing company gets more out of its hardware to meet growing demand THE COMPANY GetResponse declares itself “the world’s easiest email marketing provider.” The company helps 350,000 customers in 182 countries and delivers as many as 100M email messages per day, sustaining send rates of 4.2 million messages per hour, and has approached 1.5 billion messages per month. Customers include small, medium and enterprise B2B and B2C businesses located primarily in the U.S., Canada, the U.K. and Australia. The company has recently experienced a growth surge in Europe, the Middle East and Asia. THE MESSAGING INFRASTRUCTURE CHALLENGE For a decade, GetResponse used IronPort for its mail servers before selecting PowerMTA™ from Port25 Solutions. IronPort, acquired by Cisco in 2007, has limited command line batch capabilities. The GetResponse IT people love command-line-driven Linux, which made it a challenge to integrate IronPort’s technology with the GetResponse platform. GetResponse selected PowerMTA because its powerful command-line features made integration simple. PowerMTA made it easy to configure and deploy multiple sending environments via text files, while optimizing delivery streams using message headers to significantly reduce the amount of outbound connections needed. Further, GetResponse didn’t require investments in more stout hardware. THE SOLUTION PowerMTA quickly overcame the limitations of the IronPort solution and opened up new opportunities for optimized mail management. “We are doing more with the same hardware by virtue of the PowerMTA approach to best practices,” said Simon Grabowski, CEO “At the current growth rate, the software will pay for itself in less than three years.”
  • 3. www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. 2 GetResponse developers love the dynamic configuration options. “PowerMTA creates a new efficiency, with rather awesome options to filter messages, send messages via multiple channels, control the number of outbound messages per ISP and ‘warm up’ IPs by sending sample mail- outs,” said, Irek Rybinski, Deliverability Manager for GetResponse. GetResponse is able to manage rapid growth with fine-grained PowerMTA™ features such as VirtualMTA technology and the option to define or label traffic for individual ISPs. Rybinski added, “PowerMTA can queue large volumes of email data, and these days we’re sending 100 million emails on a busy day.” QUOTE GetResponse, CEO Simon Grabowski, says PowerMTA’s features remove barriers that prevented the company from offering customers a high level of service without growing pains. “Admittedly, we let the IronPort maintence contract drop several years ago,” Grabowski said. “However, PowerMTA breathes new life into our infrastructure, which means we can handle more traffic with fewer devices.” “To maintain high email high deliverability rates, we need to pace (throttle) mail volume. The PowerMTA system gives us unprecendented visibility to real-time traffic on each device and detects deliverability issues within individual mail channels.” GetResponse aspires to be the best-in-class platform for email marketing, landing page optimization and marketing automation. With rock-steady support and a great track record from PowerMTA, GetResponse is on track to become an all-in-one tool for marketers worldwide to promote their products and services online. ABOUT GETRESPONSE GetResponse serves more than 350,000 active users from 182 countries, engages more than 1 billion subscribers every month, and delivers 10 billion permission-based emails per year with an average deliverability rate of 99.3 percent. In 2013, the ABA honored GetResponse with a total of seven Stevie Awards, and Inc. magazine ranked GetResponse as one of the fastest-growing companies in the U.S. with a three-year growth rate of 169 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, Men’s Health Magazine, University of Arkansas, Vemma, Carrefour, and thousands of fast-growing businesses and professional firms. For more information, please visit www.getresponse.com.
  • 4. www.port25.com 6011 University Bvld. Suite 470 Ellicott City, MD 21043 www.port25.com P: 1.410.750.SMTP (7687) T: @port25solutions E: sales@port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. 3This document contains confidential and proprietary information belonging to Port25 Solutions, Inc.The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc. Copyright © 2013 All rights reserved. About Port25, A Message Systems Company Founded in 1999, Port25 Solutions provides highly focused email delivery infrastructure software that addresses the growing demands of client communications and digital messaging apps. Port25’s flagship PowerMTA™ has a global footprint, with more than 4,000 installations in 51 countries. PowerMTA offers enterprise email senders superior performance and advanced features to manage sender reputations proactively. PowerMTA enterprise-level clients include Microsoft, Forbes, Turner Broadcasting, and The New York Times. Port25 is a member of the Email Sender and Provider Coalition (ESPC) and M3AAWG. Visit the Port25 Solutions, Inc. website for a full-featured trial evaluation copy of PowerMTA.

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