Call: +91 -886-060-4040
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Confidential document. © Search Engine Op...
Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
Before
&
After
Social Media campaign
...
Call: +91 -886-060-4040
+91-120-425-9988
Email:info@techsonictechnologies.com
Confidential document. © Search Engine Op...
Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
“
Sociiall Mediia Campaiign Anallysiis o...
Call: +91 -886-060-4040
+91-120-425-9988
Email:info@techsonictechnologies.com
Confidential document. © Search Engine Op...
Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
Proposall IIndex
Current Status of your ...
Call: +91 -886-060-4040
+91-120-425-9988
Email:info@techsonictechnologies.com
Confidential document. © Search Engine Op...
Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
Call: +91 -886-060-4040
+91-120-425-9988
Email:info@techsonictechnologies.com
Confidential document. © Search Engine Op...
Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
Objective of ORM Campaign:
Measuring the...
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Confidential document. © Search Engine Op...
Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
Plan of action:
 Micro sites/Social Med...
Call: +91 -886-060-4040
+91-120-425-9988
Email:info@techsonictechnologies.com
Confidential document. © Search Engine Op...
Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
Monthly Off-page Campaign - From the firs...
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Mobile Apps:
How can we be untouched fro...
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Narendra Modi ! SMO Campaign test

“I am happy to note that the BJP as an organization is looking to creatively harness Social Media to crowd source ideas on how we can change and transform India for the better.”... These are the words of the person most debated upon in the country. He is everywhere, in social media covering half of your feeds with Modi updates, in press releases every second news signifies what Modi had to say about it, in news channels criticizing him at the most they can to gain pecuniary benefits, everybody is starting to pick this man up in their life, the fact is you accept it or not, he has become a figure larger than life. His movements are being recorded, his steps are followed, he has become a mindset, a personality, and the youth feels proud to follow his every step and guidelines he set henceforth.
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Narendra Modi ! SMO Campaign test

  • 1. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Narendra Modi Social Media campaign evaluation in TECHSONiC™’ Lab Techsonic Technologies Team TecsonicSEOIndia.com Techsonic Technologies Pvt. Ltd www.Techsoniicseoiindiia.com Techsonic Technologies D 22, Sector 3 Noida, INDIA ZIP- 201301 Profile Evaluation & Proposed Presented to: Your Profile/Product/Brand Narendra Modi as an administrator has given his attention on good governance initiatives as well as growth to bring about high level changes in the lives of the people. He has chosen the path of Governance and also justification with a commitment
  • 2. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Before & After Social Media campaign Before Social Media Campaign Narendra Modi a name that was like a hidden gem in the lap of the sea and people weren’t really known about him. Usually his name used to come with Gujarat Riot where a number of people were assassinated and killed. He has been just a face of dislikes and slayers. After Social Media Campaign Before nominated as prime ministerial candidate of India through the BJP, Narendra Modi took the help of social media to raise the level of sympathy among Indians. It was the miracle of social media that didn’t only popularize his name in the country but also made him winner of the general election 2014
  • 3. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) About: Techsonic Technologies Do you know that every minute, universally, somebody is finding for something? Because of this, worldwide initiatives are paying billions of dollars every twelve months in collective to be exposed by clients. Today, online marketing is quickly gaining grip with the flood of information, enterprise marketers have an amazing amount of collections about how and where to get clients. Founded by Abhinay Gupta, Techsonic Technologies is a worldwide leader in value based online Repudiation management combining technology and human imagination Internet marketing solutions provided by TECHSONiC™ Technologies are customized to fit your requirements keeping in perspective long term business goals. We work hard to maximize your return on investment in web marketing and search engine placements.” What is ORM (Online Reputation Management)? An important component to building your online reputation is to monitor what is already being said. The tools below are designed to help you track the important conversations happening around your brand so that you can identify opportunities to get involved, locate people to engage, and to handle small customer service issues before they grow out of control. OUR GOAL: Increase online reputation by increasing positive reviews and promoting feedback from customers for strong feedbacks and business evaluation. Our online reputation management will result in a sense of pride in customers. Improving businesses outreach providing new organic customers as well as increase in returning stem customers for short and long run. Shake hands with us We know the strength of Connection- Connection is the best way to make a brand that focuses on masses rather than aim, involves in a discussion in place of ignoring and builds a meaningful relationship with customers Techsonic Technologies Pvt. Ltd D 22 Noida Sector 3 Uttar Pradesh (201301)
  • 4. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) “ Sociiall Mediia Campaiign Anallysiis off Narendra Modii Dear Sir/Madam, This is to certify that we have done extensive research on social media and given an edge to develop our client on the global platform. Political Campaign” Is a benefited work carried out by Techsonic Technologies team. For our social campaign service, we are being regularly admired and asked for help and promotion. Our team is very talented and educated in online promotional activities and serving their expertise more than 5 years. Here we have analysis the what actual promotional activity done in Narendra Modi Best Regards, Abhinay Gupta Managing Director www.techsonicseoindia.com www.techsonictechnologies.com Character is like a tree and reputation like its shadow. The shadow is what we think of it. The tree is real thing Abraham Lincoln - Said
  • 5. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) STRATEGY & METHODS Used in Narendra Modi Campaign: REPUTATION THRUSTERS REPUTATION THRUSTERS REPUTATION THRUSTERS 1. Increased rank on all major search engines 2. Enhanced visibility and a positive image on all the popular review websites 3. Improved public’ image 4. Restores a tarnished online reputation 5. Protected their Repudiation against Negative Reviewer 6. Increased his online visibility and brought him on the front pages 7. Built trust among Public 8. Encouraged the list of supporters 9. Encouraged Relevant community to give positive feedback 10. Boosted the spirit of young Generation 11. Created various slogans that has become motivational quotation for youth that “Abki Bar Modi Sarkar”. 12. Often taken opponents criticism in a positive way like Tea seller 1. Developed public image, with positive reviews 2. Improved profile listings 3. Provided unique reviews 4. Brought his name on top of all the popular review sites through constant effort 5. Restored his damaged online reputation by covering people’s negative reviews 6. Retained political career from competitors 7. Increased the party’s interest and curiosity towards him 8. Created highly motivational blog with solid backlinks 9. Increased his value relevance 10. Invited professional writers to write about him 11. To support the campaign his Hindu supporters impressively acquire the word “Namo”. 12. His popular proverb throughout the campaign was “a person should be a chest of 56 inch to develop their region. 1. Helped him to maintain a good image on the Internet 2. Restored his online reputation 3. Built a reliable image among people 4. Protected his online name from negative words 5. Created professional SEO friendly website 6. Spread positive details about his development skills 7. Helped him to deal with rip-off reports, complaints and negative news 8. Made his image or value go viral on the web 2.0 social media websites 9. Equipped his sites with stable backlinks 10. Analyzed his overall development strategies to boost a revolution in other states of India. 11. Presented Gujarat as a sample of development and unity of religions. Always focused on the state’s development instead of minority and majority.
  • 6. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Proposall IIndex Current Status of your public Image in Internet 1 Objective 2 OUR solution via Search Engine Optimization(SEO) 3 Social Media Promotion 4 On page recommendation 5 Meta Tag analysis 6 Our Expertise Best Suggestion 7 Process SEO syndication 8 Results 9 Guarantees 10 Reporting 11 Next Action 12 Globally Known, Successful ORM Provider ORM (Online Repudiation Management) is all about the best practices for producing and offering your ideas (content) to popular search engines (Google or Bing). Managed perfectly it will create your ideas (content) readable and motivate extremely genuine traffic to your site /profile.
  • 7. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) We love optimizing and helping you makes positive value Community ORM is very dissimilar to ORM. The Agenda of community ORM or group has full-grown positivity & melodramatically in particular Community people Or Group. *Current Status of your Public Image in Internet* Narendra Modi as an administrator has given his attention on good governance initiatives as well as growth to bring about high level changes in the lives of the people. He has chosen the path of Governance and also justification with a commitment. As we know, Narendra Modi was not famous among Muslims community and after the social media campaign, the views of Muslims towards Modi has changed and they see him with great respect. In Google:
  • 8. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com)
  • 9. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) In Facebook
  • 10. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Objective of ORM Campaign: Measuring the overall impact of the Narendra Modi’s online reputation management program and maintaining it as it is, it is the pivotal part of any organization’s online reputation management and maintenance services. Throughout their online reputation management process, they run continuous reporting to get concrete web metrics to introduce beneficial tweaking in their strategy, as and when required. The process helps them to ensure that Narendra Modi’s online reputation will be maintained and perked up with time. Instant alerts as soon as a comment involving their specified keywords such their name your biography, your works etc. comes online. Tracking social response for their social media marketing campaigns, availing vital customer insights. Keeping constant tab on new online reputation marketing tools and trends to tweak the existing campaign. Tracking up-to 30 search results for all their primary keywords to keep them safe from negative feedbacks. Solutions  Listing websites, blogs and consumer developed media ranking high on search engines for  your firm’s associated keywords  Development of positive micro sites, social profiles, blogs and other media (already done)  Participation in active discussion boards and blogs within your industry and postings of  positive reviews in Blogs and Forums  Fresh domain registration with vital, relevant keywords in the URLs  Industry-specific social networks, forums and groups  Business profile linking  Running a variety of analysis-driven social media campaigns  Regularly working on RSS feeds Brand Reputation Management consulting services include:  Using positive content to enhance the brand  Constant reputation monitoring  Online conversation monitoring  Developing and running a response strategy  Controlling search engine mechanisms  Creating mini-sites to grab searches  Constant proactive support via Web PR, news, articles, and conversations delivered on We make your business & life so much easier High featured link building and development services! Link building is one of the very significant works to an active SEO (search engine optimization) proposal, yet, it’s also one of the minimum unstated and not properly practiced. We perfectly do this for you.
  • 11. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) We do it for decent since you love it Mingling SEO in Social Media! We bring promotions which result beneficial Return on Investment (ROI), building your commitment and possibility of your targeted lookers, while adding with your SEO hard works. Various points of influence in Modi Campaign Before going to start his campaign, the team analyzed entire social media for his reputation. They brought in use innovative ideas to make their social presence efficient and likeable. Along with social networking sites like Facebook, YouTube, Twitter and etc. they also made hoardings with unique slogans to attract people. During the campaign, they also kept media/PR media in touch and spread his name even in Hindi and English newspapers. His Campaign has been extended through mediums such as:  Web presence management  Search Engine Optimization (SEO)  Online Marketing  Blog and social network marketing  Press Release  Video affiliation  Cartoonist Advertisement Modi official Website
  • 12. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Plan of action:  Micro sites/Social Media channels/Blog development/setup:  Once register the domain Names, we will start designing the micro sites.  Promotion; on completing each website like online optimization. Reputation activities will be do to promote each website in the top listings of Google.  Project: Online Reputation Management Monthly ORM Work Plan Initial website setup  Website Analysis  Profile Reviews and Ratings  Competitor Monitoring  Reputation Protection Counselling  Individualized Reputation Management Counselling  Online Business Profile Optimization  Business information Verification
  • 13. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) On-site Optimization  Website Structure Optimization  META Tag Optimization  Content Optimization  image Optimization  Navigation optimization  Site map implementation  Robot txt implementation  Google Analytic Setup  Header/Footer Optimization  Off-site Optimization  Social Bookmark  Monitoring Forums,  Message Boards  Search Engine Submission  Manual Directory Submission  Social Bookmarking  Press Release  Article Marketing  Blog Post Creation and Promotion  Website Directory Submission  Reputation Building  Ongoing Online Reputation Protection  Social Media Activities  SOCIAL PRESENCE ON TOP SOCIAL MEDIA WEBSITES  Social Networks (Face book, Linked In, Google + etc)  Friends in all networks (in total)  Daily Informative and Promotional Postings Create and Distribute and knowledge sharing  Positive comments (including all networks)  Profile Management On-Page Optimization: On-page Web promotion experts will responsible for the on-page  Optimization area as per the latest search engines algorithms and the targeted keywords:  -Titles and Meta Tags Optimization  -Content Optimization  -Optimization of HTML Source Code  -images Optimization  -Robot.txt implementation
  • 14. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Monthly Off-page Campaign - From the first month onwards, the team will start the below work: Off-page campaign on a monthly basis to achieve the desired results as soon as possible.  Directory Submission  Quality Link Building  Press release writing & Distribution in the premium PR sites Reputation Management consulting services include:  Using positive content to enhance the brand  Constant reputation monitoring  Online conversation monitoring  Developing and running a response strategy  Controlling search engine mechanisms  Creating mini-sites to grab searches  Constant proactive support via Web PR, news, articles, and conversations delivered on  Various points of influence Some of the key activities performed as part of this service includes:  Creating & maintaining presence on key sites such as MySpace, Linked in, face book & more. Participating in forums, groups and discussion threads.  Blogging & Blog marketing  Article creating, submission & promotion  PR content creation and distribution  Skill Set Composition for Campaign
  • 15. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Our Social Media Plan for your campaign Facebook: As you know Facebook is a great way to build faith and recognition amongst people. During your Facebook campaign we will follow these steps that will be helpful to boost your reputation. We will:-  Create content in Hindi, English and other language if required  Create Inspirational banners regarding you  Create a video to spread positivity  Create Fan club to invite to join targeted audience  Create groups relevant your page  Motivate people to give positive reviews  Increase your Facebook page likes  Create documentary film to aware people  Create 8-10 fake IDs to develop a conversation  Create event pages relevant your services  Content syndication over relevant group Twitter One of the best felicitous uses of Twitter is to endorse long form nonfiction by circulating a blurb leading to the full text and we are expert in this campaign. Throughout your Twitter campaign we will:-  Daily twists  Increase Re tweets  Develop positive contents on a daily basis  Create videos to make people’s mind positive towards your brand  Increase followers through our effective strategies  Retweets under relevant profile and put your positivity via fake profiles  Build a public figure for Make favorite your profile Blog Blogger is a platform where you can share and read the thoughts of people in textual form. It is the most powerful tool for social media to spread positivity and aware people about the facts. In this vast and important section, we will:-  Create 3-4 contents daily for readers  Create bloggers to invite people to post their thoughts  Create positive contents on your to make you as a brand  Create links on Facebook for these posts  Share this post in various related community
  • 16. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Mobile Apps: How can we be untouched from the influence of the mobile? In India, 75% people own mobile phone and 25% people own Smartphones. To reach these people, we will make:-  Games or product mobile apps for your services (if require)  Applications  Videos Text campaign: Sending a message to related community always brings them close and this plain text campaign is useful when you wish to send a simple email containing only your important content. During this we will:-  Create a message for your followers  Create video clips on your service/product/feature  Create documentary on your good work  Send Greetings on each and every festival with your product signature Whats apps campaign Features are few but users are many, so avoiding this latest social networking tool is not possible. So we will also include “What’s up” to make you feel connected with your followers. Domain campaign Domains campaign is considered as the expression of the online branding. As a political person/public figure you should try to choose a clean name that will help you in future campaigns. We will:-  Create many websites for best results  Do SEO promotion  Remove negative reviews  Generate positive responses YouTube Campaign: The Campaign is a feature to increase views/subscribers. All videos in this campaign will feature a special interactive that will encourage people to connect with you. In this campaign we will:-  Create videos  Share the product/ services mechanism in various social media platform  Spread awareness among your targeted audience  Increase views/subscribe/comment on particular video
  • 17. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) Google+ Campaign: Google+ Campaign makes you share on online more like sharing in actual life, but few people discover it hard to navigate. We are very eager to organize Google+ effectively for your marketing strategies. We will for G+ campaign  Build business page  Increase followers  Use batches of your profile  Create community in G+  Increase circle (related your product)  Syndicate content in related community Others: All activities of Narender Modi’s could have seen and heard live Facebook Profiles of (Narendra Modi) https://www.facebook.com/narendramodi https://www.facebook.com/iSupportNamo https://www.facebook.com/NarendraModi4PM https://www.facebook.com/IWantModi https://www.facebook.com/namoleague https://www.facebook.com/narendramoditherealhero https://www.facebook.com/narendramodiarmy Twitter Profiles: https://twitter.com/narendramodi https://twitter.com/NaMo4PM https://twitter.com/narendramodiH https://twitter.com/narendramodi_in
  • 18. Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) YouTube: https://www.youtube.com/user/narendramodi Google Plus https://plus.google.com/+NarendraModi/posts https://plus.google.com/105918861935589262429/posts https://plus.google.com/communities/115873465455180160785 Various Media Article presences in social networks http://globalnews.ca/news/1336015/profile-who-is-indias-next-prime-minister- narendra-modi/ http://www.bbc.com/news/world-asia-india-20001001 http://www.bbc.com/news/world-asia-india-24324488 http://timesofindia.indiatimes.com/topic/Narendra-Modi http://www.bjp.org/ http://blogs.wsj.com/indiarealtime/tag/narendra-modi/ http://www.macleans.ca/politics/worldpolitics/narendra-modi-indias-next-prime- minister/ http://www.colorofnation.com/profile/narendra_modi http://zeenews.india.com/videos/narendra-modi-targets-congress-over-links-with- moin-qureshi_29835.html http://www.bbc.co.uk/programmes/b040h1d3 http://www.youthconnectmag.com/2013/12/02/43-narendra-modis-twitter-followers- dont-profile-picture-fake/ http://www.slideshare.net/funzone/narendra-modi-profile http://www.bungie.net/en/Profile/254/5810600 http://www.bostonreview.net/world/zahir-janmohamed-narendra-modi-india-gujarat- man-who-refuses-wear-green http://www.economist.com/news/briefing/21591599-populist-nasty-past-and-decent- economic-record-wants-run-india-man-some http://www.forbes.com/sites/kenrapoza/2014/05/12/in-social-media-namo-becomes- indias-obama/ http://www.elections.in/modi-government/ http://www.slideshare.net/chitsbull/narendra-modi-future-plans-for-indiabjp-new- plans-for-2014 http://timesofindia.indiatimes.com/india/Modi-nurtured-Nepal-link-16-years- ago/articleshow/39507455.cms http://www.thehindu.com/news/national/brics-summit-narendra-modi-leaves-for- brazil-on-sunday/article6203774.ece http://www.hindustantimes.com/india-news/china-invites-modi-for-apec-summit-but- rivalry-simmers/article1-1240665.aspx http://www.livemint.com/Politics/fqyggcCiSjHhyIJa4qSEYK/Sri-Lanka-apologizes-to- Narendra-Modi-Jayalalithaa-over-con.html http://www.firstpost.com/world/article-on-modi-jaya-back-channel-diplomacy-averts- crisis-with-sri-lanka-1645545.html http://www.india.com/loudspeaker/sri-lankan-government-apologises-to-narendra- modi-and-jayalalithaa-108130/
  • 19. Call: +91 -886-060-4040 +91-120-425-9988 Email:info@techsonictechnologies.com Confidential document. © Search Engine Optimization (TechsonicTechnologies.com) http://www.hindustantimes.com/india-news/live-modi-inaugurates-katra-udhampur- rail-link-security-beefed-up-for-his-j-k-visit/article1-1236547.aspx http://www.hindustantimes.com/specials/coverage/unionbudget2014/budget2014/pm- narendra-modi-feels-heat-from-credit-agencies-markets-on-nda-govt-s-first- budget/sp-article10-1239312.aspx http://www.thehindu.com/news/national/tamil-nadu/jayalalithaa-appeals-to-narendra- modi-for-restoration-of-kerosene-allotment-to-tamil-nadu/article6203708.ece http://articles.economictimes.indiatimes.com/2014-07-31/news/52285007_1_nepal- hydropower-kathmandu http://articles.economictimes.indiatimes.com/2014-07-25/news/52026341_1_south- china-sea-pok-gwadar-port Next Action: a) Have questions about this proposal?  Email Us b) Confirm order with your customized specifications (Avail of our special 5% discount) c) Call to discuss – +91-886-060-4040 , +91-120-425-9988, +91-8860150004

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