Getting a call has got a whole lot more interesting
Teaser about Pressenger mobile application. Getting a call has got a whole lot more interesting - pre-call message to customize your call.
Published on: Mar 4, 2016
Transcripts - Getting a call has got a whole lot more interesting
About the Company
Pressenger Ltd`s (founded in 2014) headquarter
with its operational management is in Hungary in
Szombathely-Budapest, with representatives and
team members in Valencia, Madrid in Spain, London
in UK and Zwolle, The Netherlands.
Intro: Much more than just a simple mobile call
After many years of web work, mobile web analysis and a
research study in the OTT messaging market done by our
international team, we came up with the project of
Our concept, all (image, text, call) in one mobile
conversation model, had no precedent on the market
and can potentially open new dimensions with regards to
mobile call experience.
Prior to Pressenger
Prior to the invention of the Pressenger call, at
an incoming call only a caller ID (set in the
contact list) appeared on the recipient’s screen.
Or without a set caller ID, a default avatar or an
icon of a telephone appeared.
However, none of these provided any extra
information about an incoming or missed call.
…Think Snapchat crossed with
Whatsapp and a GSM mobile call!
leads the way to the new dimension of
The Pressenger mobile app attaches brilliant functions to
smartphone phone calls. Its uniqueness is that the caller
can attach a picture and a short text to a mobile call
which attracts more attention from the recipient.
When getting a Pressenger call, on the receiver`s phone
this pre-call message appears instead of the worn off
caller ID, which can be of private but also of business
use. It can surprise or show priority but in any case
underlines the mood of any call.
Mobile marketing trends
The mobile marketing industry is calling 2014
“The Year of Picture & Video Messaging.” Big
brands see the value of going visual and want to
communicate with all their customers using the
beautiful imagery, interactive, engaging content
delivered straight to their phones.
The Pressenger app will be boosted with further
intelligent functions (interactive messaging) in
the near future – making mobile communication
more practical, effectiver, easier and more
comfortable - thereby redefining costumer
experience and surpassing the expectation of a
Key of success
Due to the following factors we aim to target a
relatively wide audience:
o Multiple usage possibilities
o Ease of use
o Marketability of OTT applications
o Size of target population
App store highlights
Android - Top New Free Communication app
o No. 1 in Germany (2014, Oct)
o No. 2 in Spain (2014, Oct)
o In 28 countries in the top 100
o No. 4 app in Hungary (2015, Feb)
Private sector: 16-54 year olds
Small and middle sized
9700 Szombathely, Hungary
Forecasts of our market
o 2017 - 4,4 billion app users
o 2016 – 1,32 billion using OTT services
o Out of 10 OTT users, 8 of them use other
OTT applications simultaneously
16-54 year olds
Small and middle
Business revenue stream
Shaped by the latest mobile trends, our two
business packages include:
o Yearly subscription based branding
call (“Pressenger call“)
o Pre-paid package: message based
group promotion (“Pressenger
We have recently initiated a pilot program
with the above services involving 10
companies, generating an estimated 35000EUR
income (next month).
Capital Raised: 250 k Euro in 2 Rounds
Most Recent Funding: 150K EUR Seed Nov 21st, 2014
Capital seeking: $1M