About the Company
Pressenger Ltd`s (founded in 2014) headquarter
with its operational management is in Hungary in
Szombath...
Pressenger app
leads the way to the new dimension of
mobile calling
The Pressenger mobile app attaches brilliant functions...
of 2

Getting a call has got a whole lot more interesting

Teaser about Pressenger mobile application. Getting a call has got a whole lot more interesting - pre-call message to customize your call.
Published on: Mar 4, 2016
Published in: Mobile      
Source: www.slideshare.net


Transcripts - Getting a call has got a whole lot more interesting

  • 1. About the Company Pressenger Ltd`s (founded in 2014) headquarter with its operational management is in Hungary in Szombathely-Budapest, with representatives and team members in Valencia, Madrid in Spain, London in UK and Zwolle, The Netherlands. Intro: Much more than just a simple mobile call After many years of web work, mobile web analysis and a research study in the OTT messaging market done by our international team, we came up with the project of Pressenger. Our concept, all (image, text, call) in one mobile conversation model, had no precedent on the market and can potentially open new dimensions with regards to mobile call experience. Prior to Pressenger Prior to the invention of the Pressenger call, at an incoming call only a caller ID (set in the contact list) appeared on the recipient’s screen. Or without a set caller ID, a default avatar or an icon of a telephone appeared. However, none of these provided any extra information about an incoming or missed call. History PRESSENGER TEASER …Think Snapchat crossed with Whatsapp and a GSM mobile call! 150,000 DOWNLOADS Pressenger Milestones
  • 2. Pressenger app leads the way to the new dimension of mobile calling The Pressenger mobile app attaches brilliant functions to smartphone phone calls. Its uniqueness is that the caller can attach a picture and a short text to a mobile call which attracts more attention from the recipient. When getting a Pressenger call, on the receiver`s phone this pre-call message appears instead of the worn off caller ID, which can be of private but also of business use. It can surprise or show priority but in any case underlines the mood of any call. Mobile marketing trends The mobile marketing industry is calling 2014 “The Year of Picture & Video Messaging.” Big brands see the value of going visual and want to communicate with all their customers using the beautiful imagery, interactive, engaging content delivered straight to their phones. Pressenger future The Pressenger app will be boosted with further intelligent functions (interactive messaging) in the near future – making mobile communication more practical, effectiver, easier and more comfortable - thereby redefining costumer experience and surpassing the expectation of a mobile call. Key of success Due to the following factors we aim to target a relatively wide audience: o Multiple usage possibilities o Ease of use o Marketability of OTT applications o Size of target population App store highlights Android - Top New Free Communication app o No. 1 in Germany (2014, Oct) o No. 2 in Spain (2014, Oct) o In 28 countries in the top 100 iOS overall o No. 4 app in Hungary (2015, Feb) Target audience Private sector: 16-54 year olds Small and middle sized businesses Contact: Attila Markus 9700 Szombathely, Hungary attila.markus@pressenger.com www.pressenger.com Forecasts of our market o 2017 - 4,4 billion app users o 2016 – 1,32 billion using OTT services o Out of 10 OTT users, 8 of them use other OTT applications simultaneously (without prioritization). Private sector: 16-54 year olds Small and middle sized businesses Business revenue stream Shaped by the latest mobile trends, our two business packages include: o Yearly subscription based branding call (“Pressenger call“) o Pre-paid package: message based group promotion (“Pressenger message”). We have recently initiated a pilot program with the above services involving 10 companies, generating an estimated 35000EUR income (next month). Financials Capital Raised: 250 k Euro in 2 Rounds Most Recent Funding: 150K EUR Seed Nov 21st, 2014 Capital seeking: $1M

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