Published on: Mar 4, 2016
Transcripts - Prh q.g
People Lifestyle and SustainableDevelopment in Coventry, UKApplication for International MBA, Question GIE Business School1
Proprietary and strictly confidentialIntroduction: The question from IEQuestion G:Do you think that the lifestyle of the inhabitants of your town or city reflectsbehaviour that is in line with the concept of sustainable development? In youropinion, what should be improved?► By comparison to Newcastle or Yokohama where I have lived, I believe the behaviour ofthe inhabitants of Coventry is not compatible with sustainable development.► But are they able to? How easily can one “behave sustainably” in Coventry?People’s lifestyle and attitude towards sustainability is driven by their environment.How could we improve the city environment and thus the behaviour of its inhabitants?2
Proprietary and strictly confidentialWhy did I choose this question?My career path:► 9 years experience in the automotive industry► Strong interest in sustainable developmentThis is why I now work as a Programme Manager in a company specialised in batteriesfor electric and hybrid vehicles.My lifestyle:► Moved to Coventry in October 2011► Day-to-day life strongly influenced by “sustainability”:► Cyclist and public transport user, not a car owner► Volunteer in nature conservation programmes since 2006I will focus in this presentation on one major aspect of sustainability: transports.3
Coventry BackgroundPeople’s lifestyle and attitude towards sustainability is driven by theirenvironment.
Proprietary and strictly confidentialCoventry in the PastCoventry is historically the motor city in the UK.► Birth city of Daimler, Triumph, Humber, Riley► Once home to a major Peugeot plant► Home to LTI, famous for its London Taxis► HQ of Jaguar Land Rover5This history heavily influences the present Coventry.
Proprietary and strictly confidentialCoventry NowCity’s economy heavily hit by the 1980-1990 crisis:► Decline of automotive industry► Buildings and infrastructures dating back from 1960-1970s “Golden Age”.As such, not a model of sustainable development:► Energy-inefficient buildings► City layout devised with cars first in mind► Public transport infrastructure very impractical for users.6Daily scene in the Ring Road View of the city centre and its 24 parking lots
Proprietary and strictly confidentialCoventry City Current Layout7The city is surrounded by the “ring road”.The train station is farfrom the centreHow can I access the city centre?
Ideas for SustainableDevelopment in CoventryWhich sustainable development fits the city?8
Proprietary and strictly confidentialFocusing sustainable development9Due to the city limited resources, my proposal is to focus on a few priorities.► Circles of sustainability are widely used to identify the main areas of sustainability.In which area could Coventry dramatically improve its sustainability?Melbourne’s circles of sustainabilityhttp://en.wikipedia.org/wiki/Circles_of_Sustainability
Proprietary and strictly confidentialWhich sustainable development for Coventry?10All this can happen only:► With political leadership & funds► With involvement of the community3 areas of focus for Coventry:1. Using car experience: pole of excellencefor sustainable transport,2. Improving housing & other buildings3. Making city layout “sustainability-friendly”
Proprietary and strictly confidentialFocus #1: A pole of Excellence for Sustainable Transport11Key resources arealready in CoventryAcademics+ numerous start-upson campusesWorld-classCarmanufacturersAnd examples prove sustainable ways are possible!http://www.bbc.co.uk/news/uk-england-coventry-warwickshire-18420557
Proprietary and strictly confidentialFocus #2: Sustainable housingSome data:► Housing accounts for 1/3 of energyconsumption.► 25% of households in Coventry suffer from fuelpoverty (people without enough resource toadequately warm their house).The key equation:In Coventry, focus on deprived suburbs:► Old social housings & terraced housesThermal images clearly highlights where theefforts should be concentrated.12Better house isolation= Less energy usage = Savings!
Proprietary and strictly confidentialFocus #3: Existing efforts for a sustainable infrastructureCurrent situation:► Many old buildings in the city centre► The ring road prevents access in the city centre other than by car.Idea already under way: Re-develop the city-centre13Broad-Gate, the main city plaza, is now pedestrian only.No more cars, and the bus station is nearby.
Proprietary and strictly confidentialFocus #3: Future efforts for a sustainable infrastructureBut the re-development is now going on in a different direction:Likely outcome:► No solution to accessibility problem: the local population still cannot come.► No new local job created: there are already too many vacant shops!14Not a sustainable development.Shall we think again about this plan?Further re-development plans include:► More shops► Brand-new 1,200 parking spaces
Proprietary and strictly confidentialFocus #3: Sustainable infrastructure, more ideas.Better idea for re-development: Re-think the access to the city centre1. Idea #1: Make the city centre truly pedestrian / bicycle and bus friendly.Other cities have done it, and it is not that expensive.15Cambridge CoventryCambridge and Coventry Opencycle mapsBlue and red lines are local and national cycle paths
Proprietary and strictly confidentialFocus #3: Sustainable infrastructure, more ideas.Better idea for re-development: Re-think the access to the city centre2. Integrate the train station in the city centre with free buses in and out of the city centrecircle.3. Rather than shops, build affordable housings in the city centre.This will create activity, improve safety, and generate business for shops.16
Making it happenChange political and people’s behavioursAlign major actors to move forward17
Proprietary and strictly confidentialNothing can happen without a strongpolitical will:► To provide direction and focus► To gather public funds (city, government, EU)What we need first: Political Will18Question at the Coventry Council HouseA more lively and attractive city centre:► Less crime► Properties have higher values► More housing taxFits with the 4 target sectors for job creationdefined by the council:► Advanced Engineering► Low Carbon Vehicles► Intelligent Transport Systems► Digital TechnologyBut why would we invest in this idea? Answer: because it is good for the council!
Proprietary and strictly confidentialWhat we need also: Community InvolvementCommunity aware of benefits ⇒ Community actively involved!► A communication plan must be defined.What message?► More fuel-efficient houses = cheaper energy bills.► Proud to have a more attractive city centre for everyone.► Prospect of job creations.How?► Educate children to sustainability in their local schools.► Educate grown-ups to sustainability: why not at the Coventry Transport Museum.► Educate people in deprived areas how to save money with sustainability.19Education!
Proprietary and strictly confidentialPrivate sector funding:► Involve major companies: automotive, electricity…For example, the RETA alliance is Coventry-based.► Secure funds for innovative start-ups via the UKTechnology Strategy Board.Public sector funding:► Local, national and EuropeanLastly but most importantly, what we need is… funds!With political will and community support, plans can be put forward to secure funds:20
Proprietary and strictly confidentialConclusionDo you think that the lifestyle of the inhabitants of your town or city reflects behaviourthat is in line with the concept of sustainable development? In your opinion, whatshould be improved?Currently, the inhabitants of Coventry do not have a behaviour in line with the concept ofsustainable development but they are able to!► Already, the city centre is more pedestrian friendly.However, further opportunities for improvement exist:► Sustainable public transport,► Sustainable energy-efficient housing,► Sustainable pedestrian-friendly city centre.Through political will, community support and with funds, the city could dramaticallyimprove the lifestyle of its inhabitants.21
Proprietary and strictly confidentialResources and linksMore resources:► Coventry Partnership, Sustainable Community Strategy:http://www.coventrypartnership.com/scs► Wikipedia, Circles of Sustainability:http://en.wikipedia.org/wiki/Circles_of_Sustainability► RETA: http://www.reta.uk.com/22