Pricing Engine: How
Very Small Businesses (VSBs)
Use Search Engine Marketing
----------------------Straight from our Secre...
Very Small Businesses (VSBs)
(and Enterprises that Serve Them)
Need Help with Digital Advertising
Pricing Engine Helps VSBs Understand, - - - - Improve, and Expand their Digital Advertising
1
Create Account
2
Connect ...
VSB’s can deploy and manage campaigns in one place, with best practices built-in
• Create ads across multiple channels
• E...
And now, the data… - - - - - - - - - - - - - - - - - - - - With our thousands of users, what are we seeing?
But first, a word about the data
--------------
• Based on thousands of accounts
but…
– Self-selecting so inherently bia...
Biggest Industries
---------------------
Retail / Home Services / Food Establishments
Top Five Industries
17%
40%
15%
...
AdWords Avg. Spend
--------------------
Our digital services accounts, perhaps because
they are native to the web, spend...
AdWords Avg. CPC and CTR
---------------
Unsurprisingly, the highest CPC’s correlate with high value
lead industry segme...
AdWords vs. Bing
----------------------
Although most accounts only spend on AdWords,
Bing appears to be more efficient ...
Pricing Engine Makes Digital Advertising Easy for
VSBs (and Enterprise Partners that Service Them!)
Thanks!
Now, let’s
ta...
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Pricing Engine Data Shows Lower Costs For Businesses That Advertise On Bing

One of the main points in the report: Even though small businesses are (understandably) focusing most of their advertising on Google AdWords, there may be a bit of an untapped opportunity in Bing. AdWords advertisers through Pricing Engine saw an average clickthrough rate of 2.4 percent (compared to 2.3 percent on Bing), but the price for those clicks was lower on Bing, which saw a cost-per-click of $1.10 (versus $2.40 on AdWords). Pricing Engine also said stores were the biggest category in terms of number of accounts (17 percent of the total), while digital services firms were the biggest spender on AdWords, with an average monthly spend of $3,200 per month.
Published on: Mar 4, 2016
Published in: Marketing      Technology      Business      
Source: www.slideshare.net


Transcripts - Pricing Engine Data Shows Lower Costs For Businesses That Advertise On Bing

  • 1. Pricing Engine: How Very Small Businesses (VSBs) Use Search Engine Marketing ----------------------Straight from our Secret Labs to you! Simply Improving Digital Advertising
  • 2. Very Small Businesses (VSBs) (and Enterprises that Serve Them) Need Help with Digital Advertising
  • 3. Pricing Engine Helps VSBs Understand, - - - - Improve, and Expand their Digital Advertising 1 Create Account 2 Connect Data 3 -------See Report Card & Recommendations Instantly Single Dashboard, Easy to Understand Report Card & Simple Action Items
  • 4. VSB’s can deploy and manage campaigns in one place, with best practices built-in • Create ads across multiple channels • Easy to read Report Card • Peer benchmarking ----------
  • 5. And now, the data… - - - - - - - - - - - - - - - - - - - - With our thousands of users, what are we seeing?
  • 6. But first, a word about the data -------------- • Based on thousands of accounts but… – Self-selecting so inherently biased – Small samples when diving deeper – Extremely broad range of activity and spend – so outliers removed – Some professionally managed, others self service IN SHORT – FOR REVIEW ONLY! (at least for now)
  • 7. Biggest Industries --------------------- Retail / Home Services / Food Establishments Top Five Industries 17% 40% 15% 11% 7% 10%
  • 8. AdWords Avg. Spend -------------------- Our digital services accounts, perhaps because they are native to the web, spend the most on search
  • 9. AdWords Avg. CPC and CTR --------------- Unsurprisingly, the highest CPC’s correlate with high value lead industry segments
  • 10. AdWords vs. Bing ---------------------- Although most accounts only spend on AdWords, Bing appears to be more efficient for our users Number of Accounts 19% 81% Avg. CPC Avg. CTR
  • 11. Pricing Engine Makes Digital Advertising Easy for VSBs (and Enterprise Partners that Service Them!) Thanks! Now, let’s talk… $89.59

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