Press release Soccerex Transfer Review winter 2015 by Prime Time Sport
Published on: Mar 4, 2016
Transcripts - Press release Soccerex Transfer Review winter 2015 by Prime Time Sport
2014 Transfer Signings Reviewed
As the dust settles on the winter transfer window the success signings in 2014 is under scrutiny
following the Soccerex Transfer Review by Prime Time Sport.
Only 34% of the players purchased in the transfer window in 2014 have played more than half
the number of minutes in the Premier League.
Of the big money purchases in the summer Sanchez (Arsenal) and Lukaku (Everton) are
repaying the investment with minutes on the pitch compared to the Premier League’s most
expensive summer signing, Manchester United’s Di Maria who hasn’t featured in 50% of the
Chelsea continue to Drive the European Transfer System
Chelsea continue to reign supreme in the winter transfer market and have been crowned the
“Kings of the Winter” in the Soccerex Transfer Review by Prime Time Sport.
The English Premier League leaders have monopolized the winter window for the last six
seasons and top both expenditure (€216m) and sales (€130m) across the top 5 leagues in
Europe for that period.
Roman Abramovich’s Chelsea led the way yet again in 2015 spending €35m and recouping
€48m; topping the sales table across `Europe for the second year in a row.
The purchase of Cuadrado (€34.6m) was the highest fee paid for a player across Europe this
Cuadrado is joined in the top ten most expensive signings of the winter window by Manchester
City’s €32.3m for Bony and Wolfsburgs €32m for Schürrle. However, still some way behind
Chelsea’s spend of €59m for Fernando Torres.
Stability the key to success?
Whilst Chelsea continue the churn of players both in and out they actually boast the most stable
team in the Premier League.
10 of their players have participated in 70% of the minutes played this season and captain John
Terry is one of only 8 players that has played every minute in 2014/15.
Hull City’s Ahmed Elmohamady is the only non defender to have played every minute this
Manchester United and Tottenham only have 4 players in their current squads who have played
over 70% of minutes this season.
Investment continues to grow despite FFP
Despite the Financial Fair Play regulations, investment by European teams in the winter
window grew by 34% to €385m to the highest amount in the last four years.
The Premier League were the leaders in investment across Europe once again doubling that of
second placed Bundesliga, whose €74m was a 224% increase of the previous season.
A total of 137 players left the Premier League in January of which 87 (64%) were on loan.
Chelsea and Manchester United offloaded the most number of players with 14 and 11
respectively with West Ham close behind on 10.
Crystal Palace with 7 and Swansea with 4 were the most active in terms of player acquisition.
Esteve Calzada, former FC Barcelona CMO and CEO of Prime Time Sport, said;
“The Soccerex Transfer Review by Prime Time Sport demonstrates that spending in the winter
transfer window was only up 8% by English Premier League clubs due to the increasing value
of the pound.
“We can also see the Bundesliga coming to the fore with the highest net player investment
(€60m) during the calendar year, overtaking the English Premier League for the first time.”
Other key stats revealed in the review include;
Read the full Soccerex Transfer Review by Prime Time Sport go to http://tinyurl.com/lro993p
Notes to editor
Author Esteve Calzada is available for media interviews please call +34 669 842446
Alternatively please contact:
Established in 1995, Soccerex is the leading provider of business events for the global football
community. Bringing together key industry decision makers from the world of football,
Soccerex provides a unique commercial environment where delegates can benefit from
exclusive business opportunities, networking and bespoke educational content.
Since its launch 18 years ago, Soccerex has hosted over 33 events across five continents. The
Soccerex portfolio includes an annual Global Convention complimented by regionalised
About Prime Time Sport
Prime Time Sport is a sports’ marketing firm founded and headed by Esteve Calzada, former
Chief Commercial & Marketing Officer FC Barcelona and author of the book Show Me the
With offices based in London and Barcelona, the company offers integral services to football
players, including representation, personal image rights marketing and management of media
relations. Prime Time Sport also has strategic relationships with leading clubs around the
world, helping them on rights commercial exploitation, players and other revenue generation
projects. Furthermore, the company has extensive expertise in helping blue chip brands in their
sponsorship activation projects.