Narendra Modi
NAMO
INDEX
•Timeline
•Transition
•Need for Image Makeover
•Marketing & PR Campaign
•Learning
Timeline-Personal History
• Born on September -- 17, 1950 Small district of Gujarat, Vadnagar.
• He was the third of six c...
Modi’s Image
WHAT WAS WHAT IS
Why Image Makeover???
-To get a clean chit after the
Godhra Incident
-To create a perception that he
cared about Muslims e...
Marketing & PR Strategy
3 Main Challenges
• A regional brand trying
to go national
• Connect with the youth
• To change 20...
3 parallel campaigns
Online journey of NAMO
2005-NarendraModi.in
2007-OctYoutube
2009-JanTwitter
2009-May Facebook
2010-Jan NaMo for PM
2012 -I...
3 things that made
Narendra Modi Popular online
Outcome of the Campaign
• 3 years of campaigning to build an image of a
perfect PM
• The popularity of Narendra Modi becam...
Facebook Groups & Twitter #tags
Narendra modi PR campaign
Narendra modi PR campaign
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Narendra modi PR campaign

How PR worked for Modi ji in building his image
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Narendra modi PR campaign

  • 1. Narendra Modi NAMO
  • 2. INDEX •Timeline •Transition •Need for Image Makeover •Marketing & PR Campaign •Learning
  • 3. Timeline-Personal History • Born on September -- 17, 1950 Small district of Gujarat, Vadnagar. • He was the third of six children born to Damodardas Mulchand Modi and his wife Heeraben. • Education- post graduation in political science. • During the Indo-Pak war in the mid sixties, he volunteered to serve the soldiers in transit at railway stations. • Joined Akhil Bharatiya Vidyarthi Parishad, a student organisation and was involved in the anti-corruption • Nav Nirmāṇ ("Reconstruction") Movement. • Nominated as representative in Bharatiya Janata Party.
  • 4. Modi’s Image WHAT WAS WHAT IS
  • 5. Why Image Makeover??? -To get a clean chit after the Godhra Incident -To create a perception that he cared about Muslims equally -To portray himself as an exemplary Leader “Which would boost his political career” -To get a clean chit after the Godhra Incident -To create a perception that he cared about Muslims equally -To portray himself as an exemplary Leader “Which would boost his political career”
  • 6. Marketing & PR Strategy 3 Main Challenges • A regional brand trying to go national • Connect with the youth • To change 2002 anti- Muslim riots image
  • 7. 3 parallel campaigns
  • 8. Online journey of NAMO 2005-NarendraModi.in 2007-OctYoutube 2009-JanTwitter 2009-May Facebook 2010-Jan NaMo for PM 2012 -I Support NaMo 2013 -Nominated for PM Candidature 2014- 3 Historic Campaigns 2014- May PM Of India
  • 9. 3 things that made Narendra Modi Popular online
  • 10. Outcome of the Campaign • 3 years of campaigning to build an image of a perfect PM • The popularity of Narendra Modi became inevitable • BJP was left with no other option than selecting him as • PM Candidate for General Elections 2014 Ousted senior leaders like L.K. Advani with a silent strategy
  • 11. Facebook Groups & Twitter #tags