@suredoc<br />Keith Anderson: Narrate This<br />
Just who do I think I am?<br />
Truth To Power<br />
PowerNot <br />Truth<br />
The Narrative<br />The story you tell about yourself<br />
The Narrative<br />The story you tell about yourself<br />Deliberate<br />Designed<br />Strategic<br />
“The Conversation”<br />What marketing jerks call social media<br />
“The Conversation”<br />What marketing jerks call social media<br />There is no single conversation;<br />humans don’t wor...
Evolution NOT Revolution<br />Humans are naturally communicative;<br />global communication was inevitable<br />
Discourse Communities<br />Groups of people talking and/or writing about topics they have in common<br />
The Illusion of Control<br />Marketing & PR promises control of “the conversation”, but that’s the impossible dream<br />
Culture<br />There is no such thing as a cultural vacuum; culture exists even if you ignore it<br />
Harley Davidson<br />From Hell’s Angels to mega churches<br />
Domino’s Pizza<br />Of cardboard and honesty<br />
Martin Luther King, Jr.<br />Cultural and social changes are possible with words<br />
Narrative Toolkit<br />Self Awareness<br />Content Strategy<br />Old School Tools<br />
Self Awareness<br />Become aware of what you say, who you say it to, and how you say it<br />
Content Strategy<br />Content is not copywriting<br />
Old School Tools<br />Say What You Do; Do What You Say (Write a plan)<br />Style Guides (Consistency is one of the most ad...
Q & A<br />Axe Me<br />
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Narrate This

Published on: Mar 3, 2016
Published in: Design      Business      
Source: www.slideshare.net


Transcripts - Narrate This

  • 1. @suredoc<br />Keith Anderson: Narrate This<br />
  • 2. Just who do I think I am?<br />
  • 3. Truth To Power<br />
  • 4. PowerNot <br />Truth<br />
  • 5. The Narrative<br />The story you tell about yourself<br />
  • 6. The Narrative<br />The story you tell about yourself<br />Deliberate<br />Designed<br />Strategic<br />
  • 7. “The Conversation”<br />What marketing jerks call social media<br />
  • 8. “The Conversation”<br />What marketing jerks call social media<br />There is no single conversation;<br />humans don’t work that way<br />
  • 9. Evolution NOT Revolution<br />Humans are naturally communicative;<br />global communication was inevitable<br />
  • 10. Discourse Communities<br />Groups of people talking and/or writing about topics they have in common<br />
  • 11. The Illusion of Control<br />Marketing & PR promises control of “the conversation”, but that’s the impossible dream<br />
  • 12. Culture<br />There is no such thing as a cultural vacuum; culture exists even if you ignore it<br />
  • 13. Harley Davidson<br />From Hell’s Angels to mega churches<br />
  • 14. Domino’s Pizza<br />Of cardboard and honesty<br />
  • 15. Martin Luther King, Jr.<br />Cultural and social changes are possible with words<br />
  • 16. Narrative Toolkit<br />Self Awareness<br />Content Strategy<br />Old School Tools<br />
  • 17. Self Awareness<br />Become aware of what you say, who you say it to, and how you say it<br />
  • 18. Content Strategy<br />Content is not copywriting<br />
  • 19. Old School Tools<br />Say What You Do; Do What You Say (Write a plan)<br />Style Guides (Consistency is one of the most admirable of qualities)<br />Templates<br />
  • 20. Q & A<br />Axe Me<br />

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