Big Data in the Property
Listings World
Kyle Evans - CoreLogic
Chief Data & Analytics Officer (Asia)
| © 2015 CoreLogic, I...
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential2
Let’s Talk
1.  CoreLogic
2.  Big Data
w  Challenges
w  Impact
w ...
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential3
Global Data Snapshot
| © 2014 CoreLogic, Inc. ■ Proprietary & Confidential4
Over 2,960 dedicated data & analytic staff
30 ...
Big Data
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential5
6
DATA IS THE NEW OIL
“We have for the first time an economy based on a
key resource [information] that is not only renewa...
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential7
§  What is it?
§  “Exhaust Data”
§  2016 is a tipping point for ...
Challenges for Managing Big Data Assets
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential8
VALUE IP SECURITY
SKILLS
PR...
Impact of Big Data
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential9
MORE DATA
ê
MORE INSIGHT
ê
IMPROVED PRODUCTS
ê...
Key Considerations
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential10
GET VALUE OUT
OF YOUR
TRANSACTIONS
MEASURE WHAT...
Final Consideration
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential11
GET GRANULAR
Looking at data in micro clusters...
Applications of Listings Data
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential12
Measure what matters: Customer Performance vs
Service Usage
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential13
§  Pe...
14
Ensure Relativity: Listing Portal Market Share Vs
rest of Portals
•  Market share of
lisintgs for this
state is 69.87%
...
Value from Transactions: Media Analysis
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential15
16
Drive Business Intelligence: Search Analysis
Month No.
 Searches No.
 listings
Dec 46 39
Jan 103 24
Feb 93 29
Mar 9...
Get Granular: Better Customer Service / Experience
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential17
§  Identified ...
Wrap Up
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential18
§  Big Data is an asset that must
be harnessed to ensure
...
Kyle Evans - CoreLogic
Chief Data & Analytics Officer (Asia)
T +61 2 8019 8143
E kyle.evans@corelogic.com.au
| © 2015 Core...
of 19

Big Data in the Property Listings World

Big Data in the Property Listings World
Published on: Mar 4, 2016
Published in: Internet      
Source: www.slideshare.net


Transcripts - Big Data in the Property Listings World

  • 1. Big Data in the Property Listings World Kyle Evans - CoreLogic Chief Data & Analytics Officer (Asia) | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential1
  • 2. | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential2 Let’s Talk 1.  CoreLogic 2.  Big Data w  Challenges w  Impact w  Key Considerations 3.  Applications of Listings Data Questions & Discussion
  • 3. | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential3
  • 4. Global Data Snapshot | © 2014 CoreLogic, Inc. ■ Proprietary & Confidential4 Over 2,960 dedicated data & analytic staff 30 year history of managing property data assets Host hundreds of millions of listing records Up to 500 fields in listing data records Property data & Analytics is what we do!
  • 5. Big Data | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential5
  • 6. 6 DATA IS THE NEW OIL “We have for the first time an economy based on a key resource [information] that is not only renewable, but self generating… Running out of it is not a problem, but drowning in it is.” JOHN NAISBITT
  • 7. | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential7 §  What is it? §  “Exhaust Data” §  2016 is a tipping point for data generation §  Data being recognised as a source of innovation and competitive advantage §  Globally in 2015 companies are spending $38B on big data initiatives Big Data
  • 8. Challenges for Managing Big Data Assets | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential8 VALUE IP SECURITY SKILLS PRIORITIES LEGACIES CHANGE MANAGEMENT ALL DATA PASSION PARTNERS SPEED
  • 9. Impact of Big Data | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential9 MORE DATA ê MORE INSIGHT ê IMPROVED PRODUCTS ê BETTER CUSTOMER SERVICE / EXPERIENCE
  • 10. Key Considerations | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential10 GET VALUE OUT OF YOUR TRANSACTIONS MEASURE WHAT MATTERS DRIVE BUSINESS INTELLIGENCE ENSURE RELATIVITY Apply the metrics to the key drivers for the business Benchmark internal & external metrics, look for correlation Exhaust all data Look into the business through the data
  • 11. Final Consideration | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential11 GET GRANULAR Looking at data in micro clusters rather than macro level information Improve enough 1%ers and there will be a sizeable impact
  • 12. Applications of Listings Data | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential12
  • 13. Measure what matters: Customer Performance vs Service Usage | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential13 §  Performance highly correlated with CoreLogic services §  Common usage patterns amongst high performers
  • 14. 14 Ensure Relativity: Listing Portal Market Share Vs rest of Portals •  Market share of lisintgs for this state is 69.87% •  There are 311 (52%) sub-regions where this portal is below its average market share •  42,341 missed listings opportunities (agency details)
  • 15. Value from Transactions: Media Analysis | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential15
  • 16. 16 Drive Business Intelligence: Search Analysis Month No.  Searches No.  listings Dec 46 39 Jan 103 24 Feb 93 29 Mar 95 40 Apr 74 22 May 94 20 Jun 89 13 Jul 116 18 Aug 91 26 Sep 48 21 Date No.  Searches Oct-­‐13 857                                     Nov-­‐13 734                                     Dec-­‐13 799                                     Jan-­‐14 896                                     Feb-­‐14 800                                     Mar-­‐14 902                                     Apr-­‐14 1,002                             May-­‐14 1,050                             Jun-­‐14 1,063                             Jul-­‐14 1,094                             Aug-­‐14 1,102                             RCA  -­‐  For  Sale
  • 17. Get Granular: Better Customer Service / Experience | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential17 §  Identified Customers at Risk (Red), Optimised (Blue), Up-sell (Green) §  Targeted training, packaging and pricing strategies w  Reduced price increase complaints 90% w  Reduced attrition by 20%
  • 18. Wrap Up | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential18 §  Big Data is an asset that must be harnessed to ensure business success §  Listing portals are collecting a lot of useful data every day which can be applied to improve portal performance §  An internal view is interesting, a market view with actionable insights is critical to success
  • 19. Kyle Evans - CoreLogic Chief Data & Analytics Officer (Asia) T +61 2 8019 8143 E kyle.evans@corelogic.com.au | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential19 Kris Matthews - CoreLogic Executive General Manager – International T +61 7 3114 9871 E kris.matthews@corelogic.com.au David Maire - CoreLogic General Manager – Innovation T +61 2 8019 8202 E david.maire@corelogic.com.au

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