#RightToPayTax
‘Right To Pay Tax’ Campaign
Only 2.89 per cent of India's population pays tax! Struck by this revelation, Quicko, an
onlin...
Celebrity supporting #RightToPayTax
Lending support to the cause are media and entertainment industry veterans
• KV Sridha...
What is it about
Every time someone is told to pay tax, it comes across as being preachy and elicits
an unsurprising respo...
Vishvajit Sonagara
I am a huge supporter of technology in our daily lives, and I have seen
software turn complex tasks int...
KV Sridhar a.k.a ‘Pops’
“It is all about turning responsibilities into rights. It was nice to go back to
all that you enjo...
Rahul Puri
The idea of getting people to exercise their right to pay tax through a
software is "radical and game changing....
To Conclude
The campaign makes an earnest appeal to
citizens to exercise their right to pay tax for
better infrastructure ...
Don’t forget to File Returns on time, online.
of 9

Pops, Bharat Ranga and Mahesh Murthy feature in Quicko's 'Right To Pay Tax' campaign

Only 2.89 per cent of India's population pays tax! Struck by this revelation, Quicko, an online financial service started by Vishvajit Sonagara, kicked off a public service initiative, #RightToPayTax. With the support of Scarecrow Communications and Connect.1, the digital arm of Mukta Arts, it is aimed at motivating people to exercise their 'right' to pay tax. Lending support to the cause are media and entertainment industry veterans KV Sridhar aka 'Pops' (chief creative officer, Sapient Nitro, India), Bharat Ranga (former chief content and creative officer, Zee Group and founder RanCorp), Mahesh Murthy, (founder, Pinstorm and founding partner, Seedfund), Rahul Puri (MD, Mukta Arts), Rajesh Kejriwal (founder and CEO, Kyoorius) and Ayaz Memon (noted columnist and sports commentator). The campaign will be rolled out on the digital platform and will subsequently be extended to select television channels and multiplexes.
Published on: Mar 4, 2016
Published in: Economy & Finance      
Source: www.slideshare.net


Transcripts - Pops, Bharat Ranga and Mahesh Murthy feature in Quicko's 'Right To Pay Tax' campaign

  • 1. #RightToPayTax
  • 2. ‘Right To Pay Tax’ Campaign Only 2.89 per cent of India's population pays tax! Struck by this revelation, Quicko, an online financial service started by Vishvajit Sonagara, kicked off a public service initiative, #RightToPayTax. With the support of Scarecrow Communications and Connect.1, the digital arm of Mukta Arts, it is aimed at motivating people to exercise their 'right to pay tax’
  • 3. Celebrity supporting #RightToPayTax Lending support to the cause are media and entertainment industry veterans • KV Sridhar aka ‘Pops’ (chief creative officer, Sapient Nitro, India), • Bharat Ranga (former chief content and creative officer, Zee Group and founder RanCorp), • Mahesh Murthy, (founder, Pinstorm and founding partner, Seedfund), • Rahul Puri (MD, Mukta Arts), • Rajesh Kejriwal (founder and CEO, Kyoorius) • Ayaz Memon (noted columnist and sports commentator). The campaign will be rolled out on the digital platform and will subsequently be extended to select television channels and multiplexes.
  • 4. What is it about Every time someone is told to pay tax, it comes across as being preachy and elicits an unsurprising response, 'but what about my rights?' Since people are not very enthusiastic about discussing their duties, the perspective was changed to the ‘Right to Pay Tax’. In line with the thought, the speakers in the ads talk about basic rights that we, as citizens of the country, must have - the right to be connected through communication technology, the right to safety, the right to sports and digital infrastructure, or simply, the right to entertainment and well-designed public amenities. Each ad ends on the note that to avail all these, we must use our right to pay tax.
  • 5. Vishvajit Sonagara I am a huge supporter of technology in our daily lives, and I have seen software turn complex tasks into beautiful experiences for the common man. We are devoted to bringing about a social change in the way people interact with finances and financial instruments. “
  • 6. KV Sridhar a.k.a ‘Pops’ “It is all about turning responsibilities into rights. It was nice to go back to all that you enjoyed.
  • 7. Rahul Puri The idea of getting people to exercise their right to pay tax through a software is "radical and game changing." "We demand so many rights in terms of education, healthcare, roads, safety, etc. It's only when we pay our taxes that we can get all of this for us and our families. Quicko wants people to use their online platform to pay tax. When they narrated their vision, the idea immediately hit home. “
  • 8. To Conclude The campaign makes an earnest appeal to citizens to exercise their right to pay tax for better infrastructure and facilities.
  • 9. Don’t forget to File Returns on time, online.

Related Documents