What Millennials Want
in Meetings
Meetings Mean Business + Skift Present:
special
report
Millennial meeting attendees valu...
GREAT THINGS HAPPEN
WHEN PEOPLE
COME TOGETHER.
Stand-up with industry leaders to make
your voice heard.
Join Meetings Mean...
What Millennials Want in Meetings SKIFT REPORT 2015
3
Meetings Mean Business is an industry-wide coalition that was create...
What Millennials Want in Meetings SKIFT REPORT 2015
4
Executive Summary
Born roughly between 1980-2000, Millennials are of...
What Millennials Want in Meetings SKIFT REPORT 2015
5
Over the last 15 years, Millennials have entered the workforce durin...
What Millennials Want in Meetings SKIFT REPORT 2015
6
About Skift
Skift is a travel intelli-
gence company that
offers new...
of 6

Preview: Meetings Mean Business + Skift Present: What Millennials Want in Meetings

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event technologies that are more aligned with Millennials’ generational preferences.
Published on: Mar 4, 2016
Published in: Travel      
Source: www.slideshare.net


Transcripts - Preview: Meetings Mean Business + Skift Present: What Millennials Want in Meetings

  • 1. What Millennials Want in Meetings Meetings Mean Business + Skift Present: special report Millennial meeting attendees value face-­to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event technologies that are more aligned with Millennials’ generational preferences. www.skift.com www.meetingsmeanbusiness.com If you have any questions about the report please contact trends@skift.com. Skift Team + Meetings Mean Business
  • 2. GREAT THINGS HAPPEN WHEN PEOPLE COME TOGETHER. Stand-up with industry leaders to make your voice heard. Join Meetings Mean Business. www.MeetingsMeanBusiness.com | #MMBusiness Download the MMB app from iTunes or the Google Play Store @MeetingsMeanBiz
  • 3. What Millennials Want in Meetings SKIFT REPORT 2015 3 Meetings Mean Business is an industry-wide coalition that was created in 2009 to showcase the incredible value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face meetings and events industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities. Meetings Mean Business is organized around three central pillars: Creating Personal Connections – Personal relationships are at the core of every business decision and face-to-face meetings provide professionals with that personal interaction, which leads to deeper relationships. The ability to look a new business opportunity in the eye and close the deal with a handshake simply cannot be replicated. Face-to-face meetings more effectively capture the attention of participants, inspire positive emotional climates and drive collaboration by building meaningful business relationships. Meetings create a shared sense of missions and purpose, foster empathy across organizational lines and create camaraderie that positions an organization for success. Driving Positive Business Outcomes – Meetings and events deliver profits, help win new accounts, serve as education platforms and allow colleagues and partners to come together to innovate and achieve results. Organizations depend on face-to-face meetings to win new customers, close new deals and develop high-performing talent. The business outcome of a face-to-face meeting far exceeds any other. The ability to sit down one-on-one with colleagues and leaders across industries provides for instant collaboration and real-time productivity. Conventions and conferences serve as critical education platforms for profes- sionals and are key components for developing advanced skills and workforce training. Building Strong Communities – Outside of the results driven by business meetings, the industry creates hundreds of thousands of jobs, generates billions of dollars of revenue and supports communities across the country. The services provided by the meetings and travel industry often go unnoticed, but the economic impact is unmistakable. It is an economic engine, creating hundreds of thousands of jobs, generating billions of dollars in revenue and supporting communities across the country. Hosting an event, convention or trade show stimulates a region’s economy by bringing in new visitors, who stay in area hotels, eat in local restaurants, shop in neighborhood stores and bring new revenue to the destination. Bringing the industry together with one voice, Meetings Mean Business shows the real pow- er of what business meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities. For more information visit, www.MeetingsMeanBusiness.com, follow @MeetingsMeanBiz and download our app on iTunes or Google Play. About Us
  • 4. What Millennials Want in Meetings SKIFT REPORT 2015 4 Executive Summary Born roughly between 1980-2000, Millennials are often portrayed as preferring texting to talking and online to real life. The truth is that they prize face-to-face meetings as much as previous generations. This is because face-to-face meetings drive business, help maintain professional relationships, and promote personal and professional development better than any other medium. This has been the case for every generation throughout history. Of course, technology is a powerful complement to that live engagement be- fore, during and after a meeting. Technology has the ability to build attendance at face-to-face events and deliver exponentially more attention to stakeholders’ messaging and products on a global scale. A primary theme of this report focuses on how virtual content and digital communication have the ability to enhance face-to-face meetings. Millennials, or Generation Y, make up the largest segment of the U.S. workforce1 and they’re communicating loud and clear what they want in meetings and events. As a demographic that has heavily relied on technology since their child- hood years, Millennials are seeking more interactive face-to-face meetings with more digital connectivity. However, there is growing discussion among their ranks that, while the meetings industry has shown significant interest in conducting research around modern meeting design and event technology, there’s room for improvement in terms of real world implementation. Part of this report shares some present examples of new event technologies that help meeting attendees engage in new ways. Most of the conversation in the past revolving around Millennials has focused on technology as the primary generational trait. The argument has long held that the digital/analog divide defines the psychographic chasm between Gen Y and Boomer networking behavior. Although, there are significant socio-economic factors that are also impacting how and why Millennials want to engage with face-to-face meetings, which haven’t been significantly explored by the meetings and events industry.
  • 5. What Millennials Want in Meetings SKIFT REPORT 2015 5 Over the last 15 years, Millennials have entered the workforce during an extremely tumultuous time in American history when society’s traditional views about the national economy, global politics, formal education and urban living were dis- rupted at their foundational levels. That has caused a primary shift in Millennials’ priorities and worldviews. Because of those disruptions, Millennials are more inclined to believe that a wide network of professional contacts and continuing industry sector education are more important than advanced degrees or longevity with any one company for professional growth opportunities. For them, there is no such thing as a corporate ladder, and a college education provides fewer guar- antees and more debt than it did for previous generations. Therefore, meetings and events offer the best possible platform to help Millenni- als expand their networks, customize their self-education, and personalize their career paths. That is why Millennials are advocating for more effective meeting design and better ways to connect, both physically and virtually, in a shifting and highly competitive global marketplace. Major meeting industry organizations are supplying the research about why companies and associations should implement new meeting strategies. There’s also a wave of new event tech suppliers who have the tools to facilitate it, which also provide metrics data that help prove their ROI. Now, Millennials are saying, it’s time for meeting owners to take more advantage of all that intelligence and deliver on the promise of the future.
  • 6. What Millennials Want in Meetings SKIFT REPORT 2015 6 About Skift Skift is a travel intelli- gence company that offers news, data, and services to professionals in travel and professional travelers, to help them make smart decisions about travel. Skift is the business of travel. Visit skift.com for more. Executive Summary 5 Introduction 7 Millennial Attendees Want Face-to-Face 12 Why Millennials Value Live Networking & Education 15 The Disconnect Between Meeting Ideation & Implementation 18 How PCMA is Developing the Future of Meeting Design 20 The Rise of Hybrid Meetings & Event Tech 22 The Future of Meetings is Mobile 25 Behind the Rise of Event Apps 27 The ROI of Pre/Post Web Content 30 5 Key Strategies to Engage Millennial Attendees 32 Endnotes + Further Reading 33 Understanding the Next-Generation of Meetings 34 Professionals and Attendees About Skift 35 Table of contents

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