Marketing Strategy
Guide
powerd by:
Resolveoutsourcing.com rethink.reinvent.resolve
Nardas 7-point Marketing Plan
The purpose of Marketing Narda is to strengt...
Resolveoutsourcing.com rethink.reinvent.resolve
The Creative Plan
This design and content will be about promoting Nardas
p...
Resolveoutsourcing.com rethink.reinvent.resolve
The Media Plan
Build Facebook Twitter, Linked-in Awareness and Community
(...
Resolveoutsourcing.com rethink.reinvent.resolve
The Tools
The following are the two (2) Key Management Tools used to track...
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NARDA Marketing Plan JUNE 22 2013

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NARDA Marketing Plan JUNE 22 2013

  • 1. Marketing Strategy Guide powerd by:
  • 2. Resolveoutsourcing.com rethink.reinvent.resolve Nardas 7-point Marketing Plan The purpose of Marketing Narda is to strengthen mainstream awareness of the brand resulting to increase in products sales in the Philippine’s and foreign textile market. Narda’s products are highly distinguishable in the textile industry because of the extremely unique hand-woven designs and use of “ikat’ method of weaving indigenous to the Cordillera Administrative Region. This competitive advantage will be paired to the company’s business story and social responsibility creating a brand that is uniquely Filipino AND internationally competitive. The target market will be primarily Local and Foreign designers, Foreign Tourists, and OFW’s with a second segment that focuses on government agencies, local universities and colleges. The media to be used to reach the target market is a combination of E-media (Website/ Landing pages, Social Media, Blogs, Linked-in, Internet Bulletin Boards, Client/Network List, Email Marketing) Non-media components ( Strengthen awareness of the business story, fusion marketing with other Filipino companies, Involvement in Expos and bazaars ) Info- Media ( Flyers, Brochures, Catalogs, Club Speakerships) and Maxi and Mini media channels ( TV and Radio guesting and spots, Magazine articles, improve outdoor signage) Narda’s niche caters to local and international buyers’ growing need for unique Filipino products known for the quality of materials, originality of design, and the contribution it provides to the nation. The business identity is to provide opportunities to the women of Cordillera to better themselves and their family’s lives ultimately contributing to the world standing of Philippine textile industry. The budget will be (Refer to latest contract) month/year.
  • 3. Resolveoutsourcing.com rethink.reinvent.resolve The Creative Plan This design and content will be about promoting Nardas past and continuing success in the Philippine and international textile markets and fashion scene. This will be reinforced company meme of the “Filipino/ Cordillera man/woman” and tagline “Own a piece of Cordillera (Filipino) Art” The personality of the brand will be contemporarily Filipino; warm, lively, unique, world class; Infused with Cordillera tradition of hard-work, value of family, and weaving expertise.
  • 4. Resolveoutsourcing.com rethink.reinvent.resolve The Media Plan Build Facebook Twitter, Linked-in Awareness and Community (Populate and Engage) Involve fashion and lifestyle Bloggers in promoting past and present success articles, new fashion designs and events. Optimize Website Landing pages that will lead to online sign-ups and/or sale. Integrate Videos in online and offline marketing activities. Build and/or Develop Client and/or Network database optimizing marketing activities. Utilize targeted email marketing to target associations and companies in brand and product promotions Position online and offline media content to strengthen the promotion of the business story and corporate social responsibility. Create a company meme and tagline promoting the company business story. Increase presence in National and International Trade and fashion events. Utilize tri-media in reinforcing the over-all mainstream movement.
  • 5. Resolveoutsourcing.com rethink.reinvent.resolve The Tools The following are the two (2) Key Management Tools used to track the Narda’s Marketing Campaign (Nardas MC): Narda’s Key performance Indicators (Nardas MC KPI’s)  Marketing Calendar – Total timeline of the marketing activities including the media type, allocated budget, and duration for each marketing activity.  Task Assignment – Serve as the map of the designation and responsibilities of each member of the marketing team. DMKompass Key performance measures (Nardas MC KPM’s)  Program targets – Marketing goals set up prior to start of the Marketing Campaign.  Resource List – Inventory tracker for materials ( e.g. collaterals, databse, designs, etc.) used or created by the marketing activities..  Media Monitors – The Primary Marketing Campaign progress tracker. Measures the performance of individual marketing activity and creates a periodic “snapshot” of the Marketing Campaign.

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