#coolinfo
#hurricanecon
Cool
Infographics
APRIL 11, 2014
Randy Krum
President, InfoNewt
@rtkrum
Coolinfographics.com/
hurricanecon
Intro to Infographics
174 Newspapers/Day
Dr. Martin Hilbert, USC, 2007
Up from 40 in 1986
TB
Petabyte
20 PB/Day
50 PB
Facebook
Data Warehouse
250 PB
1990 1999 2008 2017
25,000
50,000
75,000
100,000
125,000
Global Internet Traffic Growth
(Petabytes/Month)
Over 100,000
Peta...
Image by Will Lion, 2008
bingiton.com
80% of the brain is dedicated to
visual processing
University of Rochester, 2004
The human brain is a
pattern recognition machine
NASA needs humans...
planetfour.org
...to analyze Mars
Picture Superiority Effect
European Journal of Cognitive Psychology 18(6), 2006
10% 65%
Text or Audio Only Text + Picture
...
Advertising Understands
What is an infographic?
DataVisualizations
Infographics
Tell
Stories
3-Part Story Format
Introduction/Foundation
Call-To-Action/Conclusion
Ah-Ha!
The Main Event
Introduction
Conclusion
Ah-Ha!
The Main Event
www.rothira.com/tower-of-beer
Visualizing data compares
multiple values and puts
the information into
CONTEXT
There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Big fonts are NOT data vi...
2012
2,405,518,376
Global Internet Users
You can’t visualize a
number by itself
There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Approximately
7,157,504,9...
There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Approximately
317,808,917...
The
5-Second
Rule
Quick <5sec
Long >5min
Key
Message
What is the ONE
thing you want your
audience to
remember?
“Google makes money
from advertising!”
Tall
Format
bit.ly/PtorFg
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Search term =
“Infographic”
Intro to Infographics
Marketing Infographics
Popular,
Interesting,
Related
Topics
Share
Data
About
Yourself
Infographic
PR
Share
Internal
Data
Online Lifespan
How long will your
infographic content
remain relevant?
Royal Wedding
= One Week
BP Oil Spill
= One Month
deathandtaxesposter.com Jess Bachman, 2012
= OneYear
= One Month...EveryYear
www.frightcatalog.com/halloween-history/
= Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
SEO
Infographics and
Web spiders
can’t see your
infographic
Text
Meta-Data
Alt Text
The Goal:
Quality, High Ranking Links
Mashable
Facebook,Twitter & Pinterest
DON’T COUNT
Relevance
Popular Content
Unrelated to site
Intro to Infographics
Marketing Infographics
Internal Infographics
Financial
Data
Sales
Data
Social Media Strategy
Complex Connections
Quantitative Data
Qualitative
Data
Annual
Reports
Corporate
Sustainability
Report
Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
#1 Be Accurate
1X
9X
1X
3X
Area = 0.79in2
Diameter = 1in
Area = 0.785in2
Diameter = 1in
Area = 7.07in2
Diameter = 3in
Area...
#2
Be
Focused
#3 Be Transparent
#4 Be Attractive
theconversationprism.com
#5 BeVaried
#6 Clear Footnotes
Include URL to the original infographic
http://company.com/infographic
© creative
commons
copyright OR
Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
Infographic Tools
Don’t Use the Templates!
0"
5"
10"
15"
20"
25"
30"
35"
1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02"
Title&
Series"1"
Series"2"
Clean up your charts
32# 32#
28#
12#
15#
12# 12# 12#
21#
28#
Jan# Feb# Mar# Apr# May#
2002 Store Openings
Design With Objects
Excel Conditional Formatting
Excel Conditional Formatting
Vector Graphics
OmniGraffleAdobe Illustrator
Visio PowerPoint Inkscape
Image Editing
Adobe Photoshop Pixelmator
AcornGIMP
The Noun Project
thenounproject.com
Wordle.net
chartle.net
Coolinfographics.com/Tools
Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
Infographic Tools
Visualizing Weather
Hurricane
Infographics
DataVisualization
Discovery vs. Communication
Wind Maps
hint.fm/wind/
August 29, 2012 - Hurricane Isaac
FernandaViégas, Google DataVisualization Group
flic.kr/p/eqdtMyIDV Solutions
Historical Hurricane Tracks
www.csc.noaa.gov/hurricanes/#
Forecast.io
bit.ly/coolinfogroup
coolinfographics.com/book
Contact
infonewt.com
randy@infonewt.com
coolinfographics.com
@rtkrum
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
National Tropical Weather Conference infographics presentation April 2014
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National Tropical Weather Conference infographics presentation April 2014

Custom presentation for the April 2014 meeting of the National Tropical Weather Conference @hurricanecon. http://www.hurricanecenterlive.com/ Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers. Major topics included: - The Science of Infographics - Online Marketing Infographics - Internal Confidential Infographics - Data Visualization Design Tips - Software applications and website design tools - Weather Visualizations for the public audience
Published on: Mar 3, 2016
Published in: Marketing      Technology      
Source: www.slideshare.net


Transcripts - National Tropical Weather Conference infographics presentation April 2014

  • 1. #coolinfo #hurricanecon Cool Infographics APRIL 11, 2014
  • 2. Randy Krum President, InfoNewt @rtkrum
  • 3. Coolinfographics.com/ hurricanecon
  • 4. Intro to Infographics
  • 5. 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007 Up from 40 in 1986
  • 6. TB Petabyte
  • 7. 20 PB/Day 50 PB
  • 8. Facebook Data Warehouse 250 PB
  • 9. 1990 1999 2008 2017 25,000 50,000 75,000 100,000 125,000 Global Internet Traffic Growth (Petabytes/Month) Over 100,000 Petabytes/Month in 2016 CiscoVisual Networking Index, 2013 2014
  • 10. Image by Will Lion, 2008
  • 11. bingiton.com
  • 12. 80% of the brain is dedicated to visual processing University of Rochester, 2004
  • 13. The human brain is a pattern recognition machine
  • 14. NASA needs humans... planetfour.org ...to analyze Mars
  • 15. Picture Superiority Effect European Journal of Cognitive Psychology 18(6), 2006 10% 65% Text or Audio Only Text + Picture Memory retention after 3 days
  • 16. Advertising Understands
  • 17. What is an infographic?
  • 18. DataVisualizations
  • 19. Infographics Tell Stories
  • 20. 3-Part Story Format Introduction/Foundation Call-To-Action/Conclusion Ah-Ha! The Main Event
  • 21. Introduction Conclusion Ah-Ha! The Main Event www.rothira.com/tower-of-beer
  • 22. Visualizing data compares multiple values and puts the information into CONTEXT
  • 23. There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Big fonts are NOT data visualizations!
  • 24. 2012 2,405,518,376 Global Internet Users You can’t visualize a number by itself
  • 25. There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Approximately 7,157,504,906 total people on Earth US Census Bureau (USCB) April 2014
  • 26. There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Approximately 317,808,917 total people in the U.S. US Census Bureau (USCB) April 2014
  • 27. The 5-Second Rule Quick <5sec Long >5min
  • 28. Key Message What is the ONE thing you want your audience to remember? “Google makes money from advertising!”
  • 29. Tall Format
  • 30. bit.ly/PtorFg
  • 31. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Search term = “Infographic”
  • 32. Intro to Infographics Marketing Infographics
  • 33. Popular, Interesting, Related Topics
  • 34. Share Data About Yourself
  • 35. Infographic PR
  • 36. Share Internal Data
  • 37. Online Lifespan How long will your infographic content remain relevant?
  • 38. Royal Wedding = One Week
  • 39. BP Oil Spill = One Month
  • 40. deathandtaxesposter.com Jess Bachman, 2012 = OneYear
  • 41. = One Month...EveryYear www.frightcatalog.com/halloween-history/
  • 42. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  • 43. SEO Infographics and
  • 44. Web spiders can’t see your infographic Text Meta-Data Alt Text
  • 45. The Goal: Quality, High Ranking Links Mashable
  • 46. Facebook,Twitter & Pinterest DON’T COUNT
  • 47. Relevance Popular Content Unrelated to site
  • 48. Intro to Infographics Marketing Infographics Internal Infographics
  • 49. Financial Data
  • 50. Sales Data
  • 51. Social Media Strategy
  • 52. Complex Connections
  • 53. Quantitative Data
  • 54. Qualitative Data
  • 55. Annual Reports
  • 56. Corporate Sustainability Report
  • 57. Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips
  • 58. #1 Be Accurate 1X 9X 1X 3X Area = 0.79in2 Diameter = 1in Area = 0.785in2 Diameter = 1in Area = 7.07in2 Diameter = 3in Area = 2.355in2 Diameter = 1.73in WRONG CORRECT
  • 59. #2 Be Focused
  • 60. #3 Be Transparent
  • 61. #4 Be Attractive theconversationprism.com
  • 62. #5 BeVaried
  • 63. #6 Clear Footnotes Include URL to the original infographic http://company.com/infographic © creative commons copyright OR
  • 64. Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips Infographic Tools
  • 65. Don’t Use the Templates! 0" 5" 10" 15" 20" 25" 30" 35" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Title& Series"1" Series"2"
  • 66. Clean up your charts 32# 32# 28# 12# 15# 12# 12# 12# 21# 28# Jan# Feb# Mar# Apr# May# 2002 Store Openings
  • 67. Design With Objects
  • 68. Excel Conditional Formatting
  • 69. Excel Conditional Formatting
  • 70. Vector Graphics OmniGraffleAdobe Illustrator Visio PowerPoint Inkscape
  • 71. Image Editing Adobe Photoshop Pixelmator AcornGIMP
  • 72. The Noun Project thenounproject.com
  • 73. Wordle.net
  • 74. chartle.net
  • 75. Coolinfographics.com/Tools
  • 76. Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips Infographic Tools Visualizing Weather
  • 77. Hurricane Infographics
  • 78. DataVisualization Discovery vs. Communication
  • 79. Wind Maps hint.fm/wind/ August 29, 2012 - Hurricane Isaac FernandaViégas, Google DataVisualization Group
  • 80. flic.kr/p/eqdtMyIDV Solutions
  • 81. Historical Hurricane Tracks www.csc.noaa.gov/hurricanes/#
  • 82. Forecast.io
  • 83. bit.ly/coolinfogroup
  • 84. coolinfographics.com/book
  • 85. Contact infonewt.com randy@infonewt.com coolinfographics.com @rtkrum

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