Presented by :
Rubina Isidore
Difference in the past and present
scenarios
Customer affiliation to the brands
CCD
Cadbury
Coke –a-Cola
Get personal
 Sell happiness
Live up to your promise
Keep it cool (and fun)
Design an experience
Stay consistent
Smaller Market
Limited Capacities
Inadequate Logistic & Strength
Insufficient Funds
AC Segment – Godrej
Customer Service by branded products
Proper channel of Markets
Value addition Eg. Bonus points and...
Complementary products
Changing the mindset of the consumers
Indirect Comparison with competitors

Dominated by local markets
Loyalty and trust of the customers towards
them
Price sensitivity of Indians
Reliance on wo...
THANK YOU
Pricing issues for branded products
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Pricing issues for branded products

Published on: Mar 4, 2016
Published in: Business      Education      
Source: www.slideshare.net


Transcripts - Pricing issues for branded products

  • 1. Presented by : Rubina Isidore
  • 2. Difference in the past and present scenarios Customer affiliation to the brands
  • 3. CCD Cadbury Coke –a-Cola
  • 4. Get personal  Sell happiness Live up to your promise Keep it cool (and fun) Design an experience Stay consistent
  • 5. Smaller Market Limited Capacities Inadequate Logistic & Strength Insufficient Funds
  • 6. AC Segment – Godrej Customer Service by branded products Proper channel of Markets Value addition Eg. Bonus points and discounts on future shopping Pricing Expansion Give them an experience • Cadbury • Samsung ad
  • 7. Complementary products Changing the mindset of the consumers Indirect Comparison with competitors 
  • 8. Dominated by local markets Loyalty and trust of the customers towards them Price sensitivity of Indians Reliance on word of mouth
  • 9. THANK YOU