Native Advertising
The biggest thing in Marketing since ages ago
Native advertising is a web
advertising method in which the
advertiser attempts to gain attention
by providing content ...
Paid
Owned
Earned
Labeling
HuffPo labeling
BuzzFeed labeling
Mashable labeling
Linked In labeling
Success measures
Church versus State
Embrace change.
“The media industry is bifurcated into two
distinct worlds: the struggling traditional
segment that lon...
@rebeccacaroe
rebecca@creativeagencysecrets.com
http://www.slideshare.net/rcaroe/
Native advertising - a briefing for The Icehouse, Auckland, New Zealand
Native advertising - a briefing for The Icehouse, Auckland, New Zealand
Native advertising - a briefing for The Icehouse, Auckland, New Zealand
Native advertising - a briefing for The Icehouse, Auckland, New Zealand
Native advertising - a briefing for The Icehouse, Auckland, New Zealand
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Native advertising - a briefing for The Icehouse, Auckland, New Zealand

What is Native Advertising and how can it be used by businesses who want to accelerate growth?
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Native advertising - a briefing for The Icehouse, Auckland, New Zealand

  • 1. Native Advertising The biggest thing in Marketing since ages ago
  • 2. Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience
  • 3. Paid Owned Earned
  • 4. Labeling
  • 5. HuffPo labeling
  • 6. BuzzFeed labeling
  • 7. Mashable labeling
  • 8. Linked In labeling
  • 9. Success measures
  • 10. Church versus State
  • 11. Embrace change. “The media industry is bifurcated into two distinct worlds: the struggling traditional segment that longs for a simpler, more profitable past that will never return; and the vibrant, entrepreneurial segment that is reinventing the industry before our eyes. The simple act of choosing to live on the new, wide-open frontier is a powerful step toward success.”
  • 12. @rebeccacaroe rebecca@creativeagencysecrets.com http://www.slideshare.net/rcaroe/

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