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Natural and Organic Personal Care Products in the U.S., 5th Edition

In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup'which during 2005-2010 boomed 61% to $7.7 billion'could top $11.0 billion as of 2016. Already, natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market: Many of the players have finally learned that their moisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions. And 'green' consumers are more receptive, too, even to the point of remaining loyal to natural HBC brands in the recession of 2008-2009. But what comes next' In the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America; and by changing world economics that will start to reverse the generations-old flow of U.S. brands to developing countries. The opportunities get hotter and hotter... But is it time to begin looking for the cracks' Packaged Facts' newest edition of our best-selling guide to the natural HBC market portrays its molten dynamics. Separate chapters on skincare, haircare, and makeup contain historical and future dollar patterns, together with Packaged Facts' famous in-depth analysis. Extensive demographic data from Packaged Facts' own February 2011 consumer survey are also included. Plus the battle profiles of Better Botanicals, Clorox/Burt's Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed.
Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Natural and Organic Personal Care Products in the U.S., 5th Edition

  • 1. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Natural and Organic Personal Care Products in the U.S., 5th Edition Published on December 2011 Report Summary In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup'which during 2005-2010 boomed 61% to $7.7 billion'could top $11.0 billion as of 2016. Already, natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market: Many of the players have finally learned that their moisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions. And 'green' consumers are more receptive, too, even to the point of remaining loyal to natural HBC brands in the recession of 2008-2009. But what comes next' In the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America; and by changing world economics that will start to reverse the generations-old flow of U.S. brands to developing countries. The opportunities get hotter and hotter... But is it time to begin looking for the cracks' Packaged Facts' newest edition of our best-selling guide to the natural HBC market portrays its molten dynamics. Separate chapters on skincare, haircare, and makeup contain historical and future dollar patterns, together with Packaged Facts' famous in-depth analysis. Extensive demographic data from Packaged Facts' own February 2011 consumer survey are also included. Plus the battle profiles of Better Botanicals, Clorox/Burt's Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed. Table of Content Chapter 1: Executive Summary Report Parameters in Terms of Products, Retail Channels, and Solar Systems 'Natural' Often Encompasses 'Organic' Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011 Forecast: Natural HBC Predicted to Reach $13.6 Billion in 2016 Table 1-1: Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions) Skincare Category Radiant at $5.9 Billion in 2011 Forecast: Natural Skincare Category to Ascend to $9.4 Billion in 2016 Natural Haircare Bumps Up to $2.1 Billion in 2011 Forecast: Natural Haircare to Surpass $3.5 Billion in 2016 Makeup Category Climbs to $455.0 Million in 2011 Forecast: Natural Makeup in Fast-and-Slow Progress to $735.0 Million in 2016 Americans Were Still Awakening to Natural HBC in 2005-2011 'Ubiquity' Describes Natural HBC's Explosion Across U.S. Retail Channels Natural, Mass, Prestige, Direct Channels in 'Big Blur'' A Help or Hindrance' Let's Not Get Sick! At Least 40,000 Doors in Natural Food/HBC Channel Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 1/13
  • 2. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Almost 40% of Adults Read Labels on Personal Care Products A Third Keep Trying Natural Brands Till Finding Ones That Work High Prices a Big Drag for Some'But Others Don't Care Natural Skincare and Haircare User-Bases Are Nearly Equal in Size Table 1-2: Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months) Chapter 2: The Overall U.S. Natural Personal Care Market Highlights Introduction 'Natural' vs. 'Organic' 'Natural' Often Encompasses 'Organic' Formula, Positioning Determine Inclusion of Brands in This Report Report Parameters in Terms of Products, Retail Channels, and Solar Systems Sales Through All Channels Included in Our Estimates Methodology Glossary Twenty-One Useful Definitions 'Apps' Carbon Footprint Carbon Offset (also, Carbon Credit) Cosmeceutical CPG Direct Ethnic Fair Trade Green HBC Hydrosol Market versus Category versus Segment Mass Retail Channel(s) m-Commerce Over the Counter (OTC) Prestige and Pop Prestige Shopper Marketing SKU Specialty Supermarket, Chain Drugstore, Mass Merchandiser Sustainable (also, Renewable) The Products Three Natural HBC Categories: Skincare, Haircare, and Makeup Skincare Haircare Makeup (Color Cosmetics) Typical Natural HBC Ingredients Rare Ingredients Afford Unique Positionings Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 2/13
  • 3. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Seven Controversial Ingredients 1,4-Dioxane Bisphenol-A (BPA) Hydrosols Parabens Phthalates Propylene Glycol SLFs (Sulfates) Regulation and Safety NSF/ANSI 305: 'A Living Document' Interview with Jaclyn Bowen, Soldier for Quality Organic Content Table 2-1: History of Organic Personal Care Products Regulation and Standards in the United States, 1990-2011 Overall Market Size and Growth Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011 Americans Were Still Awakening to Natural HBC in 2005-2010 Table 2-2: U.S. Retail Dollar Sales of Natural and Organic Personal Care Products, by Category, 2005-2010 (Dollars in Millions) Skincare Category Radiant at $5.9 Billion Natural Haircare Bumps Up to $2.1 Billion Makeup Category Climbs to $455.0 Million Market Composition: Skincare Still Dominates, But Haircare Gains Ground Table 2-3: Share of U.S. Retail Dollar Sales of Natural Personal Care Products, by Category, 2002-2010 Market Composition: Organic Formulations Account for a Quarter of Retail Dollars Market Composition: Mass Gains Slightly, Natural Grocery Loses Ground, 'Other' Channels Win Share Table 2-4: Share of U.S. Retail Dollar Sales of Natural or Organic Personal Care Products, by Retail Channel, 2006-2011 (Dollars in Thousands) Factors in Future Overall Market Growth Natural HBC Bucks 2008-2009 Recession, Offers Golden Potential Beyond 2011 Americans of All Ages Use Natural HBC Boomers the Original Advocates of Safer HBC Gen X Preaches Natural/Organic to Its Grandkids Gen Y (Millennials) Hardest to Impress Kids Under 7 More and More Targetable'But Through Parents 'Ubiquity' Describes Natural HBC's Explosion Across U.S. Retail Channels ... And for Older Kids, Aspirational Marketing Devotees and Dabblers: The Greenest of Us Use Non-Natural HBC, Too Natural, Mass, Prestige, Direct Channels in 'Big Blur'' A Help or Hindrance' Let's Not Get Sick! Natural/Organic Efforts of HBC Majors May Be Mistrusted Natural Haircolor, Nail Polishes to Bolster Entire Market Projected Overall Market Sales Natural HBC Predicted to Reach $13.6 Billion in 2016 Table 2-5: Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions) Natural Skincare Category to Ascend to Nearly $9.4 Billion Haircare to Surpass $3.5 Billion Natural Makeup in Fast-and-Slow Progress to $735.0 Million In Longer-Range Forecast, $24.2 Billion Possible in 2022 Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 3/13
  • 4. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Chapter 3: Insights and Opportunities Highlights Insights and Opportunities Four Issues to Address 'Organic' Is Nice, but Let's Think 'Natural' Ubiquity and a Sharper Sword Go International'Right Now! Hot Spots for 2012 Chapter 4: The Natural Skincare Category Highlights The Products Scope of Natural Skincare Category Natural/Organic Skincare Products Useful in Every Lifestage Healthy = Beautiful The Natural Skincare Category's Seven Segments Skincare Proper Hand & Body Lotions Deodorant Soap Bath Products Suncare Shaving Products Fragrance Classed with Various Other Natural Skincare Products Skincare Needs of Ethnic Consumers 'But Ethnics Spend More on Non-Ethnic Skincare Products Ethnic Preferences in Natural Skincare Can Cross Over to Mainstream Skincare for Teens/Tweens/Babies Natural Skincare Category Size and Growth Skincare Category Pumps to $5.9 Billion in 2011 Table 4-1: U.S. Retail Dollar Sales of Natural and Organic Skincare Products, 2005-2010 (Dollars in Millions) 'Skincare Proper' Commands Share of Mass-Retail Sales by Product Segment' 'But Natural Grocery/HBC Stores Still Dominate Share of Sales by Outlet Table 4-2: Share of U.S. Retail Dollar Sales of Natural or Organic Skincare Products, by Retail Channel, 2006-2010 (Dollars in Thousands) Factors in Future Growth Some Factors in Overall Market Growth Are Operative in Skincare Category, Too Natural Skincare Is Recession-Resistant In 2011, Americans of All Ages Consume Natural Skincare Products Beware the Monster Frogs: America Fears Carcinogens, Other Toxins in Homes and Water Tables Natural Skincare's Bridges to Prestige and Mass Are Price, Universal Positionings on Conditions/Concerns Rise of Ethnics to Help Natural Skincare Sales Grow for Next 30 Years Women Re-Experience Acne During Menopause Natural Fragrance a Tiny Niche in 2011, But Consumers Are Exploring It Projected Sales Natural Skincare Category to Jump to $9.4 Billion by 2016 Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 4/13
  • 5. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Long-Range, Natural Skincare Could Hit $16.5 Billion in 2022 Table 4-3: Projected U.S. Retail Dollar Sales of Natural/Organic Skincare Products, 2010-2016 (Dollars in Millions) The Marketers of Natural Skincare Products In 2011, Still More Than 1,000 Competitors In Mass, Few Significant Natural Skincare Marketers, But Collective Power Grows Specialists Dominate Natural Skincare Table of Marketers and Brands Table 4-4: Leading Marketers of Natural Skincare Products, and Their Representative Brands, 2011 Marketer and Brand Share Many Natural Skincare Brands on Deck for Future Glory Clorox, Hain Celestial Lead Skincare Proper 'and Same Duo Lead in Hand & Body Lotion, Too Top Natural Deodorant Players Are Colgate and French Transit Soap Segment: Clorox/Burt's Bees, Dr. Bronner's Outpace Rivals Suncare: California Baby Outcrawls Much Bigger Companies Skincare Proper Hand & Body Lotion Deodorant Bubble Bath International Product Trends Notes on Use of PLA Data In 2011, U.S. Still Hotbed for New Natural Skincare Products Table 4-5: Introductions of New Natural Skincare Products, by Country, June 10, 2009-June 10, 2011 'Organic' and 'Natural' Lead Skincare Descriptors on Labels Table 4-6: Introductions of New Natural Skincare Products, by Claims/Tags Printed on Labeling, June 10, 2009-June 10, 2011 Four Interesting New Natural Skincare Products Consumer Advertising and Promotions Traditional Natural Skincare Ad Media Give Way to New and Newer Media Videos, Viral and Otherwise Banner Ads on the Web Print Ad Themes for Natural Skincare Products Refreshing Thirsty Skin We Get Results Wedding Green Thinking with Personal Health Fighting Blemishes During Menopause Aromatherapy and Stress Relief Showcase Ads Our Sources of Natural Skincare Ads Chapter 5: The Natural Haircare Category Highlights The Products Natural Haircare Category Defined Same Three Product Segments as Mainstream, But Different Emphases Shampoo and Conditioner Styling Products and Treatments Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 5/13
  • 6. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! All Other Cosmeceutical Functions Haircare Needs of U.S. Ethnic Population Sectors Hispanics African Americans Asians Category Size and Growth Natural Haircare Blasts to $1.9 Billion in 2010 Table 5-1: U.S. Retail Dollar Sales of Natural and Organic Haircare Products, 2005-2011 (Dollars in Millions) Shampoo, Conditioner Still Rule Natural Haircare Sales by Segment Dollars Migrate From Natural Grocery Channel to Mass and Direct' Then Away from Mass Table 5-2: Share of U.S. Retail Dollar Sales of Natural or Organic Haircare Products, by Retail Channel, 2006-2011 (Dollars in Thousands) Factors in Future Growth Overall Market Positives Hold True in Natural Haircare Category Natural Haircare Brands Not So Easily Commoditized As Non-Natural Brands' Where's the Foam'! You'll Keep It, If You Treat It Nice African Americans Best Ethnic Target for Natural Haircare Marketers But It's Getting Easier to Position to Hispanics and Asians ... And Minorities Are More Green-Minded Than Whites Positioning to U.S. Blacks Ties in With Rising Economies in Africa Natural Haircolor to Boom Projected Sales Natural Haircare to Regain Double-Digit Pace, Will Hit $3.5 Billion in 2016 Table 5-3: Projected U.S. Retail Dollar Sales of Natural/Organic Haircare Products, 2010-2016 (Dollars in Millions) Long-Range Forecast: $6.4 Billion in 2022 The Marketers of Natural Haircare Products In 2011, Competitors in Natural Haircare May Top 1,200 In Mass, Only Nine (9) 'Significados' ... But a Collective Force of 26 Other Marketers/Brands Lies in Wait Specialists Dominate Natural Haircare Table of Marketers and Brands Table 5-4: Leading Marketers of Natural Haircare Products, and Their Representative Brands Marketer and Brand Share Vogue Rules Natural Haircare Universe of Nine Key Marketers in Mass Vogue, Estee Lauder Are Natural Shampoo Leaders Vogue, Dabur/Namaste the Strongest in Conditioners Estee Lauder is Sole Natural Player of Note in Shampoo-Conditioner Combo Packs Dabur/Namaste, Vogue, Estee Lauder Dominate Hairdressings Dabur/Namaste Has the Best-Selling Natural Relaxer Renpure the Only Significant Marketer of Natural Hairspray in Mass Namaste Dominates Hairdressings Namaste Has the Best-Selling Natural Relaxer Few or No Significant Showings in Other Product Segments International Product Trends Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 6/13
  • 7. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! About PLA Data' New Natural Haircare Product Activity Centers on United States Table 5-5: Introductions of New Natural Haircare Products, by Country, June 10, 2009-June 10, 2011 'Natural,' 'Upscale,' 'Organic' Are Top Claims/Tags on Natural Haircare Intros Table 5-6: Introductions of New Natural Haircare Products, by Claims/Tags on Labels, June 10, 2009-June 10, 2011 Budding Natural Haircare Product Trends: Dry Shampoo, Haircolor Dry Shampoo Haircolor Consumer Advertising and Promotions Digital Media Level the Natural Haircare Playing Field Haircare Blogs Videos, Viral or Not In Mags, Natural Haircare Products Relegated to Ad Showcases Sources of Natural Haircare Ad Examples Chapter 6: The Natural Makeup Category Highlights The Products Parameters of the Natural Makeup Category Four Natural Makeup Segments Are Face, Eye, Lip, Nail Face Makeup Eye Makeup Lip Color Nail Polish Special Note: Expect Lots of Action in Natural Nail Polish Segment Natural Makeup Is Increasingly Cosmeceutical Category Size and Growth Natural Makeup Category Reaching $455.0 Million in 2011 A Category with Strong Drivers and Limiters Table 6-1: U.S. Retail Dollar Sales of Natural and Organic Makeup (Color Cosmetics), 2005-2011 (Dollars in Millions) Lipcolor Is Dominator of Natural Makeup Sales in Mass Channels Natural Grocery Channel Moves the Most Natural Makeup, But Is Leaking Share of Sell-Through Table 6-2: Share of U.S. Retail Dollar Sales of Natural or Organic Makeup Products, by Retail Channel, 2006-2011 (Dollars in Thousands) Factors in Future Growth Natural Makeup's Recession-Resistance Calling All Girls' of All Ages Boomer Women as Trailblazers Gen-X Women Guide Their Households Through Hard Times Gen-Y Women the Most Comfortable With Technology Teens, Tweens Have Lip Gloss Habits Makeup Choice a Very Personal Matter Does This Face Powder or Lipstick Work' Do They Have My Shade' Vanity Overrules Wellness'So 'Natural' Will Continue to Outsell 'Organic' This Could Be Major: Non-Toxic Nail Polishes Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 7/13
  • 8. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Projected Sales Natural Makeup to Hit $735 Million in 2016 Table 6-3: Projected U.S. Retail Dollar Sales of Natural/ Organic Makeup (Color Cosmetics), 2010-2016 (Dollars in Millions) Natural Makeup's Long-Range Forecast: $1.3 Billion in 2022 The Marketers As of 2011, Still 300-Plus Natural Makeup Marketers ... But a Mere Four Are Significant in Mass Most Natural Makeup Firms Are Privately Held Specialists Table of Marketers and Brands Table 6-4: Leading Marketers of Natural Makeup, and Their Representative Brands Marketer and Brand Share Four Natural Makeup Stars in Mass: Shiseido/Bare Escentuals, Clorox/Burt's Bees, Physicians Formula, Yes To Carrots Eye Makeup: Physicians Formula Still the Lone Natural Standout Face Makeup: Physicians Formula Rules Here, Too Lip Makeup: Clorox/Burt's Bees Remains Dominant Nail Polish/Treatments: Clorox/Burt's Bees the Only Real Player/Brand in Mass International Product Trends Interpreting PLA Data on Natural Makeup Rollouts' U.S. Accounts for Half of New Natural Makeup Launches Table 6-5: Introductions of New Natural or Organic Color Cosmetics (Makeup) Products, by Country, June 10, 2009-June 10, 2011 Top Three Claims on New Natural Makeup SKUs: 'Natural,' 'Upscale,' 'Organic' Table 6-6: Introductions of New Natural or Organic Color Cosmetics (Makeup) Products, by Claims/Tags Printed on Labeling, June 10, 2009-June 10, 2011 Consumer Advertising and Promotions Print, Broadcast Complemented by Lower-Budget Media'Small Natural Makeup Marketers Empowered Natural Makeup Print Ads Beauty Blogs, Facebook Pages, and Consumers' Own Reviews Viral and Promo Videos Majors Fight Back with Own Ad Strategies Our Sources for Natural Makeup Ads Chapter 7: The Competitive Situation Highlights The Competitive Situation Brief Overview Natural HBC Marketers Embrace Cross-Channel Ubiquity 'Organic' Is the Ideal, But 'Natural' Is More Practical on the Supply-Side Multicultural Consumers Seek Natural and Green Products International Involvements Are Timely Deals: Acquisitions, Divestments, and a Bankruptcy 2011 2010 2009 2008 2007 2006 Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 8/13
  • 9. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Eight Competitive Profiles Follow' Competitive Profile: Dabur India Ltd./Namaste Laboratories Turnover of R41.1 Billion in 2011 Namaste Empowered on International Scene Competitive Profile: The Estee Lauder Cos., Inc./Aveda Corp. Net Sales Leap to $8.8 Billion in FY2011 Estee's Brand Stable Keyed to Reflect Real-Life Natural-to-Synthetic HBC Ratio Four Natural Brands Out of 30 Aveda Grassroots Research Labs Ojon Origins Estee's New Retail Model: High Touch Other Estee Lauder Brands Competitive Profile: The Hain Celestial Group, Inc. Net Sales Hit $1.1 Billion (Again) in Fiscal 2011 Hain Actively Works Both Sides of Atlantic'and Pacific, Too Hain as Serial Acquirer Many Hain Celestial Brands Are Household Words Competitive Profile: L'Oreal S.A./The Body Shop International PLC Sales of '19.5 Billion in 2010 Very Good Outlook for 2011 Founded in 1976, the Body Shop Is Age 5 in L'Oreal Years L'Oreal's Stable of Other Beauty Brands Competitive Profile: Natural Products Group LLC/Arbonne and Nature's Gate Sales Estimated at About $500.0 Million Arbonne International LLC Gets a High-Powered CEO Levlad, Inc., and Its Blue Chip, Alterno Nature's Gate Brand Three Natural Soap Marketers to Watch British Hipster Soap, Soap Nuts, and Soap That Sells Itself Marketer to Watch: Lush Handmade Cosmetics, Ltd. Sales Estimated at $350-$400 Million in 2011 Lush Vertically Integrates/The Power of Lush Out-of-the-Box Thinking Creates a Co-Positioning for Every Customer Marketer to Watch: NaturOli Beautiful LLC Naturoli Built Upon Ethics and a Sense of Adventure Soap Nuts Bolster NaturOli's Sales Base Marketer to Watch: Sappo Hill Soapworks Skyrocketing Sales of Soap, Just Soap Chapter 8: Distribution and Retail Highlights Distribution Product Paths for Natural HBC: Traditional Four-Step, DSD, and Direct Sales At the Retail Level At Least 40,000 Doors in Natural Food/HBC Channel Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 9/13
  • 10. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Focus on Green Retail Trends: Zero Waste, Precycling, and Homemade HBC Albertson's Pledged to Zero Waste in 2012 Precycling: Where Are the Zero-Packaging Stores' Crafting Natural HBC at Home May Spawn Small-Batch Firms Distributor Profile: United Natural Foods, Inc. (UNFI) Net Sales Top $4.5 Billion in Fiscal 2011 UNFI, Largest Natural Grocery/HBC Distributor, Moves 60,000 Products UNFI Unloads Non-Natural HBC, Sticks With Natural Versions Retailer Profile: Kokua Country Foods, Inc./Kokua Market Chapter 9: The Natural HBC Consumer Highlights The Packaged Facts Online Consumer Survey 2011 Packaged Facts Interviews 2,000 Adults How to Read the Index The Overall Gauge Table 9-1: Composition of Respondent-Base for Packaged Facts' Online Consumer Survey, by Demographic Factor, 2011 (Adults, In Recent 12 Months) Use of Natural Personal Care Products: Psychographics and Attitudes Almost 40% of Adults Read Labels on Personal Care Products A Third Keep Trying Natural Brands Till Finding Ones That Work High Prices a Big Drag for Some'But Others Don't Care Lingering Concerns Regarding Natural HBC Safety and Efficacy Consumers Define "Natural," "Organic," and "Green" America Strives to Be Well Packaging Social Media and E-Tail: A Nation Going, Going'Gone!'Digital Table 9-2: Share of Packaged Facts Survey Respondents, by Level of Agreement with 28 Statements/Attitudes Regarding Natural/Organic Personal Care Products, and/or These Products' Sales and Marketing Contexts, 2011 (Adults, In Recent 12 Months) Overview of the Natural HBC Consumer A Thriving Market, Driven by Few Users'! That Spells Big Potential Natural Skincare and Haircare User-Bases Are Nearly Equal in Size Table 9-3: Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months) Natural HBC User-Base Features Women, Relative Youth, Kids, College Natural HBC Use Skews to Hispanics, African Americans Table 9-4: Demographic Factors in Use of Any Natural or Organic Personal Care Products, 2011 (Adults, In Recent Twelve Months) The Consumer of Natural Skincare Products One in 10 Adults Uses Natural Skincare Products Moisturizer, Deodorant Most Widely Used Natural Skincare Items Table 9-5: Share of U.S. Users/Purchasers of Natural or Organic Skincare Products, by Product Segment, 2011 (Adults, In Recent Twelve Months) Boomers, College Grads, Both Genders, Are Stars in Natural Skincare Base Table 9-6: Demographic Factors in Use of Natural or Organic Skincare Products, 2011 (Adults, In Recent Twelve Months) The Consumer of Natural Haircare Products In Natural Haircare Category, Too, One in 10 Adults Are Users Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 10/13
  • 11. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Haircare Products the Best Accepted of Natural HBC Categories Table 9-7: Share of U.S. Users/Purchasers of Natural or Organic Haircare Products, by Product Segment, 2011 (Adults, In Recent Twelve Months) Only Suburbanites Stand Out in Natural Haircare User-Base Table 9-8: Demographic Factors in Use of Natural or Organic Haircare Products, 2011 (Adults, In Recent Twelve Months) The Consumer of Natural Makeup Products One in Eight Women Use Natural Makeup Foundation the Most Popular Natural Makeup Type Table 9-9: Share of U.S. Users/Purchasers of Natural or Organic Makeup Products, by Product Segment, 2011 (Adults, In Recent Twelve Months) Twentysomethings, Presence of Kids, Affluence, All Point to Novelty Factor Table 9-10: Demographic Factors in Use of Natural or Organic Makeup (Color Cosmetics) Products, 2011 (Adults, In Recent Twelve Months) Use of Selected Natural HBC Brands Burt's Bees the Most Widely Used Natural HBC Brand Table 9-11: U.S. Users of Natural or Organic Skincare, Haircare, and Makeup Products, by Use of Five Key Brands, 2011 (Adults, in Thousands; Recent 12 Months) Appendix: Addresses of Selected Marketers Natural and Organic Personal Care Products in the U.S., 5th Edition (From Slideshare) Page 11/13
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