The Post Recession Landscape
By Nikki Mendonça
President, OMD EMEA
November 2010
The new normal
Mapping the New Normal
• Insert map here
The most pertinent trends of the new normal
Digital is driving the new normal and making us:
Smarter1 3Freer 4Cocooned 5Collaborative2Empowered
29%
of the global population
are internet users
by 201331%
25%
of search results for the
world’s top 20 largest
brands are...
And the
change has
been
profound
Smarter1
The smart phone
revolution
10
Allowing us to work, shop, play smarter
Mobile applications now manage our daily lives
Technologies help maximise household spend
Empowered2
One week’s worth of consumer backlash
UGC and open source put consumers in charge
17
Giving them unprecedented influence over
product innovation and shared info...
Social networking is empowering
grass roots movements and driving
how we relate to brands, manage our
health, help the wor...
Accelerating the power of crowds
Socialisation of commerce
Influencing business models, marketing approaches
and paths to purchase
Confidential. Do not repurpose or distribute.
Freer3
We are living in an increasingly free world
Opting for advertising
brings free music
Freemium titles allow
free play
Free ...
Take a seat
… and a rentable world
Cocooned4
Home entertainment growth is keeping people in
Transmedia draws consumers into the brand
Brand stories that unfold across different platforms put the
consumer at the cen...
Collaborative5
Power in brand partnerships
Ownable events
Going beyond sponsorships to build more direct relationships
with consumers
Purpose as well as profit
Tetra Pak Taiwan Earth
Day
What does the new normal mean for our industry
1.
Investment in communities, social
media and utility communications
2.
Increased focus on
customer lifetime value
3.
‘Re...
5.
Performance-based
compensation with greater ‘skin
in the game’
6.
‘Creative technologists’ developing
branded, ownable ...
The Post Recession Landscape
By Nikki Mendonça
President, OMD EMEA
November 2010
ZileleBiz 2010: OMD / Nikki Mendonca
ZileleBiz 2010: OMD / Nikki Mendonca
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ZileleBiz 2010: OMD / Nikki Mendonca

Published on: Mar 4, 2016
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Transcripts - ZileleBiz 2010: OMD / Nikki Mendonca

  • 1. The Post Recession Landscape By Nikki Mendonça President, OMD EMEA November 2010
  • 2. The new normal
  • 3. Mapping the New Normal • Insert map here
  • 4. The most pertinent trends of the new normal
  • 5. Digital is driving the new normal and making us: Smarter1 3Freer 4Cocooned 5Collaborative2Empowered
  • 6. 29% of the global population are internet users by 201331% 25% of search results for the world’s top 20 largest brands are linked to user-generated content 34% of bloggers post opinions about brands and products 78%of consumers trust peer recommendations - only trust advertisements 14% 25% of under-24s in markets such as Italy and the UK now agree that they ‘like the idea’ of renting rather than owning a luxury item. Around $88billion estimated to be spent via mobile commerce by 2012 in the US 620million mobile search queries are estimated to be performed per day by 2012 43% of mobile users will access social networks from mobile devices by 2013 64% of global mobile data traffic will be video by 2013 The evidence is everywhere of Europeans washed clothes at a lower temperature (30 degrees) in the past year 33% has overtaken pornography as the #1 Social media web activity Before the recession in 2007 felt that their children had a say in important decisions, by 2009 this had dropped to 30% 39% of Europeans
  • 7. And the change has been profound
  • 8. Smarter1
  • 9. The smart phone revolution 10
  • 10. Allowing us to work, shop, play smarter
  • 11. Mobile applications now manage our daily lives
  • 12. Technologies help maximise household spend
  • 13. Empowered2
  • 14. One week’s worth of consumer backlash
  • 15. UGC and open source put consumers in charge 17 Giving them unprecedented influence over product innovation and shared information
  • 16. Social networking is empowering grass roots movements and driving how we relate to brands, manage our health, help the world… 500m Facebookers – 50% log on in any given day More content uploaded in 60 days than created by major broadcasters in 60 years Number of Twitter users increases daily by 300,000
  • 17. Accelerating the power of crowds
  • 18. Socialisation of commerce Influencing business models, marketing approaches and paths to purchase
  • 19. Confidential. Do not repurpose or distribute. Freer3
  • 20. We are living in an increasingly free world Opting for advertising brings free music Freemium titles allow free play Free goods drive subscriptions
  • 21. Take a seat … and a rentable world
  • 22. Cocooned4
  • 23. Home entertainment growth is keeping people in
  • 24. Transmedia draws consumers into the brand Brand stories that unfold across different platforms put the consumer at the centre of content
  • 25. Collaborative5
  • 26. Power in brand partnerships
  • 27. Ownable events Going beyond sponsorships to build more direct relationships with consumers
  • 28. Purpose as well as profit Tetra Pak Taiwan Earth Day
  • 29. What does the new normal mean for our industry
  • 30. 1. Investment in communities, social media and utility communications 2. Increased focus on customer lifetime value 3. ‘Real-time’ analytics to optimise ROI and customer engagement 4. Greater integration of disciplines
  • 31. 5. Performance-based compensation with greater ‘skin in the game’ 6. ‘Creative technologists’ developing branded, ownable products and services 7. An acceleration of alignment and consolidation to deliver greater efficiencies 8. Media agencies will emerge as the nucleus of the new marketing ecosystem evolving from an exclusively paid model to a more complex paid/owned/earned model
  • 32. The Post Recession Landscape By Nikki Mendonça President, OMD EMEA November 2010

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