«NATIONAL ESIGN i
@ Ministry of Commerce, Industry and Tourism of Colombia
#FutureThrough Design
J. Ricardo Mejia S...
CONTENT
PAS T
/ / background / / I
' CONTEXT
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BACKGROUND
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WORK IN PROGRESS
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Level of knowledge
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WORK IN PROGRESS
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The Ministry of Commerce, Industry and Tourism
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WORK IN PROGRESS
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WORK IN PROGRESS
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Design Academia
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WORK IN PROGRESS
-present-strategy | Stakeholders
ASCD [2011] RAD [2004]
— 100 members -65% Design schools
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WORK IN PROGRESS
-present-strategy | Stakeholders
National Design Program | l. iticaido l‘i‘li”'i (S
ESS
| Conceptual Framework
CONCEPTUAL FRAMEWORK
National Design Program | l. Ricardo MeiiaS
WORK IN PROGRESS
-present-strategy | Design—Driven Innovation
DESIGN-DRIVEN INNOVATION
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WORK IN PROGRESS
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THE EVOLUTION
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WORK IN PROGRESS
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WORK IN PROGRESS
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RAND EXPERIENCE
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WORK IN PROGRESS
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WORK IN PROGRESS
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KNOWLEDGE TRANSFER ABOUT DESIGN
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Manual ofdesign and innovation in th...
| Strategic Lines > KNOWLEDGE TRANSFER ABOUT DESIGN.
STRATEGIC PES (Product, Experience and Service)
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| Strategic Lines > KNOWLEDGE TRANSFER ABOUT DESIGN.
79 ”Design and Innovation Workshops for Business Competitiveness”
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REPOSITORY OF CASE S...
WORK IN PROGRESS
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Documentary series: ...
| Strategic Lines >VIEWING AND PROMOTING SUCCESSFUL DESIGN CASES
Samp| e’s design in Colombia (application) with 90 cases
...
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WORK IN PROGRESS
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I | Public policies and strategic plan > Integral design tutoring project PADI+20I3
J. Ricardo Mejia S.
Design + Innovation consultant
e —jrmejias@pktweb. com
-~{www. pktweb. com}~-
Illustrated bysbiba...
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National Design Programm / Presentation in Cape Town World Design Capital

Published on: Mar 3, 2016
Published in: Design      
Source: www.slideshare.net


Transcripts - National Design Programm / Presentation in Cape Town World Design Capital

  • 1. «NATIONAL ESIGN i @ Ministry of Commerce, Industry and Tourism of Colombia #FutureThrough Design J. Ricardo Mejia S. Design + Innovation consultant e -jrmejias@pktweb. com -~{www. pktweb. com}~-
  • 2. CONTENT PAS T / / background / / I ' CONTEXT National Design Program 4 Minc” Mam 603' @MinC| T-Colombia 5 S” a re u u l I : E STRATEGY l~ : E . a 5 Model 7 Stakeholders [ Ix 2 map ' u. i : $ , 3 8 Framework 10 E. RS, RW,5 I I ' ' 11 l-D-A BACKGROUND I E 9 Pnefgégfilgle“ I .30 1 Cases : § 12 Fr‘- 96 , g 13 Design 2 studies : K; Insertion I Brand : 14 Experience I I 3‘-. Strategic Lines 15 P. S.R. S. 17 Llnel 18 Line2 Line3 PRESENT / / work in progress/ / I Knowledge transfer strategies HandBook PES —Tool Workshops Repository of case studies Seminar PADI Documentary Samples National Design Program | l ‘gr FUTURE / / envision/ / L 20 Thefuturelit ‘ the learning projects ENVISION
  • 3. BACKGROUND —past—cases l Ill II-ihiiiil V -'1r= .i1 > % itoiiiii . 1' " ill-. iiii-. i'il= .iii-il: a' {(, ,,. _,, ili mm , ’ Iiiilhi : iri_i1l H114-. iiiiiir. National Design Program | l. ilitaido l‘»‘li”'l 9‘.
  • 4. Implementation IKE! -l—l—| % [Murillo R. 2010] Value in [U NAL, 2009] ‘ ‘ . ‘ 0 / ‘/ Ibiianiiiiaiilh n ' P: d vix ’ I, ,'~‘ é__. ». I’ ‘A I ' ‘~ Co. Creation Position » ‘fitixiri, UNAL. 2007] | f M Rr°{Q' ¥ [UNAL. 2009] [MinC| T-PND.20ll] Innovation .2 I [U. Sabana. 2011] National Design Program | l. Ricardo Meiia S.
  • 5. WORK IN PROGRESS -present-current situation | SI/ IE & Design Level of knowledge about deslgn Considering design as a process Not knowing anything about design SME5 (muiium) . . — - - - - - ' ‘ ' ' ' ' - - ‘ ‘ - ‘ - : )IIIITr. II. RI- _ _ _ _ _ - — - ’ ' ’ ‘ lI'?1Ii1Mlll SMES Noginieslmenl ' ' ' ' ' ' ’ ' ' ' Ii vl3I»‘n; |I‘ Knowledge '" ‘"3" level design Level of contact with design ‘I, ’ Perrviaienjt invesjrmenji /1 IR bsljn OPICS Understanding , ' design is innovation I Inves in lam l LMCS Design National Design Program | l. ilitaido l‘i‘li”'l 9‘.
  • 6. WORK IN PROGRESS -preSent—context | MinC| T maingoal The Ministry of Commerce, Industry and Tourism (Spanish: Ministerio de Comercio, Industria y Turismo) OI‘ MinC| T, is the national executive ministery of Goverment of Colombia concerned with promoting economic growth though trade, tourism and industrial growth.
  • 7. WORK IN PROGRESS -present-context | Model >| E nsejo Superiorde] I """""""" " M’ Consejo Superiorde| ( ____________ ___: — Cornertio Exterior . T L ; ____________ __ Conseio Superlorde ; )| PequefiayMediana Empresa MINISTERIO CIT Oficina Asesoria Juridica Oficina Asesoria de Planeacion Sectorial Oficina de Asuntos Legales lnternationales Oficina de Control lnterno Oficina de Sistema de information Oficina de Estudios Egomimicos‘ VICEMINISTRO DE VICEMINISTRO DE SECRETARIA VICEMINISTERIO DE COMERCIO EXTERIOR TURISMO GENERAL DESARROLLO EMPRESARIAL Diremisn de Direction de Direction de Direction Direction de Direction de Direction Direction de Direction de (omerdo Exterior Relaciones Integration Inversion Calioad y Desarrollo Analisis Sectorial Produttividad Micro, pequena Regulation Comerciales Etonomica Extrarijeray Sostenible yProrriotion vCoiripetitividad yrnediana ernpresa V Servitios 9“i; ,‘fig'f, ‘;g; d€ PROGRAMA NACIONAL Cornertiales DE DISENO Subdirettorde Disefioyildinon de Opeladones National Design Program | ’u. i:li: l Ll’ 7
  • 8. WORK IN PROGRESS -present-strategy | Model Design Academia . , MinC| Te / Sl’lEs National Design Program | l. iticaido l‘i‘li”'i 9‘.
  • 9. WORK IN PROGRESS -present-strategy | Stakeholders ASCD [2011] RAD [2004] — 100 members -65% Design schools & _ _ -77 BA and BSc . lll"C'T~ -2 MA and MSC / ‘ -1 PhD SMES National Design Program | l. iticaido l‘i‘li”'i (S
  • 10. WORK IN PROGRESS -present-strategy | Stakeholders National Design Program | l. iticaido l‘i‘li”'i (S
  • 11. ESS | Conceptual Framework CONCEPTUAL FRAMEWORK National Design Program | l. Ricardo MeiiaS
  • 12. WORK IN PROGRESS -present-strategy | Design—Driven Innovation DESIGN-DRIVEN INNOVATION National Design Program | l. iticaido lmlcli (S
  • 13. WORK IN PROGRESS -present-strategy | Design values I . j," : I I f! . ~. '—I / I * I ‘ea ‘ I‘ If I‘ "4' Empaty Prospection / I 7 R I I ‘E. r. T T Synthesis Prototyping National Design Program | I. iticaido I‘i‘Ii”‘i (S
  • 14. WORK IN PROGRESS -present-strategy | Integral Design Approach [IDA] oi: ERo INTEGRAL -I-0IIalj’S "sIraIe. jlc service I-radiIionaI “core. service. I)roJe, cI Scope. serve . Opportunity Productorservice . . serve thebusmess Strategysettmg EXp| Orat,0n devempmem Production Implementation theuser National Design Program | I. iticaido I‘i‘Ii”'j (S
  • 15. WORK IN PROGRESS -present-strategy | implementing design THE EVOLUTION IIie CuIIure. oI Desijn Desijn as a IuncIion Desijn as or proie, cI [ No desijn
  • 16. WORK IN PROGRESS -present-strategy | Implementing design ‘I/ “ liIi'lERIiF: IiTi}i'. iIi National Design Program | I. iIicaido lmlci (S
  • 17. WORK IN PROGRESS -present-strategy | Brand experience RAND EXPERIENCE National Design Program | I. iticaido I‘i‘Ii”'j (S
  • 18. WORK IN PROGRESS -present-strategy | PSS PSS National Design Program | I. Ricaido I‘i‘Ii”'j (S
  • 19. WORK IN PROGRESS -present-strategy | Strategic Lines ‘ LEI Knowledge transfer about design. Viewing and promoting successful design cases. . I Public policies and strategic plan. National Design Program | I. Ricaido I‘i‘Ii”‘j (S
  • 20. ESS | Strategic Lines > KNOWLEDGE TRANSFER ABOUT DESIGN KNOWLEDGE TRANSFER ABOUT DESIGN National Design Program | I. Ricardo Me[i'aS
  • 21. WORK IN PROGRESS -present-strategy | Strategic Lines KNOWLEDGE TRANSFERABOUT DESIGN C’-9/® MIPYMES T/ I5[/ ' DISENADOFIES . ... . -. '.. ... ._""' / . -_: _—___. _ . ... - . ... .-. ._«. ---____ —. ... ., . .._. ._. .. . _.. Il'! 'f""' r T -. i ii National Design Program | I. Ritaido T‘i‘Ii”'j (S
  • 22. WORK IN PROGRESS -present-strategy | Strategic Lines KNOWLEDGE TRANSFERABOUT DESIGN Manual ofdesign and innovation in the development of SMEs lNNOVAC| oN Y DISENO ,4l1-‘‘’r‘V ‘ ’ AAAAAAAAAAAAAAA SAND 3'7 G r *«t. C+_‘~ r l ‘L S-ril ‘ lL‘Is‘loI'l: Il‘-IN i _IIl»*I. IlIo» MANUAL DEL KHPRESAIIO National Design Program | I III. i ill: I Iirii
  • 23. | Strategic Lines > KNOWLEDGE TRANSFER ABOUT DESIGN. STRATEGIC PES (Product, Experience and Service) '¢’ Sraltelwoltlers 3 FYOCQSSQS R2aS0ur('.2.S National Design Program | J. Rrcardo Mejia S.
  • 24. | Strategic Lines > KNOWLEDGE TRANSFER ABOUT DESIGN. 79 ”Design and Innovation Workshops for Business Competitiveness” carried out for4,I23 business people and 6I29 citizens in 34 cities around the country. saint Vuncmt and the jggras Grenad‘Ifies»C _‘ ipa 9 ragua Aruba (NId. ) Curacao , ... _ (N| d-) Costa - Caracas Rica [ Panama Venezuela ’ it I I I7’ 0uito- _ Ecuador » I “'3 ‘II Guayaquil. ' I 9 »’-'. n‘a. .'nrm‘ National Design Program | I. Ricardo Mejia S.
  • 25. WORK IN PROGRESS -present-strategy | Strategic Lines VIEWING AND PROMOTING SUCCESSFUL DESIGN CASES. VIEWING I-‘. ND PROIVIOTING SUCCESSFUL DESIGN CASES National Design Program | I. Ricardo Iinicii (S
  • 26. WORK IN PROGRESS -present-strategy I Strategic Lines VIEWING AND PROMOTING SUCCESSFUL DESIGN CASES. REPOSITORY OF CASE STUDIES National Design Program | I. Ricardo ImIctI (S
  • 27. WORK IN PROGRESS -present-strategy | Strategic Lines VIEWING AND PROMOTING SUCCESSFUL DESIGN CASES Documentary series: 35 Design case studies in colombian I/ ISI/ IES. Success through design. Haciael éxito_ ~ por el camino del diseno 1" ct ""'-5.'. ..L'. ‘.. Serie documental (am: dc éxiro tie diseno industrial en MIPYMES colombianas '""P''' P‘ y Mi mes PP“ D‘ Im. ... ».. BI; -tut’ National Design Program | I Ric. i 'IL"I, II‘Ii S
  • 28. | Strategic Lines >VIEWING AND PROMOTING SUCCESSFUL DESIGN CASES Samp| e’s design in Colombia (application) with 90 cases a - fa ri V01 lodos lo: Va (1101 do into mu“, un (anouy | obrq Diseno en Colom Ia a. ..a. ..t. . pa dw-mm-Mo ¢. ... ... .t. . . ».~. .u. .a. I I Vet uwndoénlo _ pot doporumonlo I / '. / / . - I I / . / - RE «bi elm ow-«es» £2012 Tacos los cerechos reservacos Vlaestrar-o ae Dtsei-‘to en Color-tma National Design Program | I. Ricardo MeIia S.
  • 29. WORK IN PROGRESS -present-strategy | Public policies and strategic plan PUBLIC POLICIES AND STRATEGIC PLAN National Design Program | I. Ricardo Ir, rIcrI (S
  • 30. WORK IN PROGRESS -present-strategy I Public policies and strategic plan INTERNATIONAL CO-CREATION ROUNDTABLE p1ciE_ITIITII politic ‘-pUI)IIC r. L; (ii. !l()‘i If A _ pl C 7,, ’ , )__ "sauce I‘ coma ‘‘ National Design Program | I III. I ilc I l‘. ‘Ii
  • 31. WORK IN PROGRESS -present-strategy | Publicpoliciesandstrategicplan 9thInternationalConterenceonDesign&Emotion in 2014 in Colombia the colors Of care Universidad de ggggg We L¢; ¢4 W . Feb 1 : Apr 15 October 6 and 7 Lteadliiie rot lcdl papers, short papers ril1(JdF? fiq. ‘J'l N, ,.. r.(; .Ia—, ri m acceptance wr)rk<. ho(i<. Vi/ cvrksitoos 8ogota', Ca| i, Medellin [d'wl, "> _ October 8-10 Ma’ I5 ’ MGYI (TI)l¥II'H'Ii(n- Bogota W“'I<'~l“"i‘ r-~r*-rt-r'~'»r<'rrr s. .ii. ..ii . ,. .i. ... .. i. ... .ry I! .llIll‘. ( . .,. ir. 3 AP’ I ’ July 15 II(lIlfl(_. JIl()I1 or . :(CL*pi. Jr(c — papers. and dcsigri Deadhne (0, gar‘), Regsmmon . ,eQU, ,ed C-T50‘ for authors to be in proceedings ' we SUb]l. ‘Cl to modrfrca: -orx (nerve or alteration National Design Program | I. Ricardo MeIia S.
  • 32. I | Public policies and strategic plan > Integral design tutoring project PADI+20I3
  • 33. J. Ricardo Mejia S. Design + Innovation consultant e —jrmejias@pktweb. com -~{www. pktweb. com}~- Illustrated bysbibarrav@gmaiI. com

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