A Sense of Purpose
Presented by:
Richard L. P. Solosky, MNM,
Strategy Architect
Turnaround Strategies Presented to:
Nation...
Making Progress
“Don’t Push Growth, Remove the
Factors Limiting Growth”
Peter Senge, The Fifth Discipline - The Art & Prac...
Shared Vision
Community Vision:
Advancement of SAR Profession
Organizational Vision:
NASAR recognized nationally as
the ce...
Conference
Awareness
Excitement
Credibility
Collaboration
Critical to Generate…
2011
Financial Stability
Financial Goal:
3 month Operating Reserve
Revenue Growth
1. Membership
2. Certification
3. Fundraising
Marketing Research
Camaraderie
&
Knowledge
“If you can’t
describe what
you are doing
as a process,
you don’t know
what you...
Environmental Scan
• Market Analysis
• Community Engagement
• Competitive Analysis
• Trend Analysis
Market Awareness
1.What the market is.
2.Where we are at in the market.
3. How we got there.
4. Where we want to go next i...
Task Force
Competitive
Analysis
Benefits of
Membership
Advisory Committee
Innovation
Technical
Standards
Membership - Why Join?
& Knowledge
Camaraderie,
Community
Connection
Technical Information
Social Interaction
Pride
Purpose
Compassion
Stories
Marketing Strategy
 A logo does not equal a
brand.
 A website does not equal a
digital presence.
 A Facebook page does ...
Content Marketing
Content marketing creates & distributes relevant content
to drive action to the target audience.
“People...
Content Marketing Tactics
Blog
Testimonials/Success Stories
Social Media
Multimedia/Images/Video
eNewsletters/eMagazines
I...
Internet Presence
Build Brand
First Impressions
Get to the Point!
“Above the Fold”
Images Matter
Easy Navigation
“Call To ...
Engagement
Information Sharing
Information Repository
Advocacy
NGAUS surveyed over 2,800 members on their needs,
resulting in a clean, responsive, and user friendly
website .
Social Media
Think One Web
• Not Individual Siloes
• It’s a Conversation - Listen
• Drive Traffic to Website
• Each Channe...
Collaboration
Education/Certification
Goal: National/Industry Standard
• Expanded Programs - ie:
• SAR Awareness for AHJ
• Initial Actio...
Competitive Advantage
1. Using a unique asset. And,
or…
2. Having outstanding
execution.
Fundraising
• Capital Campaign
• SAR Museum
• Research & Development
• Corporate Sponsorships
• SAR Collaborative Project
...
Thank You!
Dream Big
Plan Big
Execute Big
Achieve Big
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Nonprofit Turnaround Strategies Presentation

Turnaround strategies presented to National Association for Search and Rescue to build foundation, grow membership, and improve finances.
Published on: Mar 3, 2016
Published in: Government & Nonprofit      
Source: www.slideshare.net


Transcripts - Nonprofit Turnaround Strategies Presentation

  • 1. A Sense of Purpose Presented by: Richard L. P. Solosky, MNM, Strategy Architect Turnaround Strategies Presented to: National Association for Search and Rescue
  • 2. Making Progress “Don’t Push Growth, Remove the Factors Limiting Growth” Peter Senge, The Fifth Discipline - The Art & Practice of the Learning Organization
  • 3. Shared Vision Community Vision: Advancement of SAR Profession Organizational Vision: NASAR recognized nationally as the certifying body for First Responders.
  • 4. Conference Awareness Excitement Credibility Collaboration Critical to Generate…
  • 5. 2011 Financial Stability Financial Goal: 3 month Operating Reserve
  • 6. Revenue Growth 1. Membership 2. Certification 3. Fundraising
  • 7. Marketing Research Camaraderie & Knowledge “If you can’t describe what you are doing as a process, you don’t know what you are doing.” What Can We Learn?
  • 8. Environmental Scan • Market Analysis • Community Engagement • Competitive Analysis • Trend Analysis
  • 9. Market Awareness 1.What the market is. 2.Where we are at in the market. 3. How we got there. 4. Where we want to go next in the market. Knowing:
  • 10. Task Force Competitive Analysis Benefits of Membership
  • 11. Advisory Committee Innovation Technical Standards
  • 12. Membership - Why Join? & Knowledge Camaraderie,
  • 13. Community Connection Technical Information Social Interaction Pride Purpose Compassion Stories
  • 14. Marketing Strategy  A logo does not equal a brand.  A website does not equal a digital presence.  A Facebook page does not equal an engaged community, AND…  A press release does not equal press coverage. Tactics Do Not Lead to Strategy Strategy Leads to Tactics
  • 15. Content Marketing Content marketing creates & distributes relevant content to drive action to the target audience. “People inherently want to do business with the foremost authority in the field. It makes them feel more confident about their choice.”
  • 16. Content Marketing Tactics Blog Testimonials/Success Stories Social Media Multimedia/Images/Video eNewsletters/eMagazines Infographics Events/Contests
  • 17. Internet Presence Build Brand First Impressions Get to the Point! “Above the Fold” Images Matter Easy Navigation “Call To Action”
  • 18. Engagement
  • 19. Information Sharing
  • 20. Information Repository
  • 21. Advocacy NGAUS surveyed over 2,800 members on their needs, resulting in a clean, responsive, and user friendly website .
  • 22. Social Media Think One Web • Not Individual Siloes • It’s a Conversation - Listen • Drive Traffic to Website • Each Channel has its own Rules • Consistent Message
  • 23. Collaboration
  • 24. Education/Certification Goal: National/Industry Standard • Expanded Programs - ie: • SAR Awareness for AHJ • Initial Actions • New Technology • Train the Trainer • Pricing
  • 25. Competitive Advantage 1. Using a unique asset. And, or… 2. Having outstanding execution.
  • 26. Fundraising • Capital Campaign • SAR Museum • Research & Development • Corporate Sponsorships • SAR Collaborative Project Develop an Exciting Plan Example:
  • 27. Thank You! Dream Big Plan Big Execute Big Achieve Big

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