Register Now!!!
• To highlight the challenges & opportunities available in the
halal industry
• To provide strategies for marketing halal
...
Program: Day 1
• 08.00 am
Registration and Networking
• 09.00 am
Welcome Address
Dr. Abdul Kabur Ibrahim, CEO, Asif Intern...
Program: Day 2
• 8.30 am Registration
• 9.00 am
Case Studies on Marketing Halal Services: The Challenges in Marketing Isla...
Speaker
Mr. RJ. Liow
Founder and CEO
AYS Group
Dato’ Seri Jamil Bidin
Managing Director/Chief
Executive officer of Halal
I...
• * HRDF –SBL Claimable
• Early Bird Rate: RM 980.00 per person (Early bird must register and
pay before March 31st, 2014)...
• Kindly fill the enclosed registration form & fax it to
Tel: +603-626 38550, Fax: +603-626 20564
OR
• Email the form to f...
AYS Sdn Bhd (AYS), manages equity investment in the fast moving consumer
goods and educational industries.
AYS provides sp...
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AYS co-organizes National Conference on Marketing Halal 2014: Creating New Economy. New Wealth

This out of the box, first of its kind conference is the 1st of 3 conferences which will be jointly organized by AYS Lifestyle and Asif International for 2014. Dates: May 20th to 21st 2014, KL. Check out www.marketinghalal.net for more information. Sign up by March 31st for early bird discount! Watch this space for our next 2 exciting conferences coming your way: 1. International Halal Cosmetics Conference, Exhibition and Business Matching, September 2nd to 3rd, 2014. 2. World Halal Ingredients Conference, Exhibition and Business Matching, November 18th to 19th, 2014.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - AYS co-organizes National Conference on Marketing Halal 2014: Creating New Economy. New Wealth

  • 1. Register Now!!!
  • 2. • To highlight the challenges & opportunities available in the halal industry • To provide strategies for marketing halal • To provide information on the global halal industry • To explore cross - border trade opportunities in the halal sector Objective of the Conference
  • 3. Program: Day 1 • 08.00 am Registration and Networking • 09.00 am Welcome Address Dr. Abdul Kabur Ibrahim, CEO, Asif International (M) Sdn Bhd • 09.10 am Official Opening and Speech by Guest of Honor Dato Sri Mustapa Bin Mohamed, Minister for International Trade and Industry, Malaysia (Invited) • 09.25 am MOU signing between Asif International (M) Sdn Bhd and AYS Sdn Bhd • 09.35 am Tea Break & Press Conference • 10.15 am Keynote Address: Marketing Halal: Creating New Economy. New Wealth Mr.RJ.Liow, Founder & CEO, AYS Sdn Bhd • 11.00 am Marketing Malaysia Halal to the World: Opportunities and Challenges Awaiting Malaysian Companies Dato Sri Jamil Bidin, CEO,Halal Industry Corporation, Malaysia • 11.45 am New Market Creation with Halal Market as a Blue Ocean Strategy Mr. Raj Kumar, Vice President of Global Consulting, UCSI Blue Ocean Strategy Consulting Group • 12.30 pm Halal Certification as a Competitive Advantage for Companies Competing in the Global Markets Tuan Haji Wan Johari, Halal Expert • 1.15 pm Lunch Break & Networking Programme (Day 1) • 2.15 pm Panel Discussion: Critical Success Factors in Managing A Successful Halal Operation – The Industry Experience Moderator: Mr. Raj Kumar, Vice President of Global Consulting, UCSI Blue Ocean Strategy Consulting Group Panelists: Tuan Haji Wan Johari, Halal Expert Mr. Othman Md. Yusoff (Chairman: Nestle Halal Committee, and Manager – Halal Affairs, Nestle Malaysia) • 3.00pm The Do’s and Don’ts when Marketing Halal Consumer Products to Non-Muslim Majority Markets Datin Prof Dr Clara L. Chee, Clara International Beauty Group Sdn Bhd • 3.45pm Tea break • 4.00pm How Can The Food Industry Leverage On The Trends And Opportunities in the Halal New Economy? Dato’ Nelson Kwok: Founder of Nelson Franchise & President of Malaysia Retail Chain Association • 4.45pm Panel Discussion: Critical Success Factors When Marketing Halal – The Industry Experience Moderator: Mr. Yunus Ali, Assistant Professor,Monash University Panelists: Dato’ Nelson Kwok: Founder of Nelson Franchise & President of Malaysia Retail Chain Association Mr. Mark Tiemen, Halal Logistic Specialist • 5.30 pm End of Day 1
  • 4. Program: Day 2 • 8.30 am Registration • 9.00 am Case Studies on Marketing Halal Services: The Challenges in Marketing Islamic Finance v Conventional Banking CEO, CIMB Islamic • 9.45 am Marketing Halal Travel: The New Wave in Halal Industry? Mr. Foo Kok Teng, General Manager, Kris International Traveltours Sdn Bhd 10.30 am Tea break • 10.45 am Public Relations as a Strategic Tool in Communicating Corporate and Brand Personalities When Marketing Halal Ms. Sairana Mohd Saad, Communication Advisor • 11.30 am Creating Multimillion Dollar Business by Marketing through Social Medias Ms. Fione Tan, CEO, eOneNet.com • 12.15 pm Government Incentives for Malaysian Companies in the Halal Industries Director, Industry Development, Halal Industry Development Corporation Malaysia • 1-2 pm Closing Remarks, Lunch & Networking Programme (Day 2)
  • 5. Speaker Mr. RJ. Liow Founder and CEO AYS Group Dato’ Seri Jamil Bidin Managing Director/Chief Executive officer of Halal Industry Development Corporation Sdn Bhd Dato’ Nelson Kwok Founder and CEO of Nelson’s Corn Fione Tan President & CEO of eOneNet.com FOO KOK TENG Head of Travel & Tourism Division in Sri Inderajaya Group Of Cos Othman bin Md Yusoff Chairman of Nestlé Halal Committee Raj Kumar Vice President of Global Consulting Dr Mohd Yunus Ali Associate Professor of Marketing at Monash University
  • 6. • * HRDF –SBL Claimable • Early Bird Rate: RM 980.00 per person (Early bird must register and pay before March 31st, 2014) • Normal Rate: RM 1100.00 (Normal rate applies after March 31st, 2014) • (Inclusive of lunch & tea breaks) • Enjoy Group Discount up to 10% (Applicable for 3 or more from the same organisation) • Student Rate: RM 250.00 per person Participant Fees
  • 7. • Kindly fill the enclosed registration form & fax it to Tel: +603-626 38550, Fax: +603-626 20564 OR • Email the form to farah@ays.com.my Registration Online registration : www.marketinghalal.net
  • 8. AYS Sdn Bhd (AYS), manages equity investment in the fast moving consumer goods and educational industries. AYS provides specialist advisory to organizations in the areas of International Market Entry, Learning Program on Halal Entrepreneurship and Halal Ecosystem. AYS Lifestyle is its subsidiary focuses on MICE. For enquiry on services please write to Mr. RJ. Liow, Founder & CEO of AYS Sdn Bhd at lrj@ays.com.my. AYS: The co-organizer

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