A Focus Group Protocol for Exploring Motivations for Intentionally Harming Snakes and Turtles David Shepherd 1 , Nathan Be...
<ul><li>Intentional Harm to Snake and Turtles </li></ul><ul><ul><li>Parks Canada and Species at Risk Act </li></ul></ul><u...
<ul><li>Background literature: </li></ul><ul><li>Weller and Dickson (2000) </li></ul><ul><ul><li>Sissons (2006) </li></ul>...
Focus Groups <ul><li>What: </li></ul><ul><ul><li>A small group discussion focused on a particular topic which is facilitat...
<ul><li>Recruitment Strategy </li></ul><ul><ul><li>Where? </li></ul></ul><ul><ul><ul><li>People who live along the shore o...
<ul><li>Recruitment Strategy </li></ul><ul><ul><li>Who? </li></ul></ul><ul><ul><ul><li>Drivers: </li></ul></ul></ul><ul><...
The Theory of Planned Behaviour Behavioural Beliefs and Outcome Evaluations Normative beliefs and Motivation to Comply Con...
Summarize responses to key questions. Is there anything that was missed or that you would like to add regarding this topic...
<ul><li>Discussion </li></ul><ul><ul><li>Goss Gilroy Inc did focus groups on March 14 and 15 </li></ul></ul><ul><ul><li>Me...
<ul><li>Next Steps </li></ul><ul><ul><li>A survey designed around the outcomes of the focus groups to estimate the extent ...
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Understanding Intentional Harm to Snakes and Turtles: A Focus Group Approach

Project for Parks Canada, Ontario Service Centre, presented at PRFO, April, 2008.
Published on: Mar 4, 2016
Published in: Technology      Health & Medicine      
Source: www.slideshare.net


Transcripts - Understanding Intentional Harm to Snakes and Turtles: A Focus Group Approach

  • 1. A Focus Group Protocol for Exploring Motivations for Intentionally Harming Snakes and Turtles David Shepherd 1 , Nathan Bennett 1 , Emilie Caron 1 , Adam Dyck 1 , Andrew Heppner 1 , Brian Hutchinson 2 and Bob Payne 1 1Outdoor Recreation, Parks and Tourism, Lakehead University 2 Parks Canada, Ontario Service Centre
  • 2. <ul><li>Intentional Harm to Snake and Turtles </li></ul><ul><ul><li>Parks Canada and Species at Risk Act </li></ul></ul><ul><ul><li>Evidence of harm </li></ul></ul><ul><ul><ul><li>Drivers run over snakes/turtles </li></ul></ul></ul><ul><ul><ul><ul><li>E.g., Long Point example </li></ul></ul></ul></ul><ul><ul><ul><li>Property owners may not appreciate snakes </li></ul></ul></ul><ul><ul><ul><ul><li>Chopping up snakes with radio transmitters </li></ul></ul></ul></ul><ul><ul><li>A human dimensions question: why do people do this? </li></ul></ul>
  • 3. <ul><li>Background literature: </li></ul><ul><li>Weller and Dickson (2000) </li></ul><ul><ul><li>Sissons (2006) </li></ul></ul><ul><ul><ul><li>Moving into snake/turtle habitat </li></ul></ul></ul><ul><ul><li>Ashley, Kosloski and Petrie (2007) </li></ul></ul><ul><ul><ul><li>Long Point </li></ul></ul></ul>
  • 4. Focus Groups <ul><li>What: </li></ul><ul><ul><li>A small group discussion focused on a particular topic which is facilitated by a researcher (Tonkiss, 2005) </li></ul></ul><ul><li>Why: </li></ul><ul><ul><li>Design and development of quantitative surveys (Weeden, 2005) </li></ul></ul><ul><ul><li>To uncover factors that influence opinions, behaviour or motivations </li></ul></ul><ul><ul><li> (Krueger & casey, 2000) </li></ul></ul><ul><li>How: </li></ul><ul><ul><li>Determine the purpose </li></ul></ul><ul><ul><li>Identify participants </li></ul></ul><ul><ul><li>Determine design and the number of focus groups </li></ul></ul><ul><ul><li>Determine questioning route </li></ul></ul><ul><ul><li>Deliver </li></ul></ul><ul><ul><li> (Krueger & casey, 2000) </li></ul></ul>
  • 5. <ul><li>Recruitment Strategy </li></ul><ul><ul><li>Where? </li></ul></ul><ul><ul><ul><li>People who live along the shore of Lake Erie </li></ul></ul></ul><ul><ul><ul><li>Highway # 3 </li></ul></ul></ul><ul><ul><ul><li>Eastern Fox Snake Habitat </li></ul></ul></ul><ul><ul><ul><ul><li>The Leamington area </li></ul></ul></ul></ul>
  • 6. <ul><li>Recruitment Strategy </li></ul><ul><ul><li>Who? </li></ul></ul><ul><ul><ul><li>Drivers: </li></ul></ul></ul><ul><ul><ul><ul><li>Men, women (two separate focus groups) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>18-35 years of age </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Driving on highway # 3 </li></ul></ul></ul></ul><ul><ul><ul><li>Property owners </li></ul></ul></ul><ul><ul><ul><ul><li>Men and women (two mixed focus groups) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Exurban and rural properties </li></ul></ul></ul></ul><ul><ul><ul><ul><li>cottagers </li></ul></ul></ul></ul>
  • 7. The Theory of Planned Behaviour Behavioural Beliefs and Outcome Evaluations Normative beliefs and Motivation to Comply Control Beliefs and Perceived Attitude Towards Snakes and Turtles Subjective Norm Towards Snakes and Turtles Perceived Behavioural Control Intentions Behaviour
  • 8. Summarize responses to key questions. Is there anything that was missed or that you would like to add regarding this topic? Summarize responses to key questions. Is there anything that was missed or that you would like to add regarding this topic? Closure <ul><li>Why would people kill snakes on their properties? </li></ul><ul><li>What factors might contribute to people killing snakes? </li></ul><ul><li>What might these people be feeling? </li></ul><ul><li>Is there a particular situation which might cause someone to do this? </li></ul><ul><li>In what scenarios would this be acceptable? </li></ul><ul><li>What would someone get out of doing that? </li></ul><ul><li>Would they fell good about doing this? </li></ul><ul><li>What are the benefits or impacts of doing this? </li></ul><ul><li>Does this sort of action have any effects on the natural environment? </li></ul><ul><li>Do you think that snakes and turtles play an important role in the natural environment? </li></ul><ul><li>Do you think that these people care about the natural environment? </li></ul><ul><li>How do you think people view this sort of action? </li></ul><ul><li>Would the views of others influence the actions of the person killing snakes? </li></ul><ul><li>How do you feel about people doing this? </li></ul><ul><li>What is your initial reaction? </li></ul><ul><li>What is your logical or secondary reaction? </li></ul><ul><li>What type of person, in your opinion, is most likely to kill snakes? </li></ul><ul><li>Why would people drive over snakes or turtles? </li></ul><ul><li>What might these people be feeling? </li></ul><ul><li>What factors might contribute to people running over snakes or turtles? </li></ul><ul><li>What would someone get out of doing that? </li></ul><ul><li>Would they fell good about doing this? </li></ul><ul><li>What are the benefits or impacts of doing this? </li></ul><ul><li>Does this sort of action have any effects on the natural environment? </li></ul><ul><li>Do you think that snakes and turtles play an important role in the natural environment? </li></ul><ul><li>Do you think that these people care about the natural environment? </li></ul><ul><li>How do you think the action of driving over a snake or turtle would be viewed by others? </li></ul><ul><li>Would the views of others influence the actions of the driver? </li></ul><ul><li>How do you feel about people doing this? </li></ul><ul><li>What is your initial reaction? </li></ul><ul><li>What is your logical or secondary reaction? </li></ul><ul><li>What type of person, in your opinion, is most likely to drive over snakes and turtles? </li></ul>Key (and Probes) Snakes in the region are sometimes equipped with radio transmitters to track population and mortality rates. In some instances, researchers find snakes which have been intentionally killed. The purpose of this study is to gain an understanding of why you think people might engage in this behaviour. A recent study on the North Shore of Lake Erie has shown that people intentionally swerve off of the road to hit snakes and turtles. The purpose of this study is to gain an understanding of why you might think that people engage in this behaviour. Transition What do you know about local snakes? What do you know about local snakes and turtles? Introduction Introduce common snakes (pictures) How do you feel when you see this picture? Introduce common snakes/turtles (pictures) How do you feel when you see this picture? Opening Property Owners (Snakes) Drivers (Snakes/Turtles) Context
  • 9. <ul><li>Discussion </li></ul><ul><ul><li>Goss Gilroy Inc did focus groups on March 14 and 15 </li></ul></ul><ul><ul><li>Mexican population </li></ul></ul><ul><ul><li>Mixed groups worked well; male only/female only not as well </li></ul></ul>
  • 10. <ul><li>Next Steps </li></ul><ul><ul><li>A survey designed around the outcomes of the focus groups to estimate the extent of intentions to harm snakes and turtles </li></ul></ul><ul><ul><li>An educational program based upon the focus groups and survey results </li></ul></ul>

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