Published on: Mar 4, 2016
Transcripts - PressKitDistributor
magnetic shoe closures
media coverage from Kickstarter
customer reviews from Kickstarter
Barton Gates - Never thought something this ingenious could make such a difference in simple
shoe wearing. But they’re amazing, going to order more very soon!
Patrik Hurtig - Mindblown how well they work - and that is with basketball shoes nonetheless!
Sean Donohue - Wow- these are so cool! My kids love them and I have hiked and ran and played
basketball in them- great quality! 5 stars! They are easy to install. Great product.
Jonah Roberts - Just got my Zubits today! About the greatest things ever! Love them! Thanks for all
your hard work Ryan!
Chris Dotsicas - I just got mine today and the magnets are crazy strong and the shell is solid and
very well made! This is one of the few KS projects that didn’t let me down but exceeded my hopes!
OUTSTANDING QUALITY & PERFORMANCE!!!!!!
Paradigm Shift Innovations, LLC - Got mine today, and I LOVE them so far! Awesome quality, great
implementation of the concept. After a bit of footwear calibration, I was confident enough to cut my
shoelaces right away! I’ll be purchasing a second, possibly third pair in different colors.
Candace Fern - Just wanted to say that Zubits rock!! My 10 year old son has it on his shoes and it
holds up to him playing football at recess, as well as anything else he does in his shoes. He’s very
happy with them! Classmates at school have been asking him where he got them from. Great job
on a wonderful product! Now I have to put some on my daughter’s shoes.
Nhi Duong - Got ours in the mail. We absolutely love it! My hubby got the size 3 and I got the size
2. Love it so much, I went on your website and ordered some more.
Sarah Moseley - Thank you, I love my new Zubits! They work great for early morning rowing when
I need to get in and out of my training shoes quickly as we get into the boat.
Imagine sliding into
your shoes as though
you had no laces.
Imagine shoes that tied
Imagine stepping out of
your shoes hands-free.
Magnets do stuff like
Zubits Magnetic Shoe Closures are a revolution in footwear. Imagine slipping into your shoes as if there were no
laces at all. Imagine securing your laces with a simple click. Imagine removing your shoes handsfree. Imagine no
double knots, floppy bows, or laces coming undone. Applying magnets to your shoes changes everything. Zubits
are better than Velcro.
The benefits of Zubits™ go way beyond being just another “no-tie” shoelace solution. Our patent pending magnetic
innovation makes putting on and taking off lace-up shoes faster and easier than ever before. Never tie laces again
and never squeeze into or out of shoes. Just attach Zubits magnetic closures to your own shoelaces (on sneakers
or casual shoes) and let the magnets do the “tying”. When the magnets are separated it’s as if three rows of
shoelaces have disappeared. You can now easily slip into your shoes and click the magnets together. Then after a
run, or a day at the office, just step on the heel of your shoe (as we all do anyways), lift your foot, and the magnets
pop open hands-free. After the magnets split apart you have that wide open shoe again with no knots to untie later.
Furthermore, Zubits make your shoes look better by eliminating the messy bows and giving you a clean looking
shoe. (shoe ads never display shoes with bows) Furthermore, Zubits can be relaced onto all your future shoes!
Go for a run, jump around in gym class, play recreational sports. Zubits are engineered to multiply magnetic forces
and bind together with up to 18lbs of force! But Zubits are still easy enough to pop off hands-free by a forceful step
on the heel, because that simple motion generates a lot of force. (Ever squeezed out of knotted shoes before?) With
Zubits, that’s the right way to do it. Zubits closures also come in three sizes to match the size and activity of various
users and currently come in six colors. Zubits also include convenient Lace Anchors® that will help you secure your
shoelace ends inside your shoe.
Zubits would not work with even the strongest Neodymium magnets alone. A ton of innovation has been put into
getting our magnets to perform in specific specialized ways using “magnetic arrays” and “directed magnetic flux”.
Zubits are a lot more expensive to manufacture then one would assume because of the multiple magnets and
materials inside. But this technology is functionally necessary in order to...
• Concentrate and multiply magnetic forces toward one face of the magnets for maximum strength in a small size.
• Greatly diminish the magnetism around the non-binding sides of the Zubits so nails won’t stick to the outside.
• Self-align every time.
• Generate lateral holding forces so the Zubits don’t slide appart laterally.
• Be entirely protected from external elements and water.
Huge Shoe-Mouth Opening:
When Zubits™ are separated, it’s
as if three rows of shoelaces have
disappeared. This gives you a
huge opening to quickly and easily
slide into your shoes. No more
squeezing or ruining them.
Fast Magnetic Closing:
Just pull the magnets together
and they magnetically attach
themselves. No more tying,
double knotting, or un-knotting.
Shoes off hands-free:
With Zubits™, stepping out of your
shoes is quick, easy, and the right
way to do it. As you pull your foot
up the magnets split open leaving
your shoes wide open to slip into
A Clean Look:
Zubits magnetic closures actually make
your shoes look better. Keep your
shoelaces that match your shoes but
lose the messy bows. Shoe companies
never display bows on their shoes
because they look ugly. Zubits™ give
you that clean display-shoe look.
Use them forever:
You may wear out many pairs of
shoes but use the same Zubits™
on all of them. Unlike other “no
tie” or elastic shoelace solutions,
Zubits™ never fatigue. Relace
them onto all your future shoes.
Wear shoes like slippers:
You can pop the magnets open
while wearing your shoes as you
sit behind your desk, walk around
the home, or sit on a flight. Your
shoes become loose like slippers
without laces dragging around.
Stick your shoes anywhere:
With strong magnets on your
shoes, you can conveniently
hang your shoe in a lot of new
places. You can also attach them
to each other to keep them neatly
organized in your closet.
How can these magnets
be secure enough to run in,
yet easy to pop off?
First of all, Zubits™ are engineered to be incredibly strong for their size. But
consider that even with your regular shoelaces double-knotted, you can
still step on your heel and squeeze out of your shoes because this action
generates a lot of force. These forces are not present when you run. When you
run, the shoelaces are mostly lifting the weight of your shoe. Zubits can hold
your shoe secure while running and jumping, but they will split open when
you step on your heel because this generates a lot of force. Zubits also come
in three strengths to match your size and use.
In 2012, while living in China, we (Ryan & Valerie Wiens) started asking
if there could be an easier way to put on and take off shoes. Our three
children were our inspiration. We noticed that even velcro shoes took a
long time for them to put on. And the cute shoes with laces we bought for
them just never got worn. As we tried various solutions, we realized that
only magnets provided the hands-free latching that we wanted. But as
we developed Zubits magnetic shoe closures and saw how convenient
they were, we realized that everyone could use an easier way to get
in and out of shoes… kids, adults, the elderly. Everyone we gave the
prototypes to loved them. Asking for them back was the hard part.
We have been working full-time on Zubits™ (patents pending) with lead
engineers at a high-tech magnetics company in California. A ton of
tecnology and innovation makes our magnetic system do far more than
regular magnets alone. Only once you feel the power of these small “bits”
will you understand.
Zubits magnetic shoe closures were launched as a Kickstarter campaign
in Oct. 2014 and raised $362,000 from 7,200 backers in one month!
Many other, friends, family, engineers ,and advisors have helped along
the way. The first reviews are in and customers are raving! So we are
glad to announce that as of April, 2015 Zubits are now shipping!
Zubits media images dropbox:
or our Kickstarter Campaign
Zubits Installation page and video:
Zubits strength tested by
Detailed videos at
Unlace the top three
eyelet rows. If your
shoe tongue has a
center loop, remove
the laces from this
You can always re-adjust your laces
tighter or looser. If you do, try not to pull
the laces out of the anchor holes because
it is harder to put them back in.
Frayed lace ends
If your lace ends won’t go through the
holes, tightly wrap them in tape.
Split the Zubits by
pulling apart. Put on
socks you would
normally wear and
insert your foot.
Stand up in a natural
position, then close
the Zubits again. If
you can’t pull them
closed then loosen
the laces more.
Relace your shoes
through the Zubits
on both sides. Lace
loosely at first.
Lace “under and up”
through the Zubits
holes and lace “over
and down” through
the shoe eyelets.
Walk around for a
minute and open
and close the Zubits
a couple of times.
Tighten or loosen
the laces to find your
the included anchors
and continue to step 7.
Lift the lace over the
teeth and push it
through the last
hole. Slide the lace
into the securing slit
and pull tight.
Once the fit is correct,
the shoelace ends
can be cut off. You
could also tuck them
inside toward the toes
for a couple days to
test before cutting.
When you cut, leave
a couple centimeters
extra incase you wish
to re-adjust the fit later.
Insert your foot, close
the Zubits, and
double-check the fit.
Readjust if necessary
by pulling slack
through the anchor
or retying the knot.
Pull the lace ends
Mark both laces
right next to the top
eyelet on the inside
of the shoe.
Remove your foot.
Pull your shoelace
through the center hole
of the anchor until it
touches the mark you
put on the shoelace.
Thread the lace through
the hole near the teeth.
Make sure the mark is
still at the center hole.
Tie a knot at
the mark and then
skip to step 10.
If debris or magnetic rock particles get
between the Zubits, remove quickly so
dents and scratches do not form.
When popping your foot out of shoes,
don’t try to squeeze out. Instead, step on
your heel and lift your foot up and forward
to split the Zubits apart. Then remove foot.
Consider cutting off the loop on the center
of the shoe tongue if it is pushing on the
bottom of the Zubits causing them to open.
Twist to open
The easiest way to separate Zubits is to
twist them before pulling them apart.
Best practices for use:11
Cut or Tuck
8 Pull again
Thread Step in 4 Adjust
q & a’s
Q. How do you pronounce “Zubits”?
A’. It’s like “zoo”-bits.
Q. How are Zubits closures installed?
A. Zubits attach to your own shoelaces. Please see our installation guide and videos at http://www.zubits.com. But basically installation goes like this…
unlace three rows of your own shoelaces, re-lace your laces through the Zubits, tighten to desired fit, knot or use our provided clips to secure your lace
ends inside your shoe, cut the extra lace ends off.
Q. Do Zubits closures hold securely?
A. Running, gym class, riding a bike, playing at the playground, and most recreational sports activities are not a problem for Zubits closures. Check out
our video of parkour experts on our website as they run, flip, and jump off buldings in Zubits closures. Zubits have been designed to be much stronger
than normal neodymium magnets alone. They are offered in three different sizes to best match the size of the user and the intended activity use. Zubits
are designed to hold your shoe securely during use, while still being easy enough to pop off when your done. The stronger size magnets are not that
much more difficult to pop off, but that is the tradeoff with a larger size. If you ever have concerns about performance, we recommend you choose the
next larger size Zubits than would normally be recommended for you. Shoes with very stiff soles (soccer or football cleats) or inflexible construction
(boots) sometimes present a challenge but other times work fine. Some shoes are just different than others. In any situation, loosening the laces just a lit-
tle greatly helps prevent them from splitting during activity. Refer to the Zubits Size Selector on http://www.zubits.com to find the size that is right for you.
Q. Will they work on my shoes, or boots?
A. Zubits work on nearly any shoes in which you would normally tie the laces. They don’t work with velcro or non-tying elastic laces. Large heavy boots
might also not work so well, but many people have used them on boots. There are many different boot constructions and sometimes we are surprised
what works. We just can’t test every shoe and sometimes the shoe construction makes the most difference. Most shoes are not a problem, but the
general rule is that the more flexible the shoe sole is, the better.
Q. How did you come up with the name?
Zubits are small, fast, and easy. We thought “Zu” sounded fast & easy, while “bits” sounded small. Voila!
Q. How heavy are Zubits closures?
A. All Zubits sizes weigh less than 1.6 ounces (22.5 grams) per shoe. You won’t notice any added weight.
Q. How big are Zubits closures?
A. Size #1 Zubits are 37mm x 23mm. Size #2 Zubits are 42mm x 23mm. Size #3 Zubits are 46mm x 23mm.
Q. Will the magnets stick to metal?
A. Yes, hang your shoes in new places, stick them to the refrigerator, hang them to each other, etc. If the Zubits magnets are open, ONLY IF THEY ARE
OPEN, your shoes will easily stick to any ferrous material. But when the Zubits magnets are closed (worn), they won’t stick to anything, because we have
concentrate magnetic flux only on the binding face of the Zubits.
Q. Will the magnets loose their strength?
A. No. Not unless you find a way to heat them over 176° fahrenheit. Neodymium magnets don’t lose their magnetism over time like ceramic magnets.
Q. Will the magnets corrode?
A. No. The Zubits are encased in plastic and protected from the elements.
Q. Are Zubits closures a shoe?
A. Zubits are not a shoe. They are magnetic closures that you attach to your own shoelaces.
Q. Are there other ways to lace Zubits closures?
A. Yes. You can lace Zubits many ways. You can use only two Zubits holes at the top and bottom for example. You can remove the laces altogether
and use zip-ties to hold the magnets between the eyelets. Or you could cut your laces up and knot each Zubits hole to the closest shoe eyelet. We look
forward to seeing more interesting ideas.
Q. Can Zubits magnetic closures pinch fingers?
A. Zubits can pinch fingers but they rarely do in normal use. People need to grab the outside of the magnets to pull them together, thus users rarely
place their fingers where the magnets join. Adult fingers are usually too thick and tough for pinching to occur. Putting a child’s whole finger between
even the strongest adult size magnets only “holds” a finger with no discomfort. That being said, a child can play with the Zubits and they can pinch if
a side of a finger comes between the magnets. This can cause pain. Zubits are not recommended for children under 5 years of age and we strongly
suggest that kids do not play with Zubits loose but have parents install them immediately on shoes.
Q. Will the Zubits magnets affect my electronics or Credit Card?
A. Smartphones or portable devices are not affected by magnets because they don’t use the old large magnetic disk drives. Magnets only affect
magnetic disk drives in desktop computers with “Hard Disc” storage devices. Just like any other magnets, your Credit Card can be affected by magnets.
We recommend keeping Credit Cards more than 1 inch away from Zubits when in the open position. When Zubits are closed, the magnetism is
concentrated on the face of the magnets and there is little emanating magnetism.
Q. Will metal get stuck to the Zubits closures?
A. That would be really hard to do. Zubits have been specifically designed to greatly reduce any external magnetism emitting from the plastic casing of
the Zubits. When Zubits are closed, it is difficult to stick even a small screw to them. We have just never seen this be a problem in actual use. Of course,
if you separate the magnets, metal will certainly stick to face of the magnet, but it’s no problem to slide something off.
Q. Can I use Zubits closures on multiple pairs of shoes?
A. Of course. Use the same Zubits on each new pair of shoes you buy. Just unlace them from the old pair of shoes and re-lace them on the new pair.
q & a’s
in the media
C|Net: With this doodad, you’ll never have to tie your shoelaces again
Zubits magnetic shoe closures let you keep your laces while ditching the chore of tying
them. By Amanda Kooser @akooser October 1, 2014
“Some people will tell you to just quit being lazy and tie your laces like normal, but other folks will
appreciate the clean look, easy access and lack of laces flopping around. While $20 may sound like a
high price for fancy laces, the Zubits will travel with you from shoe to shoe as your wardrobe evolves.
It should at least tide you over until Air Mag power laces become reality.”
Gizmag: Zubits are designed to make shoe-tying obsolete
By Ben Coxworth October 11, 2014
“From the looks of the Kickstarter pitch video below, they stay quite securely fastened when the shoes
are in use, yet can be released just by stepping on the heel of one shoe with the other, then pulling your
foot up – just like people do with regular laced shoes, when they’re too lazy to bother untying them..”
CBS Chicago: Tiny Magnets Make Shoelace Tying A Thing Of The Past
By John Dodge October 6, 2014
“Based on conservative mathematical calculations, a typical person around the age of 50 has tied
his or her shoes more than 50,000 times. Judging by female shoe styles, women may have done this
fewer times. Regardless, it’s still a lot of times. By now, two things have happened: 1) Those people
have mastered the skill. 2) Those people are probably tired of doing it. A child who has yet to master
this skill has asked their parents to tie his shoes–a lot. This was the motivation behind Zubits.
More than two years ago, Ryan and Valerie Wiens started asking whether there could be an easier
way to put on and take off shoes.”
Ryan Wiens - Founder
328 Red Maple Dr.
Danville, CA 94056