TM
magnetic shoe closures
press kit
­
web: www.zubits.com
email: info@zubits.com
TM
media coverage from Kickstarter
TM
customer reviews from Kickstarter
Barton Gates - Never thought something this ingenious could make such a difference in...
TM
the product
Imagine sliding into
your shoes as though
you had no laces. 
Imagine shoes that tied
themselves. 
Imagine s...
TM
the product
Zubits Magnetic Shoe Closures are a revolution in footwear. Imagine slipping into your shoes as if there we...
TM
the benefits
Huge Shoe-Mouth Opening:
When Zubits™ are separated, it’s
as if three rows of shoelaces have
disappeared. ...
Use them forever:
You may wear out many pairs of
shoes but use the same Zubits™
on all of them. Unlike other “no
tie” or e...
TM
about us
In 2012, while living in China, we (Ryan & Valerie Wiens) started asking
if there could be an easier way to pu...
TM
media resources
Zubits media images dropbox:
http://bit.ly/ZubitsImages
Zubits Videos:
https://vimeo.com/zubits/videos
...
TM
selection
TM
install
Detailed videos at
www.zubits.com
Unlace the top three
eyelet rows. If your
shoe tongue has a
center loop, remo...
TM
q & a’s
Q. How do you pronounce “Zubits”?
A’. It’s like “zoo”-bits.
Q. How are Zubits closures installed?
A. Zubits att...
Q. Will the magnets loose their strength?
A. No. Not unless you find a way to heat them over 176° fahrenheit. Neodymium ma...
TM
in the media
C|Net: With this doodad, you’ll never have to tie your shoelaces again
Zubits magnetic shoe closures let y...
TM
company info
Zubits LLC
www.Zubits.com
Ryan Wiens - Founder
ryan@zubits.com
925-464-3141
328 Red Maple Dr.
Danville, CA...
TM
in ads
TM
in ads
of 17

PressKitDistributor

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - PressKitDistributor

  • 1. TM magnetic shoe closures press kit ­ web: www.zubits.com email: info@zubits.com
  • 2. TM media coverage from Kickstarter
  • 3. TM customer reviews from Kickstarter Barton Gates - Never thought something this ingenious could make such a difference in simple shoe wearing. But they’re amazing, going to order more very soon! Patrik Hurtig - Mindblown how well they work - and that is with basketball shoes nonetheless! Sean Donohue - Wow- these are so cool! My kids love them and I have hiked and ran and played basketball in them- great quality! 5 stars! They are easy to install. Great product. Jonah Roberts - Just got my Zubits today! About the greatest things ever! Love them! Thanks for all your hard work Ryan! Chris Dotsicas - I just got mine today and the magnets are crazy strong and the shell is solid and very well made! This is one of the few KS projects that didn’t let me down but exceeded my hopes! OUTSTANDING QUALITY & PERFORMANCE!!!!!! Paradigm Shift Innovations, LLC - Got mine today, and I LOVE them so far! Awesome quality, great implementation of the concept. After a bit of footwear calibration, I was confident enough to cut my shoelaces right away! I’ll be purchasing a second, possibly third pair in different colors. Candace Fern - Just wanted to say that Zubits rock!! My 10 year old son has it on his shoes and it holds up to him playing football at recess, as well as anything else he does in his shoes. He’s very happy with them! Classmates at school have been asking him where he got them from. Great job on a wonderful product! Now I have to put some on my daughter’s shoes. Nhi Duong - Got ours in the mail. We absolutely love it! My hubby got the size 3 and I got the size 2. Love it so much, I went on your website and ordered some more. Sarah Moseley - Thank you, I love my new Zubits! They work great for early morning rowing when I need to get in and out of my training shoes quickly as we get into the boat.
  • 4. TM the product Imagine sliding into your shoes as though you had no laces.  Imagine shoes that tied themselves.  Imagine stepping out of your shoes hands-free. Magnets do stuff like that...
  • 5. TM the product Zubits Magnetic Shoe Closures are a revolution in footwear. Imagine slipping into your shoes as if there were no laces at all. Imagine securing your laces with a simple click. Imagine removing your shoes handsfree. Imagine no double knots, floppy bows, or laces coming undone. Applying magnets to your shoes changes everything. Zubits are better than Velcro. The benefits of Zubits™ go way beyond being just another “no-tie” shoelace solution. Our patent pending magnetic innovation makes putting on and taking off lace-up shoes faster and easier than ever before. Never tie laces again and never squeeze into or out of shoes. Just attach Zubits magnetic closures to your own shoelaces (on sneakers or casual shoes) and let the magnets do the “tying”. When the magnets are separated it’s as if three rows of shoelaces have disappeared. You can now easily slip into your shoes and click the magnets together. Then after a run, or a day at the office, just step on the heel of your shoe (as we all do anyways), lift your foot, and the magnets pop open hands-free. After the magnets split apart you have that wide open shoe again with no knots to untie later. Furthermore, Zubits make your shoes look better by eliminating the messy bows and giving you a clean looking shoe. (shoe ads never display shoes with bows) Furthermore, Zubits can be relaced onto all your future shoes! Go for a run, jump around in gym class, play recreational sports. Zubits are engineered to multiply magnetic forces and bind together with up to 18lbs of force! But Zubits are still easy enough to pop off hands-free by a forceful step on the heel, because that simple motion generates a lot of force. (Ever squeezed out of knotted shoes before?) With Zubits, that’s the right way to do it. Zubits closures also come in three sizes to match the size and activity of various users and currently come in six colors. Zubits also include convenient Lace Anchors® that will help you secure your shoelace ends inside your shoe. Zubits would not work with even the strongest Neodymium magnets alone. A ton of innovation has been put into getting our magnets to perform in specific specialized ways using “magnetic arrays” and “directed magnetic flux”. Zubits are a lot more expensive to manufacture then one would assume because of the multiple magnets and materials inside. But this technology is functionally necessary in order to... • Concentrate and multiply magnetic forces toward one face of the magnets for maximum strength in a small size. • Greatly diminish the magnetism around the non-binding sides of the Zubits so nails won’t stick to the outside. • Self-align every time. • Generate lateral holding forces so the Zubits don’t slide appart laterally. • Be entirely protected from external elements and water.
  • 6. TM the benefits Huge Shoe-Mouth Opening: When Zubits™ are separated, it’s as if three rows of shoelaces have disappeared. This gives you a huge opening to quickly and easily slide into your shoes. No more squeezing or ruining them. Fast Magnetic Closing: Just pull the magnets together and they magnetically attach themselves. No more tying, double knotting, or un-knotting.  Shoes off hands-free: With Zubits™, stepping out of your shoes is quick, easy, and the right way to do it. As you pull your foot up the magnets split open leaving your shoes wide open to slip into next time. A Clean Look: Zubits magnetic closures actually make your shoes look better. Keep your shoelaces that match your shoes but lose the messy bows. Shoe companies never display bows on their shoes because they look ugly. Zubits™ give you that clean display-shoe look.
  • 7. Use them forever: You may wear out many pairs of shoes but use the same Zubits™ on all of them. Unlike other “no tie” or elastic shoelace solutions, Zubits™ never fatigue. Relace them onto all your future shoes. Wear shoes like slippers: You can pop the magnets open while wearing your shoes as you sit behind your desk, walk around the home, or sit on a flight. Your shoes become loose like slippers without laces dragging around. Stick your shoes anywhere: With strong magnets on your shoes, you can conveniently hang your shoe in a lot of new places. You can also attach them to each other to keep them neatly organized in your closet. TM the benefits How can these magnets be secure enough to run in, yet easy to pop off? First of all, Zubits™ are engineered to be incredibly strong for their size. But consider that even with your regular shoelaces double-knotted, you can still step on your heel and squeeze out of your shoes because this action generates a lot of force. These forces are not present when you run. When you run, the shoelaces are mostly lifting the weight of your shoe. Zubits can hold your shoe secure while running and jumping, but they will split open when you step on your heel because this generates a lot of force. Zubits also come in three strengths to match your size and use.
  • 8. TM about us In 2012, while living in China, we (Ryan & Valerie Wiens) started asking if there could be an easier way to put on and take off shoes. Our three children were our inspiration. We noticed that even velcro shoes took a long time for them to put on. And the cute shoes with laces we bought for them just never got worn. As we tried various solutions, we realized that only magnets provided the hands-free latching that we wanted. But as we developed Zubits magnetic shoe closures and saw how convenient they were, we realized that everyone could use an easier way to get in and out of shoes… kids, adults, the elderly. Everyone we gave the prototypes to loved them. Asking for them back was the hard part. We have been working full-time on Zubits™ (patents pending) with lead engineers at a high-tech magnetics company in California. A ton of tecnology and innovation makes our magnetic system do far more than regular magnets alone. Only once you feel the power of these small “bits” will you understand. Zubits magnetic shoe closures were launched as a Kickstarter campaign in Oct. 2014 and raised $362,000 from 7,200 backers in one month! Many other, friends, family, engineers ,and advisors have helped along the way. The first reviews are in and customers are raving! So we are glad to announce that as of April, 2015 Zubits are now shipping!
  • 9. TM media resources Zubits media images dropbox: http://bit.ly/ZubitsImages Zubits Videos: https://vimeo.com/zubits/videos or our Kickstarter Campaign Zubits Installation page and video: http://zubits.com/pages/how-zubits-work Zubits strength tested by Parkour pros: https://vimeo.com/126659505
  • 10. TM selection
  • 11. TM install Detailed videos at www.zubits.com Unlace the top three eyelet rows. If your shoe tongue has a center loop, remove the laces from this loop. Readjusting You can always re-adjust your laces tighter or looser. If you do, try not to pull the laces out of the anchor holes because it is harder to put them back in. Frayed lace ends If your lace ends won’t go through the holes, tightly wrap them in tape. Split the Zubits by twisting before pulling apart. Put on socks you would normally wear and insert your foot. Stand up in a natural position, then close the Zubits again. If you can’t pull them closed then loosen the laces more. Relace your shoes through the Zubits on both sides. Lace loosely at first. Lace “under and up” through the Zubits holes and lace “over and down” through the shoe eyelets. Walk around for a minute and open and close the Zubits a couple of times. Tighten or loosen the laces to find your desired fit. Find the included anchors and continue to step 7. Lift the lace over the teeth and push it through the last hole. Slide the lace into the securing slit and pull tight. Once the fit is correct, the shoelace ends can be cut off. You could also tuck them inside toward the toes for a couple days to test before cutting. When you cut, leave a couple centimeters extra incase you wish to re-adjust the fit later. Insert your foot, close the Zubits, and double-check the fit. Readjust if necessary by pulling slack through the anchor or retying the knot. Pull the lace ends taught. Mark both laces right next to the top eyelet on the inside of the shoe. Remove your foot. Pull your shoelace through the center hole of the anchor until it touches the mark you put on the shoelace. Thread the lace through the hole near the teeth. Make sure the mark is still at the center hole. Tie a knot at the mark and then skip to step 10. Remove debris If debris or magnetic rock particles get between the Zubits, remove quickly so dents and scratches do not form. Removing shoes When popping your foot out of shoes, don’t try to squeeze out. Instead, step on your heel and lift your foot up and forward to split the Zubits apart. Then remove foot. Tongue loop Consider cutting off the loop on the center of the shoe tongue if it is pushing on the bottom of the Zubits causing them to open. Twist to open The easiest way to separate Zubits is to twist them before pulling them apart. 1 Unlace 5 2 Lace Anchors® : Choose: Knot: 6 OR 7 9 3 Best practices for use:11 Secure Cut or Tuck Pull Lock 8 Pull again Check fit Thread Step in 4 Adjust Mark 10
  • 12. TM q & a’s Q. How do you pronounce “Zubits”? A’. It’s like “zoo”-bits. Q. How are Zubits closures installed? A. Zubits attach to your own shoelaces. Please see our installation guide and videos at http://www.zubits.com. But basically installation goes like this… unlace three rows of your own shoelaces, re-lace your laces through the Zubits, tighten to desired fit, knot or use our provided clips to secure your lace ends inside your shoe, cut the extra lace ends off. Q. Do Zubits closures hold securely? A. Running, gym class, riding a bike, playing at the playground, and most recreational sports activities are not a problem for Zubits closures. Check out our video of parkour experts on our website as they run, flip, and jump off buldings in Zubits closures. Zubits have been designed to be much stronger than normal neodymium magnets alone. They are offered in three different sizes to best match the size of the user and the intended activity use. Zubits are designed to hold your shoe securely during use, while still being easy enough to pop off when your done. The stronger size magnets are not that much more difficult to pop off, but that is the tradeoff with a larger size. If you ever have concerns about performance, we recommend you choose the next larger size Zubits than would normally be recommended for you. Shoes with very stiff soles (soccer or football cleats) or inflexible construction (boots) sometimes present a challenge but other times work fine. Some shoes are just different than others. In any situation, loosening the laces just a lit- tle greatly helps prevent them from splitting during activity. Refer to the Zubits Size Selector on http://www.zubits.com to find the size that is right for you. Q. Will they work on my shoes, or boots? A. Zubits work on nearly any shoes in which you would normally tie the laces. They don’t work with velcro or non-tying elastic laces. Large heavy boots might also not work so well, but many people have used them on boots. There are many different boot constructions and sometimes we are surprised what works. We just can’t test every shoe and sometimes the shoe construction makes the most difference. Most shoes are not a problem, but the general rule is that the more flexible the shoe sole is, the better. Q. How did you come up with the name? Zubits are small, fast, and easy. We thought “Zu” sounded fast & easy, while “bits” sounded small. Voila! Q. How heavy are Zubits closures? A. All Zubits sizes weigh less than 1.6 ounces (22.5 grams) per shoe. You won’t notice any added weight. Q. How big are Zubits closures? A. Size #1 Zubits are 37mm x 23mm. Size #2 Zubits are 42mm x 23mm. Size #3 Zubits are 46mm x 23mm. Q. Will the magnets stick to metal? A. Yes, hang your shoes in new places, stick them to the refrigerator, hang them to each other, etc. If the Zubits magnets are open, ONLY IF THEY ARE OPEN, your shoes will easily stick to any ferrous material. But when the Zubits magnets are closed (worn), they won’t stick to anything, because we have concentrate magnetic flux only on the binding face of the Zubits.
  • 13. Q. Will the magnets loose their strength? A. No. Not unless you find a way to heat them over 176° fahrenheit. Neodymium magnets don’t lose their magnetism over time like ceramic magnets. Q. Will the magnets corrode? A. No. The Zubits are encased in plastic and protected from the elements. Q. Are Zubits closures a shoe? A. Zubits are not a shoe. They are magnetic closures that you attach to your own shoelaces. Q. Are there other ways to lace Zubits closures? A. Yes. You can lace Zubits many ways. You can use only two Zubits holes at the top and bottom for example. You can remove the laces altogether and use zip-ties to hold the magnets between the eyelets. Or you could cut your laces up and knot each Zubits hole to the closest shoe eyelet. We look forward to seeing more interesting ideas. Q. Can Zubits magnetic closures pinch fingers? A. Zubits can pinch fingers but they rarely do in normal use. People need to grab the outside of the magnets to pull them together, thus users rarely place their fingers where the magnets join. Adult fingers are usually too thick and tough for pinching to occur. Putting a child’s whole finger between even the strongest adult size magnets only “holds” a finger with no discomfort. That being said, a child can play with the Zubits and they can pinch if a side of a finger comes between the magnets. This can cause pain. Zubits are not recommended for children under 5 years of age and we strongly suggest that kids do not play with Zubits loose but have parents install them immediately on shoes. Q. Will the Zubits magnets affect my electronics or Credit Card? A. Smartphones or portable devices are not affected by magnets because they don’t use the old large magnetic disk drives. Magnets only affect magnetic disk drives in desktop computers with “Hard Disc” storage devices. Just like any other magnets, your Credit Card can be affected by magnets. We recommend keeping Credit Cards more than 1 inch away from Zubits when in the open position. When Zubits are closed, the magnetism is concentrated on the face of the magnets and there is little emanating magnetism. Q. Will metal get stuck to the Zubits closures? A. That would be really hard to do. Zubits have been specifically designed to greatly reduce any external magnetism emitting from the plastic casing of the Zubits. When Zubits are closed, it is difficult to stick even a small screw to them. We have just never seen this be a problem in actual use. Of course, if you separate the magnets, metal will certainly stick to face of the magnet, but it’s no problem to slide something off. Q. Can I use Zubits closures on multiple pairs of shoes? A. Of course. Use the same Zubits on each new pair of shoes you buy. Just unlace them from the old pair of shoes and re-lace them on the new pair. TM q & a’s
  • 14. TM in the media C|Net: With this doodad, you’ll never have to tie your shoelaces again Zubits magnetic shoe closures let you keep your laces while ditching the chore of tying them. By Amanda Kooser @akooser October 1, 2014 “Some people will tell you to just quit being lazy and tie your laces like normal, but other folks will appreciate the clean look, easy access and lack of laces flopping around. While $20 may sound like a high price for fancy laces, the Zubits will travel with you from shoe to shoe as your wardrobe evolves. It should at least tide you over until Air Mag power laces become reality.” Gizmag: Zubits are designed to make shoe-tying obsolete By Ben Coxworth October 11, 2014 “From the looks of the Kickstarter pitch video below, they stay quite securely fastened when the shoes are in use, yet can be released just by stepping on the heel of one shoe with the other, then pulling your foot up – just like people do with regular laced shoes, when they’re too lazy to bother untying them..” CBS Chicago: Tiny Magnets Make Shoelace Tying A Thing Of The Past By John Dodge October 6, 2014 “Based on conservative mathematical calculations, a typical person around the age of 50 has tied his or her shoes more than 50,000 times. Judging by female shoe styles, women may have done this fewer times. Regardless, it’s still a lot of times. By now, two things have happened: 1) Those people have mastered the skill. 2) Those people are probably tired of doing it. A child who has yet to master this skill has asked their parents to tie his shoes–a lot. This was the motivation behind Zubits. More than two years ago, Ryan and Valerie Wiens started asking whether there could be an easier way to put on and take off shoes.”
  • 15. TM company info Zubits LLC www.Zubits.com Ryan Wiens - Founder ryan@zubits.com 925-464-3141 328 Red Maple Dr. Danville, CA 94056 Website: www.zubits.com Facebook: facebook.com/getzubits Twitter: twitter.com/getzubits Kickstarter: http://kck.st/1rCYdzu Instagram: Zubits_4shoes YouTube: youtube.com/user/getzubits
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