Network and Syndicated Radio Programming T 344—Potter Programming Strategies
Audio Elements Delivered Nationally <ul><li>Programming Elements </li></ul><ul><ul><li>Jingles, Station Voices, but more <...
Programming Elements <ul><li>Show Prep </li></ul>
Programming Elements <ul><li>Show Prep </li></ul>
Programming Elements <ul><li>Show Prep </li></ul>
 
Programming Elements <ul><li>Production/Imaging Elements </li></ul>
Programming Elements <ul><li>Traffic </li></ul>
 
National, Syndicated Music Formats
National, Syndicated Music Formats
Range of Customization
Range of Customization
Range of Customization
Local PD Told What Will Happen
Local PD Told What Will Happen
 
Individual Shows “Off-Net” <ul><li>Made Possible By Oldies/Decade Networks </li></ul><ul><li>Music or Dramatic </li></ul>
Individual Shows “Off-Net”
 
Individual Shows “Off-Net”
Individual Shows First Run--Weekend
Individual Shows First Run--Weekend
Individual Shows First Run--Weekend
Individual Shows First Run--Daily
Individual Shows First Run--Daily
Individual Shows First Run--Daily
Benefits of Syndicated Programming <ul><li>Less work for PD </li></ul><ul><li>Talented Voice Talent </li></ul><ul><li>Les...
Drawbacks to Syndicated Programming <ul><li>Can sound “canned” or “glitchy” if automation isn’t correct </li></ul><ul><li>...
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Network & syndicated radio

Published on: Mar 3, 2016
Published in: Business      Entertainment & Humor      
Source: www.slideshare.net


Transcripts - Network & syndicated radio

  • 1. Network and Syndicated Radio Programming T 344—Potter Programming Strategies
  • 2. Audio Elements Delivered Nationally <ul><li>Programming Elements </li></ul><ul><ul><li>Jingles, Station Voices, but more </li></ul></ul><ul><li>Music Formats </li></ul><ul><li>Individual Shows </li></ul><ul><ul><li>Reruns (“Off-net”) </li></ul></ul><ul><ul><li>First-run shows </li></ul></ul>
  • 3. Programming Elements <ul><li>Show Prep </li></ul>
  • 4. Programming Elements <ul><li>Show Prep </li></ul>
  • 5. Programming Elements <ul><li>Show Prep </li></ul>
  • 7. Programming Elements <ul><li>Production/Imaging Elements </li></ul>
  • 8. Programming Elements <ul><li>Traffic </li></ul>
  • 10. National, Syndicated Music Formats
  • 11. National, Syndicated Music Formats
  • 12. Range of Customization
  • 13. Range of Customization
  • 14. Range of Customization
  • 15. Local PD Told What Will Happen
  • 16. Local PD Told What Will Happen
  • 18. Individual Shows “Off-Net” <ul><li>Made Possible By Oldies/Decade Networks </li></ul><ul><li>Music or Dramatic </li></ul>
  • 19. Individual Shows “Off-Net”
  • 21. Individual Shows “Off-Net”
  • 22. Individual Shows First Run--Weekend
  • 23. Individual Shows First Run--Weekend
  • 24. Individual Shows First Run--Weekend
  • 25. Individual Shows First Run--Daily
  • 26. Individual Shows First Run--Daily
  • 27. Individual Shows First Run--Daily
  • 28. Benefits of Syndicated Programming <ul><li>Less work for PD </li></ul><ul><li>Talented Voice Talent </li></ul><ul><li>Less expensive </li></ul><ul><li>Market Exclusivity </li></ul><ul><li>Weekly shows can be promoted </li></ul><ul><li>Weekly shows can allow you to fend off a competitor </li></ul>
  • 29. Drawbacks to Syndicated Programming <ul><li>Can sound “canned” or “glitchy” if automation isn’t correct </li></ul><ul><li>No local content/context </li></ul><ul><li>Lowers the opportunity to develop air talent (and programming talent) </li></ul><ul><li>Give up local revenue opportunities to bartered syndicator clients </li></ul>

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