Thought-brief
for
X-Co Senior Management
By
Robert Bartolacci
Copyright: Robert Bartolacci 2010
XXXX----CoCoCoCo Advanced,...
What does the customer want / need
Where is the market going
What is the best thing
for the shareholder right now
The foll...
Mission
• Goal(s)
– Objectives
• Tactical plans
Product(s)
• Discriminators & attributes
– Offerings
• Target-based strati...
Mission
• Goal: Financial results (x%)
• Objectives:
– Program IRR regardless of sale
– Period-positive cash flow
– Mitiga...
Product(s)
• Discriminators & attributes
– High security, high-touch
– Credible, historical
– Local, middle market
– Offer...
Market
• Branding
– Intelligent, Armor-plated, local,
data & communications source
– Value products & services rather
than...
Vision & Development
• Current developments
– Risk mitigating maintenance
– Refinements for customer
satisfaction, but not...
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President's Thought Brief Sample for a Data Center company [Compatibility Mode]

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - President's Thought Brief Sample for a Data Center company [Compatibility Mode]

  • 1. Thought-brief for X-Co Senior Management By Robert Bartolacci Copyright: Robert Bartolacci 2010 XXXX----CoCoCoCo Advanced, Secure, Data Centers
  • 2. What does the customer want / need Where is the market going What is the best thing for the shareholder right now The following slides present a brief, foundational structure of how I would lead X-Co through its current growth opportunities. The questions above are to not only be the organization’s focus, but also be woven into its culture and decision-making. The presented methodologies are conservative and historically sound. The level of detail enables employee understanding, involvement, buy-in and accountability. Once adopted, it would provide the shareholder with its required return, senior management with constant decision-making information, and a knowledgeable and therefore self-confident work environment for X-Co’s associates. I look forward to the opportunity to discuss these thoughts with you. Copyright: Robert Bartolacci 2010 XXXX----CoCoCoCo Advanced, Secure, Data Centers
  • 3. Mission • Goal(s) – Objectives • Tactical plans Product(s) • Discriminators & attributes – Offerings • Target-based stratification – By product function – Customer size or class Market • Branding – Segmentation • Points of sale – Sale: Value, price, speed Vision & Development • Current developments – 10 & 5 year visions • 1 yr Objectives – Current developments Copyright: Robert Bartolacci 2010 Whatdoesthecustomerwant/need Whereisthemarketgoing Whatisthebestthingfortheshareholderrightnow XXXX----CoCoCoCo Advanced, Secure, Data Centers
  • 4. Mission • Goal: Financial results (x%) • Objectives: – Program IRR regardless of sale – Period-positive cash flow – Mitigated-risk investment • Tactical plans – Operational execution based on: • Increasing market share • Growth product vs cash-cow • High customer service culture • Constant polish for possible sale • Capital investment sensitivity • Infrastructure preservation Copyright: Robert Bartolacci 2010 Whatdoesthecustomerwant/need Whereisthemarketgoing Whatisthebestthingfortheshareholderrightnow XXXX----CoCoCoCo Advanced, Secure, Data Centers
  • 5. Product(s) • Discriminators & attributes – High security, high-touch – Credible, historical – Local, middle market – Offerings: Products & Services • Co-location, backup, communication • Managed & professional services • Targeted stratification – By product function » High need, high dollar » High need, low dollar » Low need, low dollar – Customer size/class » Commercial/residential » Small, Medium, Large » Critical / non-critical Copyright: Robert Bartolacci 2010 Whatdoesthecustomerwant/need Whereisthemarketgoing Whatisthebestthingfortheshareholderrightnow XXXX----CoCoCoCo Advanced, Secure, Data Centers
  • 6. Market • Branding – Intelligent, Armor-plated, local, data & communications source – Value products & services rather than cheapest commodity – Technical, personal expertise – Unfailing professionalism = risk mitigation • Segmentation • By need (e.g. up-time, backup, co-location, etc.) • By customer size or type • Points of sale • Commercial: C-level • Residential Copyright: Robert Bartolacci 2010 Whatdoesthecustomerwant/need Whereisthemarketgoing Whatisthebestthingfortheshareholderrightnow XXXX----CoCoCoCo Advanced, Secure, Data Centers
  • 7. Vision & Development • Current developments – Risk mitigating maintenance – Refinements for customer satisfaction, but not for free – Platform for next generation – Constant industry data gathering – Constant customer feedback • 10 & 5 year visions – Where is the market going – Where will the customer be – What does Ascent need to look like to get there – 1 yr Objectives • What has to happen this year to get there – Current developments • Is our current configuration or plan congruent? Copyright: Robert Bartolacci 2010 Whatdoesthecustomerwant/need Whereisthemarketgoing Whatisthebestthingfortheshareholderrightnow XXXX----CoCoCoCo Advanced, Secure, Data Centers

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